STC NNE January 2010 Meeting: Revealing Design Treasures from The Amazon
theReport
Join us in our new location! We've secured wonderful facilities at
Rivier
College for this year's venue, so please come and enjoy the
surroundings and learn from our timely topic
presented by a great friend of the NNE and Boston Chapters!
Topic: From Seeds to Harvest: Revealing Design Treasures from The
Amazon
Topic Description
On its surface, Amazon.com just seems like a large e-commerce site,
albeit a successful one. Its design isn't flashy, nor is it much to
write home about. But deep within its pages are hidden secrets --
secrets that every designer should know about.
If one looks closely at what the team at Amazon has built, it's filled
with innovative functionality and clever designs, all of which creates
a delightful experience for its users and directly produces regular
profits for its shareholders. But not all is perfect. Some design
changes in the last few years have not been the success that the team
had hoped for. Amazon's exceptional qualities and imperfections are
critical knowledge for any designer that wants to dig deep into what
makes the site tick.
In this entertaining presentation, Jared will share some of UIE's
latest research into the hidden treasures of (the) Amazon. You'll
learn:
•The simple Yes/No question that increased revenues by more than $1
billion
•The elegant subtlety of Amazon's security system
•Why Amazon's business model is more than meets the eye (and why
designers need to care)
•The wins and losses that Amazon has had with social media
functionality
Presenter's Bio
If you’ve ever seen Jared speak about usability, you know that he’s
probably the most effective, knowledgeable communicator on the subject
today. What you probably don’t know is that he has guided the research
agenda and built User Interface Engineering into the largest research
organization of its kind in the world. He’s been working in the field
of usability and design since 1978, before the term "usability" was
ever associated with computers.
Jared spends his time working with the research teams at the company,
helps clients understand how to solve their design problems, explains
to reporters and industry analysts what the current state of design is
all about, and is a top-rated speaker at more than 20 conferences
every year. He is also the conference chair and keynote speaker at the
annual User Interface Conference, is on the faculty of the Tufts
University Gordon Institute, and manages to squeeze in a fair amount
of writing time.
Time: 6-8:30 p.m.
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