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*Big Brother and The Police State Spy Microchips Everywhere: a Future Vision* Jan 26, 12:16 PM (ET) Here's a vision of the not-so-distant future: _Microchips with antennas will be embedded in virtually everything you _A seamless, global network of electronic "sniffers" will scan radio _In "Smart Homes," sensors built into walls, floors and appliances Science fiction? In truth, much of the radio frequency identification technology that Some of the world's largest corporations are vested in the success of Already, microchips are turning up in some computer printers, car keys Companies say the RFID tags improve supply-chain efficiency, cut At home, convenience is a selling point: RFID-enabled refrigerators "We've seen so many different uses of the technology," says Dan The problem, critics say, is that microchipped products might very With tags in so many objects, relaying information to databases that By placing sniffers in strategic areas, companies can invisibly "rifle In an RFID world, "You've got the possibility of unauthorized people He imagines a time when anyone from police to identity thieves to "It's going to be used in unintended ways by third parties - not just --- Presently, the radio tag most commercialized in America is the Not as common, but increasing in use, are "active" tags, which have Retailers and manufacturers want to use passive tags to replace the However, "once a tagged item is associated with a particular Federal agencies and law enforcement already buy information about That, and the ever-increasing volume of data collected on consumers, Even some industry proponents recognize risks. Elliott Maxwell, a As RFID goes mainstream and the range of readers increases, it will be The recent growth of the RFID industry has been staggering: From 1955 Heady forecasts like these energize chip proponents, who insist that Privacy concerns, some RFID supporters say, are overblown. One, Mark Corporations know Americans are sensitive about their privacy, he Industry officials, too, insist that addressing privacy concerns is But industry documents suggest a different line of thinking, privacy A 2005 patent application by American Express itself describes how RFID readers could be placed in public venues, including "a common In 2006, IBM received patent approval for an invention it called, Once somebody enters a store, a sniffer "scans all identifiable RFID But as the patent makes clear, IBM's invention could work in other Another patent, obtained in 2003 by NCR Corp. (NCR), details how Why? Such monitoring "allows one to draw valuable inferences about the Then there's a 2001 patent application by Procter & Gamble, "Systems The system could space sensors 8 feet apart, in ceilings, floors, The documents "raise the hair on the back of your neck," says Liz Corporations take issue with that, saying that patent filings "We file thousands of patents every year, which are designed to And what of his company's 2001 patent application? "I'm not aware of Sandy Hughes, P&G's global privacy executive, adds that Procter & NCR and American Express echoed those statements. IBM declined to "Not every element in a patent filing is necessarily something we McIntyre has her doubts. In the marketing world of today, she says, "data on individual --- RFID dates to World War II, when Britain put transponders in Allied In 2003, the U.S. Department of Defense and Wal-Mart gave RFID a Since then, rising demand and production of microchips - along with John Simley, a spokesman for Wal-Mart, says tracking products in Katherine Albrecht, founder of CASPIAN, an anti-RFID group, says, So, how long will it be before you find an RFID tag in your underwear? To businesses slammed by counterfeiters - pharmaceuticals, for one - In the United States, Pfizer has already begun chipping all 30- and Chips could be embedded in other controlled or potentially dangerous Still, the idea that tiny radio chips might be in their socks and Seventy-eight percent of those queried reacted negatively to RFID when It also found that people bridled at the idea of having "Smart Tags" In 2002, Fleishman-Hillard produced another report for the industry And in a 2003 report, Helen Duce, the industry's trade group director (Though the reports were marked "Confidential," they were later found The Duce report's recommendations: Tell consumers that RFID is Actually, in the United States, RFID is not federally regulated. And And, unlike bar codes, RFID tags can be read through almost anything EPCglobal, the industry's standard-setting body, has issued public Critics say the guidelines are voluntary, vague and don't penalize Marc Rotenberg, executive director of the Electronic Privacy --- On the Web: News Source: AP via My Way News
By TODD LEWAN
buy, wear, drive and read, allowing retailers and law enforcement to
track consumer items - and, by extension, consumers - wherever they
go, from a distance.
tags in myriad public settings, identifying people and their tastes
instantly so that customized ads, "live spam," may be beamed at them.
will inventory possessions, record eating habits, monitor medicine
cabinets - all the while, silently reporting data to marketers eager
for a peek into the occupants' private lives.
enables objects and people to be tagged and tracked wirelessly already
exists - and new and potentially intrusive uses of it are being
patented, perfected and deployed.
RFID technology, which couples highly miniaturized computers with
radio antennas to broadcast information about sales and buyers to
company databases.
and tires, on shampoo bottles and department store clothing tags.
They're also in library books and "contactless" payment cards (such as
American Express'"Blue" and ExxonMobil's "Speedpass.")
theft, and guarantee that brand-name products are authentic, not
counterfeit. At a store, RFID doorways could scan your purchases
automatically as you leave, eliminating tedious checkouts.
could warn about expired milk, generate weekly shopping lists, even
send signals to your interactive TV, so that you see "personalized"
commercials for foods you have a history of buying. Sniffers in your
microwave might read a chip-equipped TV dinner and cook it without
instruction.
Mullen, president of AIM Global, a national association of data
collection businesses, including RFID, "and we're probably still just
scratching the surface in terms of places RFID can be used."
well do a whole lot more.
can be linked to credit and bank cards, almost no aspect of life may
soon be safe from the prying eyes of corporations and governments,
says Mark Rasch, former head of the computer-crime unit of the U.S.
Justice Department.
through people's pockets, purses, suitcases, briefcases, luggage - and
possibly their kitchens and bedrooms - anytime of the day or night,"
says Rasch, now managing director of technology at FTI Consulting Inc.
(FCN), a Baltimore-based company.
learning stuff about who you are, what you've bought, how and where
you've bought it ... It's like saying, 'Well, who wants to look
through my medicine cabinet?'"
stalkers might scan locked car trunks, garages or home offices from a
distance. "Think of it as a high-tech form of Dumpster diving," says
Rasch, who's also concerned about data gathered by "spy" appliances in
the home.
the government, but private investigators, marketers, lawyers building
a case against you ..."
so-called "passive" emitter, meaning it has no internal power supply.
Only when a reader powers these tags with a squirt of electrons do
they broadcast their signal, indiscriminately, within a range of a few
inches to 20 feet.
internal batteries and can transmit signals, continuously, as far as
low-orbiting satellites. Active tags pay tolls as motorists to zip
through tollgates; they also track wildlife, such as sea lions.
bar code, for tracking inventory. These radio tags transmit Electronic
Product Codes, number strings that allow trillons of objects to be
uniquely identified. Some transmit specifics about the item, such as
price, though not the name of the buyer.
individual, personally identifiable information can be obtained and
then aggregated to develop a profile," the U.S. Government
Accountability Office concluded in a 2005 report on RFID.
individuals from commercial data brokers, companies that compile
computer dossiers on millions of individuals from public records,
credit applications and many other sources, then offer summaries for
sale. These brokers, unlike credit bureaus, aren't subject to
provisions of the Fair Credit Reporting Act of 1970, which gives
consumers the right to correct errors and block access to their
personal records.
is worrisome, says Mike Hrabik, chief technology officer at
Solutionary, a computer-security firm in Bethesda, Md. "Are companies
using that information incorrectly, and are they giving it out
inappropriately? I'm sure that's happening. Should we be concerned?
Yes."
research fellow at Pennsylvania State University who serves as a
policy adviser to EPCglobal, the industry's standard-setting group,
says data broadcast by microchips can easily be intercepted, and
misused, by high-tech thieves.
"difficult to know who is gathering what data, who has access to it,
what is being done with it, and who should be held responsible for
it," Maxwell wrote in RFID Journal, an industry publication.
to 2005, cumulative sales of radio tags totaled 2.4 billion; last year
alone, 2.24 billion tags were sold worldwide, and analysts project
that by 2017 cumulative sales will top 1 trillion - generating more
than $25 billion in annual revenues for the industry.
RFID will result in enormous savings for businesses. Each year,
retailers lose $57 billion from administrative failures, supplier
fraud and employee theft, according to a recent survey of 820
retailers by Checkpoint Systems, an RFID manufacturer that specializes
in store security devices.
Roberti, editor of RFID Journal, says the notion that businesses would
conspire to create high-resolution portraits of people is "simply
silly."
says, and are careful not to alienate consumers by violating it.
Besides, "All companies keep their customer data close to the vest ...
There's absolutely no value in sharing it. Zero."
paramount. As American Express spokeswoman Judy Tenzer says, "Security
and privacy are a top priority for American Express in everything we
do."
experts say.
RFID-embedded objects carried by shoppers could emit "identification
signals" when queried by electronic "consumer trackers." The system
could identify people, record their movements, and send them video ads
that might offer "incentives" or "even the emission of a scent."
area of a school, shopping center, bus station or other place of
public accommodation," according to the application, which is still
pending - and which is not alone.
"Identification and tracking of persons using RFID-tagged items." One
stated purpose: To collect information about people that could be
"used to monitor the movement of the person through the store or other
areas."
tags carried on the person," and correlates the tag information with
sales records to determine the individual's "exact identity." A device
known as a "person tracking unit" then assigns a tracking number to
the shopper "to monitor the movement of the person through the store
or other areas."
public places, "such as shopping malls, airports, train stations, bus
stations, elevators, trains, airplanes, restrooms, sports arenas,
libraries, theaters, museums, etc." (RFID could even help "follow a
particular crime suspect through public areas.")
camouflaged sensors and cameras would record customers' wanderings
through a store, film their facial expressions at displays, and time -
to the second - how long shoppers hold and study items.
behavior of large numbers of shoppers," the patent states.
and methods for tracking consumers in a store environment." This one
lays out an idea to use heat sensors to track and record "where a
consumer is looking, i.e., which way she is facing, whether she is
bending over or crouching down to look at a lower shelf."
shelving and displays, so they could capture signals transmitted every
1.5 seconds by microchipped shopping carts.
McIntyre, co-author of "Spychips," a book that is critical of the
industry. "The industry has long promised it would never use this
technology to track people. But these patent records clearly suggest
otherwise."
shouldn't be used to predict a company's actions.
protect concepts or ideas," Paul Fox, a spokesman for Procter &
Gamble, says. "The reality is that many of those ideas and concepts
never see the light of day."
any plans to use that," Fox says.
Gamble has no intention of using any technologies - RFID or otherwise
- to track individuals. The idea of the 2001 filing, she says, is to
monitor how groups of people react to store displays, "not individual
consumers."
comment for this story.
would pursue....," says Tenzer, the American Express spokeswoman.
"Under no circumstances would we use this technology without a
customer's permission."
consumers is gold, and the only thing preventing these companies from
abusing technologies like RFID to get at that gold is public
scrutiny."
aircraft to help radar crews distinguish them from German fighters. In
the 1970s, the U.S. government tagged trucks entering and leaving
secure facilities such as the Los Alamos National Laboratory, and a
decade later, they were used to track livestock and railroad cars.
mammoth push, mandating that suppliers radio tag all crates and
cartons. To that point, the cost of tags had simply been too high to
make tagging pallets - let alone individual items - viable. In 1999,
passive tags cost nearly $2 apiece.
technological advances - have driven tag prices down to a range of 7
to 15 cents. At that price, the technology is "well-suited at a case
and pallet level," says Mullen, of the industry group AIM Global.
real-time helps ensure product freshness and lowers the chances that
items will be out of stock. By reducing loss and waste in the supply
chain, RFID "allows us to keep our prices that much lower."
"Nobody cares about radio tags on crates and pallets. But if we don't
keep RFID off of individual consumer items, our stores will one day
turn into retail 'zoos' where the customer is always on exhibit."
The industry isn't saying, but some analysts speculate that within a
decade tag costs may dip below a penny, the threshold at which nearly
everything could be chipped.
that's not a bad thing. Sales of fake drugs cost drug makers an
estimated $46 billion a year. In 2004, the U.S. Food and Drug
Administration recommended that RFID be incorporated throughout the
supply chain as a way of making sure consumers get authentic drugs.
100-count bottles of Viagra, one of the most counterfeited drugs.
items such as firearms and explosives, to make them easier to track.
This was mentioned in IBM's patent documents.
shoes doesn't sit well with Americans. At least, that's what
Fleishman-Hillard Inc., a public-relations firm in St. Louis, found in
2001 when it surveyed 317 consumers for the industry.
privacy was raised. "More than half claimed to be extremely or very
concerned," the report said, noting that the term "Big Brother" was
"used in 15 separate cases to describe the technology."
in their homes. One surveyed person remarked: "Where money is to be
made the privacy of the individual will be compromised."
that counseled RFID makers to "convey (the) inevitability of
technology," and to develop a plan to "neutralize the opposition," by
adopting friendlier names for radio tags such as "Bar Code II" and
"Green Tag."
in Europe, wrote that "the lack of clear benefits to consumers could
present a problem in the 'real world,'" particularly if privacy issues
were stirred by "negative press coverage."
archived on an industry trade group's Web site.)
regulated, that RFID is just a new and improved bar code, and that
retailers will announce when an item is radio tagged, and deactivate
the tags at check-out upon a customer's request.
while bar codes identify product categories, radio tags carry unique
serial numbers that - when purchased with a credit card, frequent
shopper card or contactless card - can be linked to specific shoppers.
except metal and water, without the holder's knowledge.
policy guidelines that call for retailers to put a thumbnail-sized
logo - "EPC," for Electronic Product Code - on all radio tagged
packaging. The group also suggests that merchants notify shoppers that
RFID tags can be removed, discarded or disabled.
violators. They want federal and state oversight - something the
industry has vigorously opposed - particularly after two RFID
manufacturers, Checkpoint Systems and Sensormatic, announced last year
that they are marketing tags designed to be embedded in such items as
shoes.
Information Center, says, "I don't think there's any basis ... for
consumers to have to think that their clothing is tracking them."
URL:
http://apnews.myway.com/article/20080126/D8UDMN980.html