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Google Base Guide Google employee  
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(2 users)  More options Jun 18 2007, 5:09 pm
From: Google Base Guide
Date: Mon, 18 Jun 2007 21:09:00 -0000
Subject: UPC, MPN, and ISBN attributes
Hello guys,

Many of you received an email from the Google Base team regarding some
new attribute requirements earlier today. For certain categories of
products (consumer electronics, media, and books), we're asking
providers to send us the MPN, UPC, or ISBN information for their
items.

If you have a few minutes, I recommend taking a look at our Google
Base Blog:
http://googlebase.blogspot.com/

Our support specialist Chris Azalde posted earlier today with some
clarifications and suggestions regarding our new attribute
requirements. You may also find it helpful to take a look at our FAQ:

http://base.google.com/support/bin/topic.py?topic=11909

If you still have questions after reading the post, please include
your questions in this thread. Both Chris and I will be monitoring the
discussion and providing feedback for some common questions that
arise.

- The Google Base Guy


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breezyzen  
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(5 users)  More options Jun 18 2007, 5:56 pm
From: breezyzen
Date: Mon, 18 Jun 2007 21:56:18 -0000
Local: Mon, Jun 18 2007 5:56 pm
Subject: Re: UPC, MPN, and ISBN attributes
I am an artist and selling my own original artwork (primarily
paintings).  As such, there is no UPC.  If a UPC is required, aren't
you automatically excluding all original art and artisan crafts?
That would make google base a sad place indeed if only mass-produced
items can be listed on it.

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Clarke  
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 More options Jun 18 2007, 7:16 pm
From: Clarke
Date: Mon, 18 Jun 2007 23:16:21 -0000
Local: Mon, Jun 18 2007 7:16 pm
Subject: Re: UPC, MPN, and ISBN attributes
im assuming that for products that dont have upc or mpn values, how is
this going to work? i mean if im searching for some art work made by a
random individual, what would the upc or mpn do?

for now, im thinking that google just wont use this info for those
items. i mean, how can you categorize items using this info when it
doesnt exist!

On Jun 18, 2:56 pm, breezyzen wrote:


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Chris A. Google employee  
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(1 user)  More options Jun 18 2007, 7:49 pm
From: Chris A.
Date: Mon, 18 Jun 2007 23:49:54 -0000
Local: Mon, Jun 18 2007 7:49 pm
Subject: Re: UPC, MPN, and ISBN attributes
Hi breezyzen-

Please know that these new required attributes are not intended to
exclude items from Google Base; but instead, these attributes are
intended to allow us to categorize items in popular and standardized
product types in order to return more relevant results to our users.
If these attributes are not applicable to your items, you may leave
these attributes blank or omit them from your file. Omitting these
unique identifiers for products such as original art and artisan
crafts will not affect these items' placement or inclusion in our
search results. Although there is no need to include attributes in
your bulk upload that are completely irrelevant to your items, we do
highly recommend including as much information as possible to help us
match users' queries to your items.

Chris
The Google Base Team

On Jun 18, 2:56 pm, breezyzen wrote:


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breezyzen  
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(1 user)  More options Jun 18 2007, 9:07 pm
From: breezyzen
Date: Tue, 19 Jun 2007 01:07:37 -0000
Local: Mon, Jun 18 2007 9:07 pm
Subject: Re: UPC, MPN, and ISBN attributes
Thank you for the reply, Chris :-).  The way the email was worded
sounded like you were required to include those fields.

Laura


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EdSF  
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(2 users)  More options Jun 19 2007, 2:17 am
From: EdSF
Date: Tue, 19 Jun 2007 06:17:50 -0000
Local: Tues, Jun 19 2007 2:17 am
Subject: Re: UPC, MPN, and ISBN attributes
My opinion:

Actually, it's not just the email with verbiage pointing to these
attributes as being perceived as required. It may not be, but verbiage
stating, "...can affect the relevance of your items in our search
results.", found at http://base.google.com/support/bin/answer.py?answer=69820&topic=11909,
might as well say that they are.

There are a ton of items out there that don't have the luxury (or
need) for an UPC or EAN. So in reality, at some point "relevant
results" becomes synonymous to "big box" merchants -  who can afford
to obtain such from the UCC (now GS1), or those that only resell/
retail such products that deserve a UPC.

Not sure what that means to "relevancy" at that stage - re: you either
find an item known as 123456789012 which is sold across 100s of
merchants,  likely also in more "suitable" venues like some online
store (as opposed to Google Base), since it's likely to be there too
(it has a UPC, so its certainly not an "original" and is distributed
in some volume), or this one of a kind gem.

So is this relevancy? Value? "Me too"?

On Jun 18, 6:07 pm, breezyzen wrote:


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Beth  
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(1 user)  More options Jun 19 2007, 11:38 am
From: Beth
Date: Tue, 19 Jun 2007 08:38:47 -0700
Local: Tues, Jun 19 2007 11:38 am
Subject: Re: UPC, MPN, and ISBN attributes
Hi Chris,
I don't know that techie types realize this but the ISBN number did
not come into general use til after 1971.  There were a awful lot of
books printed BEFORE that.  They remain readable, desirable,
marketable, collectable and profitable.  Excluding books from any
listing based on an ISBN is to follow ebay's wrong-headed example with
Half.com where sales have plummetted since they "killed" it.

I've had amazing sales with the googlebase store connector and my ebay
store. I feel like implementation of this requirement is a distinct
slap in the face to sellers, on and off-ebay, who sell vintage items.
Please reconsider. NOT everyone wants another 50 cent "BEST SELLER" to
read. The money in books, is in older, rarer items. NON-ISBN items
actually.

If you're doing this to give your big box merchants an advantage,
remember, it only works if the rest of us go shop at their stores via
Googlebase.  I won't be doing that now. Not gonna support the creeps
that are trying to drive me and other small sellers out of business.
Thanks - it was fun while it lasted.

On Jun 18, 7:49 pm, Chris A. wrote:


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Google Base Guide Google employee  
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(2 users)  More options Jun 19 2007, 12:20 pm
From: Google Base Guide
Date: Tue, 19 Jun 2007 16:20:16 -0000
Local: Tues, Jun 19 2007 12:20 pm
Subject: Re: UPC, MPN, and ISBN attributes
Hi guys,

Thanks for your comments so far. One thing to remember, we understand
that many products don't have UPC/MPN/ISBN codes universally
available. For example, many books predate the ISBN system. As this is
the case, no merchants will be able to provide this information for
those particular items. In the end, these items will see no
significant effect on their placement in our search results. In fact,
we're not removing or disapproving any items missing these unique
identifiers.

We do realize that these requirements are a big change, but we hope
that it will lead to better visibility for all of our providers - not
only our bigger merchants.

Thanks,
The Google Base Guy

On Jun 19, 8:38 am, Beth wrote:


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Craftworks  
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(1 user)  More options Jun 19 2007, 7:31 pm
From: Craftworks
Date: Tue, 19 Jun 2007 16:31:26 -0700
Local: Tues, Jun 19 2007 7:31 pm
Subject: Re: UPC, MPN, and ISBN attributes
Hey Beth,

Carmen here.  We didn't even KNOW we could put the store connector
together with an eBay store.  Our fault.  We sell over in quilting so
we're not a competitor of your's. We are carmen7887.  Would you be
willing to point us in the direction on the Google groups or other so
that we could do the same?  Don't want to take you away from your
time needed to run an eBay store - but if you have time we'd sure
appreciate it.  eBay store sales for us are way down and we're trying
all channels that make sense.  Hope Google didn't mess things up for
you.  This requirement (lack of a UPC in our case) is why we can't
go on Amazon.  Their requirement, I believe is carved in stone.

Best Wishes,
Carmen and John (carmen7887 - Crate and Pallet)

On Jun 19, 8:38 am, Beth wrote:


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Craftworks  
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 More options Jun 19 2007, 7:31 pm
From: Craftworks
Date: Tue, 19 Jun 2007 16:31:29 -0700
Local: Tues, Jun 19 2007 7:31 pm
Subject: Re: UPC, MPN, and ISBN attributes
Hey Beth,

Carmen here.  We didn't even KNOW we could put the store connector
together with an eBay store.  Our fault.  We sell over in quilting so
we're not a competitor of your's. We are carmen7887.  Would you be
willing to point us in the direction on the Google groups or other so
that we could do the same?  Don't want to take you away from your
time needed to run an eBay store - but if you have time we'd sure
appreciate it.  eBay store sales for us are way down and we're trying
all channels that make sense.  Hope Google didn't mess things up for
you.  This requirement (lack of a UPC in our case) is why we can't
go on Amazon.  Their requirement, I believe is carved in stone.

Best Wishes,
Carmen and John (carmen7887 - Crate and Pallet)

On Jun 19, 8:38 am, Beth wrote:


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Treasure  
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 More options Jun 20 2007, 6:17 am
From: Treasure
Date: Wed, 20 Jun 2007 10:17:38 -0000
Local: Wed, Jun 20 2007 6:17 am
Subject: Re: UPC, MPN, and ISBN attributes
I Have Artificial Jewelry Web site. And i have i uploded products in
bulk in google base around 10 days ago.but when i am searching it i
found none of my products is listed in google products.
Please help me.

On Jun 19, 4:16 am, Clarke wrote:


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