Perilous Times
Toyota recalls 437,000 Prius, hybrids globally
By YURI KAGEYAMA
The Associated Press
Tuesday, February 9, 2010; 2:19 AM
TOKYO -- Toyota says it is recalling about 437,000 Prius and other
hybrid vehicles worldwide to fix brake problems - the latest in a
string of embarrassing safety lapses at the world's largest automaker.
"I apologize for causing trouble and worries for many customers over
the quality and safety of Toyota," President Akio Toyoda said at a
press conference Tuesday in Tokyo.
"We sincerely acknowledge safety concerns from our customers," he said.
"We have decided to recall as we regard safety for our customers as our
foremost priority."
The recall is the latest blow to Toyota Motor Corp., which is in the
midst of recalling more than 7 million vehicles worldwide because of
problems with floor mats, which can trap gas pedals, and faulty gas
pedals that are slow to return to the idle position. The Prius wasn't
part of those recalls.
There have been about 200 complaints in Japan and the U.S. about a
delay when the brakes in the Prius were pressed in cold conditions and
on some bumpy roads. The delay doesn't indicate a brake failure. The
company says the problem can be fixed by reprogramming the software
that controls the braking system.
Toyota officials went to Japan's Transport Ministry earlier Tuesday to
formally notify officials the company is recalling the 2010 Prius
gas-electric hybrid - the world's top-selling hybrid car. The automaker
is also recalling two other hybrid models in Japan, the Lexus HS250h
sedan, sold in the U.S. and Japan, and the Sai, which is sold only in
Japan.
The 223,000 cars being recalled in Japan include nearly 200,000 Priuses
sold from April last year through Monday, according to papers the
automaker filed with the ministry. The Prius is Japan's top-selling
car. In the U.S., Toyota will recall 133,000 Prius cars and 14,500
Lexus HS250h vehicles. The Prius is also being recalled in Europe.
Toyoda has been criticized for being largely invisible during the two
weeks after the company announced Jan. 21 the gas pedal recall in the
U.S., Europe and China.
He apologized at his first public press conference last Friday, but was
criticized by the Japanese media for failing to outline concrete steps
to tackle the safety crisis and reassure customers around the world.
Speaking in English at the end of his statement Tuesday, Toyoda said,
"We will redouble our commitment to quality as a lifeline of our
company. We will do everything in our power to regain the confidence of
our customers."