Tips for Growing Revenue & Market Share - September 2009

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John Mansour

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Sep 16, 2009, 5:42:59 PM9/16/09

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In this edition...

- Business Cases - Taking the Pie Out of the Sky

- Dead Air - Five Sales Scenarios When it's Good

- Power Selling - Like a Power Lunch or a Power Nap

- Strategy & Positioning - Closer Relatives Than You Think

- Solution Style Product Management to Grow Revenue

- Agile vs. Traditional Development - The Best of Both Worlds

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Business Cases - Taking the Pie Out of the Sky - John Mansour

Have you ever seen a business case that didn't look like a blockbuster? Not likely. And how often do those revenue projections match reality? Ditto! The single biggest reason for the huge gap is... Read the complete article. No registration required.

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Five Sales Scenarios When Dead Air is Good - Kurt Ballard

Dead air is a broadcaster's worst nightmare because it ultimately results in lost revenue. In sales however, dead air can be the key to winning more sales. Here are five sales scenarios when a little dead air can accelerate the close. Read the complete article. No registration required.

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Power Selling - Like a Power Lunch or a Power Nap

Power Selling is the same concept as a power lunch where you accomplish a great deal over a short lunch meeting, or a power nap where you're energized after a short snooze. Give ZIGZAG Marketing a half day with your sales team and they'll learn the #1 attribute of all top-performing sales people - CREDIBILITY. No complex sales methodologies or text book theories. It's ZIGZAG Marketing simple, practical and to the point! View the details.

Strategy & Positioning - Closer Relatives Than You Think

Your strategy reflects where you're going, how you'll get there and why you'll be successful. Your positioning reflects where you've been, how you got there and why you've been successful. Therefore, your positioning tomorrow reflects the execution of today's strategy. Let ZIGZAG Marketing help you simplify both by connecting the common denominators. Sign up for Market Assessment & Strategic Planning and Product Positioning & Messaging workshops. $795 per person for each workshop or $1495 for both.

Solution Style Product Management to Grow Revenue

Break down traditional product silos and create teams that mirror work processes of your customers to form higher impact solutions that ultimately command a higher price point. One agenda, one #1 priority and a lot less conflict. Learn it all at Product Management University and walk away with the knowledge, best practices and tools to make it happen. $995 per person (normally $1495) through 12/31/09.

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Webinar: Agile vs. Traditional Development - The Best of Both Worlds

There's a misconception that software development has to be either agile or traditional. The extremes of either approach may not be right for your organization. This webinar will compare facets of both and offer a middle ground that may be more conducive to your success. After all, the end game hasn't changed - marketable products that are easy to use.