One-Sentence Tagline

[hammett]

New website is in the works. Currently there's a placeholder for the
tagline. I was thinking of something along the lines of

- Open-source project for .net for those not fond of the 'establishment'

Suggestions?

--
Cheers,
hammett
http://hammett.castleproject.org/

[Ayende Rahien]

Not a good one, I think.

dotNet, streamlined

--
You received this message because you are subscribed to the Google Groups "Castle Project Development List" group.
To post to this group, send email to castle-pro...@googlegroups.com.
To unsubscribe from this group, send email to castle-project-d...@googlegroups.com.
For more options, visit this group at http://groups.google.com/group/castle-project-devel?hl=en.

[hammett]

I'm trying to appeal to the inner rebel in all of us ;-)
But yours is good too.

[Ayende Rahien]

That makes me think hippies and 60s, not something that I would trust

[John Simons]

open .Net the way it should be

---

From: hammett <ham...@gmail.com>
To: castle-pro...@googlegroups.com
Sent: Wednesday, 13 July 2011 7:48 PM
Subject: One-Sentence Tagline

--
You received this message because you are subscribed to the Google Groups "Castle Project Development List" group.
To post to this group, send email to castle-pro...@googlegroups.com.

To unsubscribe from this group, send email to castle-project-devel+unsub...@googlegroups.com.

[hammett]

LOL. anti technology movements are not a good comparison.

Point taken, though.

[Fabian Schmied]

> That makes me think hippies and 60s, not something that I would trust

It makes me think of Alt.NET...

[Rafael Teixeira]

+1,

a variation

quintessential dotNet

From google:

quin·tes·sen·tial

adjective /ˌkwintəˈsenCHəl/

Representing the most perfect or typical example of a quality or class

• - he was the quintessential tough guy—strong, silent, and self-contained

More like the first and third definitions in:

http://en.wiktionary.org/wiki/quintessence

also

http://www.thefreedictionary.com/quintessential

The possible con: It may sound too presumptuous as to mean the embodiment of perfection 

Rafael "Monoman" Teixeira
---------------------------------------
"The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' (I found it!) but 'That's funny ...'"
Isaac Asimov
US science fiction novelist & scholar (1920 - 1992)

[Gauthier Segay]

an easy one (that everybody might have think about)

Castle: rock solid foundation

On Jul 13, 12:15 pm, John Simons <johnsimons...@yahoo.com.au> wrote:
> open .Net the way it should be
>
> ________________________________

> From: hammett <hamm...@gmail.com>

> To: castle-pro...@googlegroups.com
> Sent: Wednesday, 13 July 2011 7:48 PM
> Subject: One-Sentence Tagline
>
> New website is in the works. Currently there's a placeholder for the
> tagline. I was thinking of something along the lines of
>
> - Open-source project for .net for those not fond of the 'establishment'
>
> Suggestions?
>
> --
> Cheers,

> hammetthttp://hammett.castleproject.org/

>
> --
> You received this message because you are subscribed to the Google Groups "Castle Project Development List" group.
> To post to this group, send email to castle-pro...@googlegroups.com.

> To unsubscribe from this group, send email to castle-project-d...@googlegroups.com.

[hammett]

The tagline should be descriptive.
See Jakob Nielsen's guidelines http://www.useit.com/alertbox/20020512.html

1. Include a One-Sentence Tagline
Start the page with a tagline that summarizes what the site or company
does, especially if you're new or less than famous. Even well-known
companies presumably hope to attract new customers and should tell
first-time visitors about the site's purpose. It is especially
important to have a good tagline if your company's general marketing
slogan is bland and fails to tell users what they'll gain from
visiting the site.

Check some random websites:
http://www.mozilla.org
http://www.heroku.com/
http://www.tablespoon.com/

--
Cheers,
hammett
http://hammett.castleproject.org/

[Ricardo Borges]

How about something paraphrasing Dijkstra: "Castle Project - Simplicity as prerequisite."

2011/7/13 hammett <ham...@gmail.com>

--
Ricardo

[hammett]

Sounds good too, albeit it doesn't explain what the website/project is
about for someone who just landed in the home page.

[Krzysztof Koźmic]

What about something along the lines:

Making .NET fun again

Krzysztof

[hammett]

Good one, too

2011/7/13 Krzysztof Koźmic <krzyszto...@gmail.com>:

[bdaniel7]

Castle... On the spot when you need it. It doesn't get in your way
otherwise.

On Jul 14, 2:58 am, hammett <hamm...@gmail.com> wrote:
> Good one, too
>

> 2011/7/13 Krzysztof Koźmic <krzysztof.koz...@gmail.com>:

>
>
>
>
>
>
>
>
>
> > What about something along the lines:
>
> > Making .NET fun again
>
> > Krzysztof
>
> > On 14/07/2011 9:52 AM, hammett wrote:
>
> >> Sounds good too, albeit it doesn't explain what the website/project is
> >> about for someone who just landed in the home page.
>

> >> On Wed, Jul 13, 2011 at 4:50 PM, Ricardo Borges<ricardobor...@gmail.com>

> >>  wrote:
>
> >>> How about something paraphrasing Dijkstra: "Castle Project - Simplicity
> >>> as
> >>> prerequisite."
>

> >>> 2011/7/13 hammett<hamm...@gmail.com>

>
> >>>> The tagline should be descriptive.
> >>>> See Jakob Nielsen's guidelines
> >>>>http://www.useit.com/alertbox/20020512.html
>
> >>>> 1. Include a One-Sentence Tagline
> >>>> Start the page with a tagline that summarizes what the site or company
> >>>> does, especially if you're new or less than famous. Even well-known
> >>>> companies presumably hope to attract new customers and should tell
> >>>> first-time visitors about the site's purpose. It is especially
> >>>> important to have a good tagline if your company's general marketing
> >>>> slogan is bland and fails to tell users what they'll gain from
> >>>> visiting the site.
>
> >>>> Check some random websites:
> >>>>http://www.mozilla.org
> >>>>http://www.heroku.com/
> >>>>http://www.tablespoon.com/
>
> >>>> On Wed, Jul 13, 2011 at 1:14 PM, Gauthier Segay

> >>>> <gauthier.se...@gmail.com>  wrote:

[Ken Egozi]

Hammet is right about the tagline needed to be descriptive, more than it needs to be cool.

    "Castle project - .NET tools and frameworks that gets out of your way"

Ken Egozi.
http://kenegozi.com/blog
http://social.sears.com
http://www.musicglue.com
http://www.castleproject.org
http://www.idcc.co.il - הכנס הקהילתי הראשון למפתחי דוטנט - בואו בהמוניכם

[Stuart]

"when the client won't let you use django or rails..."

/me crawls back under rock

On Jul 13, 4:48 pm, hammett <hamm...@gmail.com> wrote:
> The tagline should be descriptive.

> See Jakob Nielsen's guidelineshttp://www.useit.com/alertbox/20020512.html

>
> 1. Include a One-Sentence Tagline
> Start the page with a tagline that summarizes what the site or company
> does, especially if you're new or less than famous. Even well-known
> companies presumably hope to attract new customers and should tell
> first-time visitors about the site's purpose. It is especially
> important to have a good tagline if your company's general marketing
> slogan is bland and fails to tell users what they'll gain from
> visiting the site.
>

> Check some random websites:http://www.mozilla.orghttp://www.heroku.com/http://www.tablespoon.com/

> > For more options, visit this group athttp://groups.google.com/group/castle-project-devel?hl=en.
>
> --
> Cheers,
> hammetthttp://hammett.castleproject.org/

[Matt Robinson]

reading all of the suggestions made me think about why *i've* used castle libraries for years. this in turn lead me to think about what sort of tagline a competing project would need to have on their front page to make me even consider trying it. and, for me, it comes down to usefulness -- i use castle because it lets me get my work done faster, writing less code. i feel like something along this line would hit home with others looking to investigate the project for the first time. something like: 'Get more done, with less code', or 'Streamline your .net development with the most forward-thinking libraries available', or 'Write applications, not utilities' ... etc etc.

cheers,

matt

[Rafael Teixeira]

In the bus stop late last night my fried brain taught about something like

The Triple-S Foundation for Your .Net Apps: Solid, Sleek and Slim

Looking for cover now...

Rafael "Monoman" Teixeira
---------------------------------------
"The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' (I found it!) but 'That's funny ...'"
Isaac Asimov
US science fiction novelist & scholar (1920 - 1992)

[Valeriu Caraulean]

 - Right tools build beautiful things

 - Right tools for beautiful things

 

[Shawn Hinsey]

Castle: Software Built on a Solid Foundation

also works as a pun on the SOLID acronym

[hammett]

Do we have consensus on the best tagline? Shall we vote?

--
Cheers,
hammett
http://hammett.castleproject.org/

[James Curran]

Putting together my favorites among the suggestions, I like:

  "Castle project - .NET Tools and Frameworks built on a Rock Solid Foundation"

It explains what it is, plus has puns of "castle" and "solid"

Truth,
    James

[hammett]

Agreed. So let's go with this one.

[Rafael Teixeira]

+ 1

Rafael "Monoman" Teixeira
---------------------------------------
"The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' (I found it!) but 'That's funny ...'"
Isaac Asimov
US science fiction novelist & scholar (1920 - 1992)

[Gauthier Segay]

So the rock solid foundation made it's way :), although I have a
nitpick:

"Castle project - .NET Tools and Frameworks built on a Rock Solid
Foundation"

saying that sounds like Castle's Tools and Frameworks are build on
rock solid foundation (the .net framework) which also sounds correct,
but what was probably aimed was to say that you'll build your project/
application on rock solid foundation using Castle projects.

"Castle - build your .NET project on rock solid foundations"

On Aug 12, 9:48 pm, hammett <hamm...@gmail.com> wrote:
> Agreed. So let's go with this one.
>
>
>
>
>
>
>
>
>
> On Fri, Aug 12, 2011 at 12:44 PM, James Curran <james.cur...@gmail.com> wrote:
> > Putting together my favorites among the suggestions, I like:
> >   "Castle project - .NET Tools and Frameworks built on a Rock Solid
> > Foundation"
> > It explains what it is, plus has puns of "castle" and "solid"
>
> > Truth,
> >     James
>

> > On Fri, Aug 12, 2011 at 3:13 PM, hammett <hamm...@gmail.com> wrote:
>
> >> Do we have consensus on the best tagline? Shall we vote?
>

> >> On Thu, Jul 14, 2011 at 2:28 PM, Shawn Hinsey <smhin...@gmail.com> wrote:
> >> > Castle: Software Built on a Solid Foundation
>
> >> > also works as a pun on the SOLID acronym
>

> >> > On Thu, Jul 14, 2011 at 5:22 PM, Valeriu Caraulean <caraul...@gmail.com>

> >> > wrote:
> >> >>  - Right tools build beautiful things
> >> >>  - Right tools for beautiful things
>

[hammett]

Agreed. Let's go with the changed version then.

[hammett]

Here it is: http://new.castleproject.org/

Register here: http://new.castleproject.org/wp-login.php and let me
know and I'll make you an editor if you want.

[Krzysztof Koźmic]

I registered but in 5 minutes it didn't send me a confirmation email. Not sure if it's just taking its time or is there an issue there...

@K

[hammett]

I changed the smtp settings. could you give it another try? I've also
set you up as editor.

[Krzysztof Koźmic]

cheers,

I did reset the password but still no email

@k

[hammett]

damn.. but were you able to log in?

On Thu, May 17, 2012 at 1:57 AM, Krzysztof Koźmic

[Krzysztof Koźmic]

I don't have a password :)

@K

[hammett]

Please do not add content to the new site. I have a local one that I need to push online...

Sent from my iPad

[hammett]

All set now.. You'll probably need to create your users again.

Thanks

[Krzysztof Koźmic]

when are we switching over to the new site?

@K

[hammett]

Anytime.. but it would be good to have some decent amount of content
before we do, right?

On Thu, May 31, 2012 at 2:45 AM, Krzysztof Koźmic

[Krzysztof Koźmic]

I suppose so :)

Do we still intend to skin the doco wiki too?

@K

[hammett]

yes, but someone else please do it


On Thu, May 31, 2012 at 1:09 PM, Krzysztof Koźmic