Call for Cases on Innovations in Educational Marketing

[EDTECH Editor-Beil]

From: Dr. Purnendu Tripathi <purnendu...@gmail.com>

*CALL FOR CASES*

*Proposal Submission Deadline: November 30, 2009*

*Full Case Submission Deadline: February 1, 2010*

* *

*Cases on Innovations in Educational Marketing: Transnational and
Technological Strategies*

A case book edited by Dr. Purnendu Tripathi and Dr. Siran Mukerji

To be published by IGI Global:
http://www.igi-global.com/requests/details.asp?ID=715

* *

*Introduction and Overall Objective of the Book*

Growing global competition for quality education, technology and
collaboration is playing a paramount role in redefining and re-strategizing
institutions to achieve a competitive advantageous international position.
Educational institutions need to reorient their approach in a highly
aggressive and demanding environment which is fraught with numerous
educational programs with international campuses and virtual learning
spaces. These institutions are thus emerging as educational corporate
entities with a bouquet of academic programs as products endeavoring to
augment their presence world wide with the innovative technological and
transnational strategies. Hence, the future is for these organizations which
possess differentiated and technologically innovative educational programs
along with distinctive support services.

This book will present a collection of cases on innovations in the field of
educational marketing from transnational and technological perspectives. It
will address the prominent issues of marketing, governing the entire
education sector with the following as its principle objectives:

a. To present a comprehensive volume of institutional
cases on educational marketing and their technological and transnational
strategies;

b. To provide the audience a comparative analytical
perspective of educational marketing approaches for quality centered
international education; and

c. To highlight how the advancements in technology are
being utilized for marketing and forging partnership for international multi
campus educational establishments in order to expand their reach.

Accordingly, the mission of this book is to provide an international
platform to the policy makers, educators, researchers, educational program
managers and developers, trainers, educational administrators, management /
marketing specialists, and so on. to contribute and share their experiences,
ideas, attitudes and perspectives on how institutions in their respective
countries are addressing the key issues of educational marketing towards
providing quality and internationally accredited education to all.

*Target Audience*

For educational policy makers, administrators, educators, trainers and
researchers in educational management and marketing and educational
technologists, the book will provide comparative and comprehensive analysis
of technological and transnational strategies in educational marketing on
various issues across the world and also the best practices and experiences
from a diverse range of countries. It will be a good resource book for
researchers in management and development of education. The book will also
benefit marketing educators since one of the salient issues of the book is
marketing of education programs and institutional support services. It is
expected that contributions from institutions of the developed and
developing world would help the educators to understand the challenges ahead
in the marketing aspect of the education sector. Thus helping them to frame
future strategies on the right kind of marketing, promotion, communication
and technology mix for their respective institutions/ countries.

For educational program managers, support services managers, external
relation/ partnership managers and business development professionals, the
book is concentrating on the issue of educational marketing from a
trans-national perspective, so this book will provide a comprehensive
insight into key international collaborative strategies for educational
institutions.

* *

*Suggested topics include, but are not limited to the following:*

The editors invite case studies on the broad theme of Educational Marketing
from technological and transnational perspectives but not limited to the
following only:
**
*
*

- *Transnational Partnership and Collaboration of Educational programs;*
- *Virtual Spaces and Educational Marketing;*
- *Web 2.0 Technologies and Educational Marketing;*
- *Educational Marketing Management;*
- *Educational Marketing for Community Support and Social Development;*
- *Educational Marketing and E-Communications;*
- *Educational Market Segmentation;*
- *Educational Institution Corporate Identity;*
- *Educational Brand Management;*
- *Educational and Allied Services Marketing, Education Product
Management;*
- *Direct Marketing of Educational Programs;*
- *Technology and Educational Marketing;*
- *Management of Technology and Marketing-Led Change in Education;*
- *Services Marketing in Education;*
- *Technology for Transnational Partnership and Collaboration in
Education;*
- *Quality Assurance in Educational Programs and Support Services;*
- *Technology Enhanced Educational Partnership Management;*
- *Technology Enabled Students Relationship Management;*
- *Technology for Relationship Marketing and Sustainable Educational
Development;*
- *Technology in New Educational Program Development;*
- *Educational Services Marketing and Technology;*
- *Academic Program Life Cycle Management;*
- *Technologies for Marketing of Educational Programs;*
- *Student Experience Management;*
- *Strategic Collaboration and Transnational Education Marketing;*
- *Societal Marketing and Education;*
- *Service and Support for Educational Programs;*
- *Technology and Educational Promotional Mix;*
- *Quality Assurance in Educational Programs and Support Services;*
- *Pricing of Academic Programs;*
- *Online Marketing and Educational Programs;*
- *Network Marketing and Educational Institutions;*
- *International Partnership and Franchising;*
- *International Educational Marketing Strategies and Technology;*
- *Interactive Technologies for Marketing Education Programs;*
- *Institutional Corporate Identity and Trademark of Academic Programs;*
- *Innovations in Technology for Educational Marketing;*
- *Green Marketing for Education;*
- *Globalization and Educational Marketing;*
- *Ethical Issues in the Marketing of Education;*
- *E-Marketing and Education;*
- *Electronic Educational Marketing Strategies and Paradigms;*
- *Educational Product Promotion, Advertising and Publicity;*
- *Educational Product Package;*
- *Program Positioning in Global Market;*
- *Educational Product Management & Differentiation;*
- *Marketing Research and Education; and *
- *Marketing Mix for Education.***

**

**
**

*Authors are encouraged to send cases on their institutional experiences of
educational marketing from technological and transnational perspective.***

* *
Submission Procedure

Researchers and practitioners are invited to submit *on or before November
30, 2009*, a 2-3 page case proposal clearly explaining the mission and
concerns of his or her proposed case. Authors of accepted proposals will be
notified by *December 5, 2009* about the status of their proposals and sent
case guidelines. Full cases are expected to be submitted by *February 1,
2010*. All submitted cases will be reviewed on a double-blind review basis.
Contributors may also be requested to serve as reviewers for this project. *
*

*Publisher*

This book is scheduled to be published by IGI Global (formerly Idea Group
Inc.), publisher of the “Information Science Reference” (formerly Idea Group
Reference), “Medical Information Science Reference,” “Business Science
Reference,” and “Engineering Science Reference” imprints. For additional
information regarding the publisher, please visit www.igi-global.com. This
publication is anticipated to be released in early 2011.

*Important Dates:*

*November 30, 2009: *Proposal Submission Deadline**

*December 5, 2009: *Notification of Acceptance**

*February 1, 2010: *Full Case Submission**

*April 15, 2010: *Review Result Returned**

*May 31, 2010: *Revised* *Final Case Submission**

*June 30, 2010: *Final deadline

* *

*Inquiries and Submissions can be forwarded electronically (Word document)
or by mail to:*
Dr. Purnendu Tripathi

e-mail: tripathi...@gmail.com

skype: tripathi.p

OR

Dr. Siran Mukerji

e-mail: mukerji....@gmail.com <siranm...@gmail.com>

skype: siranmukerji

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