New Book: The Phenomenal Product Manager

[Brian Lawley 280 Group]

We are VERY excited to announce that The Phenomenal Product Manager™:
The Product Manager's Guide to Success, Job Satisfaction and Career
Acceleration is now available!

(Please forward this email to all of your product management
colleagues)

Full details of the book are below (and at http://bit.ly/VrOGX), but
we also wanted to let you know that we have put together a PHENOMENAL
DEAL for you that you won't want to pass up.

If you purchase a copy through Amazon.com by October 1st all you have
to do is email your order number, name and email address to
ppmo...@280group.com and you will also receive:

- A $125 value complimentary membership to the AIPMM (Association of
International Product Marketing Management) with the following
benefits:
* Eligible for Certified Product Manager™ application and
examination
* Personalized Membership Certificate
* Eligibility for AIPMM Education Scholarship
* Discounts from AIPMM partners
* Listing in resource directory
* Access to private AIPMM LinkedIn® group
* Discount on Annual Conferences

- A $99 value complimentary copy of the product review toolkit to help
you get great reviews for your products
* Narrated training module teaches you how to run an effective review
program
* 10 templates for your review program (reviewer's guide, press
release, competitive comparison, etc.)
* Samples and examples
* Guidelines and tips
* Top 10 Review Program Mistakes white paper

That is $224 worth of complimentary incentives if you purchase the
book on Amazon now for only $19.95.

For more details read on or to purchase right now go to: http://bit.ly/VrOGX

The Phenomenal Product Manager
The Product Manager's Guide to Success, Job Satisfaction and Career
Acceleration.

Overview:
Product management is one of the most dynamic and exciting careers
around. Yet many product managers find themselves frustrated because
of the unique challenges it presents. There are many books on the
mechanics and core principles of product management, such as how to
gather and write requirements, build roadmaps and perform other tasks.
Now there is a book that tells you the rest of the story -- the
strategies, tactics and techniques that will turn you into a great
product manager.

The Phenomenal Product Manager goes beyond the basics and teaches you
how to work more effectively with your teams, how to influence when
you have no formal authority, how to get the most important work done
in less time and how to manage and accelerate your career. Based on
the author's twenty years of product management experience as well as
perspectives from the world's leading product management experts, 'The
Phenomenal Product Manager' is a must-read for every product manager
who wants to be more successful and enjoy their job more.

Techniques and strategies used in this book are based on the author's
twenty five year career in Product Management. Learn what has made the
best product managers more successful and more satisfied with their
careers. Also learn how to accelerate your career and put together a
plan for moving up rapidly.

At the end of each chapter there are worksheets decide how best to use
the material to be more effective. Also included is a copy of the
product management manifesto as well as links to a library of free
white papers and templates.

Table of contents:
• Introduction
• Product marketing vs product management
• What is a phenomenal product manager?
• Influencing engineers
• Leveraging your sales team
• Getting management on your side
• Leading your team
• Doubling productivity
• Career acceleration
• Having fun
• Conclusion
• Appendix A: The Product Management Manifesto
• Appendix B: Product Management Resources
• Appendix C: Product Management Templates
• About the Author

Excerpt From The Book
Introduction
There are many books, white papers and reference materials that teach
product management and product marketing techniques and best
practices. If you want to learn to write excellent market
requirements, build a business case, position a product or do a full-
scale launch you can learn how to do so in a variety of ways.
However, learning these skills is not nearly enough. During my twenty-
five year career in product management and product marketing I have
seen hundreds of smart, capable people who had the skills described
above yet either failed or were mediocre at what they did. Many of
these people could not understand why they couldn’t rise up to the
next level and be highly effective.

This book is about learning the other fifty percent that makes a
product manager or product marketer incredibly successful. It is based
on my observations of excellence in others as well as strategies and
tactics I have personally used to succeed. It is also about getting
more enjoyment out of the profession of product management and about
how to move your career forward in a systematic and planned way.

My hope is that this book will help the hundreds of thousands of
Product Managers and Product Marketers throughout the world to be more
successful in their careers, more satisfied in their jobs and to
create products that truly delight their customers and are highly
profitable to their companies.

What The Experts Are Saying
Where should product managers, or any business professional, invest
their time to improve their productivity, effectiveness, and career
growth? "The Phenomenal Product Manager" answers this question by
presenting proven tips and techniques for anyone who must lead without
authority or finds themselves in "reaction mode" far more than
desired. Use the thought-provoking worksheets and exercises included
in this book to stimulate action for overcoming challenges, delivering
excellence, and sparking the passion and enthusiasm required for
career fulfillment and market success.
Michael J. Salerno
Co-founder, Boston Product Management Association

The Phenomenal Product Manager could be also called, The Way of The
Product Manager because of the gentle reminders this book offers to
working product managers. This is a book on how product managers can
successfully conduct themselves with teams, customers and most
importantly upper management. There are now several good (even great)
tactical guides to the role of product management, and now Brian
Lawley gives a straightforward reference for those all-important soft
skills not taught in school. The book leads the reader through the
phases of managing themselves; managing the technical details; and
managing people. I absolutely recommend this book for anyone new to
product management or seeking tips on being more effective with the
people in their organizations.
Therese Padilla
Co-Founder, AIPMM (Association for International Product Marketing &
Management)

The phenomenal product manager is a must-read for every product
manager who wants to be more successful. Full of tips and strategies
from a 25 year career in product management, it covers the real-world
part of product
management that no other book out there addresses.
Mike Freier
President, Silicon Valley Product Management Association

There are those that teach and those that do - Brian Lawley is one of
the few that knows how to do both.
John Cook
Vice President, WW Desktop Marketing. Hewlett-Packard Corporation

After teaching, writing for, interviewing and interacting with
thousands of product managers, I couldn't agree more with Brian that
successful ones have a set of key interpersonal skills. As a Product
Manager, you can write great requirements and market analyses but
unless you garner support from all the various stakeholders your work
will at best be academic. The Phenomenal Product Manager helps you be
more than just a sufficient PM, but an irreplaceable one.
Alyssa Dver
CPM (Certifed Product Manager, CPMM (Certified Product Marketing
Manager)
Author, "Software Product Management Essentials" & "No Time Marketing"
Consultant/Trainer/Freelance Writer/Speaker/CEO Mint Green Marketing

About the Author
Brian Lawley is the CEO and Founder of the 280 Group, which provides
Product Management and Product Marketing consulting, contractors,
training and templates. During the last twenty-five years of his
career he has shipped more than fifty successful products. He is the
former President of the Silicon Valley Product Management Association,
won the 2008 AIPMM award for Excellence in Thought Leadership for
Product Management and is the author of the best-selling book, Expert
Product Management. Mr. Lawley has been featured on CNBC's World
Business Review and the Silicon Valley Business Report and writes
articles for a variety of publications including the Product
Management 2.0 newsletter and Product Management 2.0 Blog.

Mr. Lawley is a Certified Product Manager (CPM) and Certified Product
Marketing Manager (CPMM). He earned an MBA with honors from San Jose
State University and a Bachelors Degree in Management Science from the
University of California at San Diego with a Minor in Music
Technology.

How to Order "The Phenomenal Product Manager" and receive the
complimentary AIPMM Membership and Product Review Toolkit

Simply go to http://bit.ly/VrOGX and buy the book using the Amazon.com
link.

When you receive a confirmation email from Amazon find your order
number

Send the following information to ppmo...@280group.com:
* Name
* Email Address
* Order Number

You will then receive information about your new AIPMM membership and
how to download the toolkit.

This offer expires midnight, October 1st so don't wait.

Please forward this to all of your product management colleagues so
that they can take advantage of the offer too.

Sincerely,
Brian Lawley & the 280 Group Team