Software helping Banks Manage Relationships
KIM KERNS
Software Helping Banks Manage Relationships with Customers!
Topic : Customer Relationship Management System (CRMS),
Customer Focus International, Inc. Diamond Bar, Ca. 91765
All bankers today want to put credible, useful and timely information
into the hands of employees who can turn it into a competitive
advantage .... as soon as possible .. before the next guy figures
out how to do it.
With the pace of mergers and acquisitions in the Banking Industry
increasing, more and more institutions are finding they are truly
unable to come up with a complete picture of the total relationship
their customer has with them. If their competitor can do it, they are
at a definite disadvantage...
Recent articles have been written addressing a desire to take best
of breed banking industry software and create "templates" which
when modified (to address the specific needs of the institution) will
jump start the traditional system development process.
It's been a secret! ...until now!.... Customer Focus International has
already built and installed for three large banking customers the most
comprehensive customer profitability/marketing cif/portfolio
management system available. Furthermore, it's the only full function
system now running under unix. Unix allows you more hardware
choices at low costs, truly fantastic connectivity software providing
an easier fit with existing sytems, and excellant price/performance.
Customer Focus International's product is called:
" Customer Relationship Management System (CRMS) "
This solution oriented customer information repository software
addresses the banker's thirst for information by providing:
1. Customer, customer segment, product, product line,
distribution channel, officer, team and organizational
profitablility information.
(the software contains shareholder value, matched
and pooled fund transfer pricing, risk allocations,
service allocations, the capability to include both
high level and detail level product costing principles,
historical profitablity as well as " what if "
profitablity at the account and relationship level).
Consistent measurements of ROE and ROA at all levels
2. Credit portfolio analysis information to identify opportunites and
better manage risk exposure.
3. Decision support in providing a multitude of views on just what
business your customers are doing with you. This information is
crucial to providing excellent customer service and in supporting
rightsizing, and other strategic intiatives
( i.e. merger, divestiture and
re-engineering analysis )
4. Cross legal entity customer information. The software supplies trend
and current information about customers, officers, products,
business units, subsidiaries, etc. across all of your legal entites.
5 Productivity enhancement information permitting management to see
where relationship officers spend their time most effectively.
6. Cross sell product/service information. Who are your most profitable
customers? who are least profitable? What services do they buy?
What services do you want them to buy?
7. Prospecting information. By combining purchased data about prospects
with in-house data on customers - effective prospect lists are created
quickly providing profitable results with minimal effort.
These are just a few of the informational needs addressed by the
software. For more complete information please contact:
Mr. Thuan Phan
Customer Focus International, Inc.
Metro Center
3333 Brea Canyon Road - Suite 213
Diamond Bar, California 91765
Author Kim E. Kerns, app...@vent.net