Press information...
sajal
the upcoming barcamp. I need the following information.
1) Some pointers about whats unique/should be highlighted.
2) Quotes (from both participants and organizers) - quotes from
sponsors would also do well.
some pointers that i think should be highlighted.. need someone to
verify. i have no facts at hand.
1) Largest tech gathering in thailand
2) Free for participants
3) promotes open source
4) 100% user generated conference, no organization behind it.
5) No attendees, only participants
6) free schwag
7) put in some demographics from sponsor letter
8) largest barcamp in asia (or SE Asia) ???
Would appreciate some comments and quotes. Also contacts of sponsors
could get some quotes from them expressing how excited they are to be
a part of this revolution or something....
Arthit Suriyawongkul
some of these have been addressed (in Thai) by sugree here
http://www.blognone.com/node/6655
> 2) Quotes (from both participants and organizers) - quotes from
> sponsors would also do well.
"The topics were eclectic, the audience was intellectual, the whole
place was energetic. You could feel the excitement in the air; the
geeks were having their Woodstock."
-- John "jfxberns" Berns
http://www.johnberns.com/2008/01/27/barcamp-bangkok-wrap-up/
Thank you message from Canonical (Ubuntu)
http://www.ubuntuclub.com/node/640
> some pointers that i think should be highlighted.. need someone to
> verify. i have no facts at hand.
>
> 1) Largest tech gathering in thailand
well, this is a definition problem. ComMart can outnumbered us.
> 2) Free for participants
contribution is cost :p
> 3) promotes open source
open and participatory culture would be more exact.
> 4) 100% user generated conference, no organization behind it.
100% user generated conference, with generously non-binding support
from sponsors.
(not sure if this a good word to use though :p)
> 5) No attendees, only participants
ideally :)
> 6) free schwag
wah really!?
why i missed this out ? hey! this is not fair!
> 7) put in some demographics from sponsor letter
yup
> 8) largest barcamp in asia (or SE Asia) ???
in terms of
- days - no - Malaysia also has two-day camp
- numbers of participants - need check
- numbers of topics - need check
- numbers of nationalities - need check
we need to check http://barcamp.org/
Patipat Susumpow
Indian's barcamps are bigger than us I guess :-P
Arthit Suriyawongkul
for general structure of press info, we can learn from Apple:
http://www.apple.com/pr/library/2008/07/10iphone.html
six main parts
1. head ("iPhone 3G on Sale Tomorrow")
2. subhead ("Over 500 Native Applications for ...")
3. body (w/ abstract in first paragraph)
4. summary/highlight (in Apple case "Pricing & Availability",
in our case could be something like "Date/Venue & Registration")
5. brief event info ("Apple ignited the personal computer revolution ...")
6. press contacts (only essential ones, more contacts can be in
separated page like
http://www.apple.com/pr/contacts/ )
press kit could also include
* selected photos, people love pictures
(like in http://www.apple.com/pr/products/
we can choose some cool pics like ppl voting for topics, presenting,
socialising)
* quick faq/facts, people love numbers, bite-size facts
(in newspaper/magazine we see this in that little floating box)
Patipat Susumpow
promote the event on Bangkok post.
Sajal, art, could you please darft the press release in case of don
ask for it?
--keng
Sent from my iPhone
On 5 Aug 2008, at 00:13, "Arthit Suriyawongkul" <art...@gmail.com>
wrote:
Arthit Suriyawongkul
----
The 2nd BarCamp is Coming to Bangkok
The Very Successful 'Unconference' is Back to the Capital, Doubled in Size
BANGKOK, Thailand—August X, 2008—<BarCamp Bangkok organizing entity
name here> today announced that more than 500 participants will join
the 2nd BarCamp Bangkok to be held this August 30 and 31. (blah blah
... number of tracks/topics ...)
The event will be bilingual, in both English and Thai.
<Something about BarCamp concepts>
<Something about the 1st BarCamp, how it started and exploded. Its
more or less related 'quasi-user-generated' event like Blognone Tech
Day and YouFest, to 1st BarCamp itself, the organization thru
Facebook/other Web 2.0 channels, to its relation/inspiration to other
camps in the region (BarCamp Chiang Mai, Songkla and other Xcamp) ...
briefly, well :p>
Date, Venue & Registration
BarCamp Bangkok will be held in August 30 and 31 at Faculty of
Engineering, Chulalongkorn University.
For further information about venue and (free) registration, visit
www.barcampbangkok.org.
BarCamp is an international network of user-generated conferences —
open, participatory workshop-events, whose content is provided by
participants — often focusing on but not limited to early-stage web
applications, and related open source technologies, social protocols,
and open data formats. There is no audience, only participants.
Attendees must give a demo, a session, or help with one, or otherwise
volunteer / contribute in some way to support the event. All
presentations are scheduled the day they happen. The people present at
the event will select the demos or presentations they want to see.
Presenters are responsible for making sure that
notes/slides/audio/video of their presentations are published on the
web for the benefit of all and those who can't be present. Anyone
feels like to contribute is welcome.
Press Contacts:
XXX
<BarCamp Bangkok organizing entity name here>
email@
(662) ...
XXX
<BarCamp Bangkok organizing entity name here>
email@
(662) ...
NOTE TO EDITORS: For additional information visit BarCamp Bangkok's PR website
BarCamp is trademark of <who?>. BarCamp Bangkok and the BarCamp
Bangkok logo are trademarks of <who?>. Other company and product names
may be trademarks of their respective owners.
sajal
monthly accounting day.
In the meantime from where could we get the logo barcamp bangkok 2? We
would need to supply people with the logo. preferably in vector format
for print.
sajal
some wiki type thing :p
The 2nd BarCamp is Coming to Bangkok <i think title needs rework. it
is not the second barcamp. it is the second barcamp *which* is coming
to bangkok... too sleepy, nothing comes to mind,>
Size
have been x registrations and y people have volunteered to give
presentations on z topics.
The event will be bilingual, in both English and Thai.
we can skip the portion below...>
BarCamp is an international network of user generated conferences —
August 19-21, 2005, in the offices of Socialtext. Since then there
have been many barcamps all over the world including one here at
Bangkok and one at Chiang Mai
The first barcamp at Bangkok was a huge success drawing a gathering of
over 200 <correct me> individuals. This event was the seed of many
such user generated unconfrences like BarCamp Chiang Mai, Drupal
Camp, ......, etc.
<Something about the 1st BarCamp, how it started and exploded. Its
more or less related 'quasi-user-generated' event like Blognone Tech
Day and YouFest, to 1st BarCamp itself, the organization thru
Facebook/other Web 2.0 channels, to its relation/inspiration to other
camps in the region (BarCamp Chiang Mai, Songkla and other Xcamp) ...
briefly, well :p>
Barcamp Bangkok draws a very high level tech crowd. The average age
of Barcamp attendees is around 30, with the range of ages falling
between 16 and 55. Roughly 90% are men. Approximately 80% are from
Bangkok, 15% are from other parts of Thailand and 5% come from outside
Thailand for the event. Roughly 80% are native Thai and 20% are
expats living in Thailand.
Highligted speakers/events
xxx from Mozilla
yyyy from openmoko <@baramunchies is trying to invite the openmoko
guys>
zzzz from xxx company
Mozilla localization drive ?
Sponsors :
BarCamp Bangkok 2 is only made possible by generous contributions by
our sponsors : Codegent, Crie, Duocore, Felspar, Kapook, Mozilla,
Opendream, PR Express, Proteus Technology, Rails66, Rerngrit, Sanook,
Tarad, Thaihi5, Thai Thinkpad User Community
Date, Venue & Registration
BarCamp Bangkok will be held in August 30 and 31 at Faculty of
Engineering, Chulalongkorn University.
process for press accredation>
www.barcampbangkok.org.
/*
open, participatory workshop-events, whose content is provided by
participants — often focusing on but not limited to early-stage web
applications, and related open source technologies, social protocols,
and open data formats. There is no audience, only participants.
Attendees must give a demo, a session, or help with one, or otherwise
volunteer / contribute in some way to support the event. All
presentations are scheduled the day they happen. The people present at
the event will select the demos or presentations they want to see.
Presenters are responsible for making sure that
notes/slides/audio/video of their presentations are published on the
web for the benefit of all and those who can't be present. Anyone
feels like to contribute is welcome.
Press Contacts:
XXX
<BarCamp Bangkok organizing entity name here>
email@
(662) ...
XXX
<BarCamp Bangkok organizing entity name here>
email@
(662) ...
NOTE TO EDITORS: For additional information visit BarCamp Bangkok's PR
website
BarCamp is trademark of <who?>. BarCamp Bangkok and the BarCamp
Bangkok logo are trademarks of <who?>. Other company and product names
may be trademarks of their respective owners.
Patipat Susumpow
and
Mozilla Thai Localisation Team :-PPPP
:-P
Gen Kanai
> Gen Kanai the director of marketing and partner relations of Mozilla Japan.
> and
> Mozilla Thai Localisation Team :-PPPP
>
> :-P
Actually my title is "Director of Asia business development, Mozilla
Corporation"
I work from Mozilla Japan as well, so it is a little confusing :)
Gen
JFXBerns
sales pitch.
You are "selling" an editor an idea for a story in their newspaper, on
their TV show, etc. Many things happen every day, so why is your
event interesting enough for me to assign a writer to write about it?
So a press release must, in the first 10 seconds answer the question
"why is this interesting to the people that read / watch my _____?"
That is what you call "the hook." You must "hook" (as is in a fishing
"hook" that you use to catch fish) the editor and he must be able to
write a story that will "hook" his readers.
So out hooks must answer the question: Why is Barcamp interesting?
Why would the readers of a general purpose newspaper or TV show be
interested in knowing something about Barcamp?
So let's think about the "hook" of the press release; it's the most
important. The rest if the information is just background facts to
fill out the article.
"Hook" Ideas:
1) Huge Festival for Geeks / Festival of Technology / Open Source
Festival
2) The Emerging Geek Culture
3) Real World Community Built on Virtual Friendships
4) Thais Eager to "Participate" in Open Source Conference
5) Where Geeks Meet
6) Meeting to Discuss the Cutting Edge of Technology
I am sure there are a lot more angles for the hook. Let's brainstorm
them!
One other thing strategy to get a press release in a newspaper: The
editor always looks at the "cost" involved in creating a story. Every
day, he has so many square inches of paper he must cover with ink and
he has only so many writers to do that. The more the story "costs"
the editor to write, the harder it is to get them to do it.
Newspapers are businesess, remember that.
If a story is not very interesting to many people and a reporter must
spend 4 hours researching and writing it--it will never get printed
because the cost is too high.
If a story is interesting to some people and the press release is
almost a complete article (all the writer has to do is re-edit the
press release to make it an article) and he can do that in 15
minutes... well, that's a very inexpensive article to write, so it's
easy to decide to include it.
sajal
For me, if i were to rip off a press release, it should look like a
story.
Since my target is search traffic, what i am most concerned about is
how many people would be searching for it. 500 is a good number.
I am quite sure that the print editors do think somewhat in the same
way.
The tagline should make them feel that this story is about a gathering
of 500 people, that should be the selling point. 500 people will be
very happy with the publication for carrying a story about them. The
others would also feel that the editor has done a nice job covering an
event which gathers 500 people. I think 500 is a huge number in
Thailand.
2) 500 Geeks gather to show the Emerging Geek Culture
4) 500 Thais Eager to "Participate" in Open Source Conference
5) Where 500 Geeks Meet
6) Meeting of 500 enthusiasts to Discuss the Cutting Edge of
Technology
500 enthusiasts to meet at BarCamp - The new hope for Thai ICT
industry
500 Geeks gather to shape Thailand's future
BarcampBangkok2 - 500 geeks show support for open source in Thailand
BarcampBangkok2 - 500 of Bangkok's finest gather to shape Thai ICT
industry
etc...
proteus guy
sajal
almost 500
over 500
450 to 500
500 expected
This we are anouncing before the event. Even if we call it 500 and
there arent 500 people it doesnt matter...
"500 Geeks expected at the forthcoming Barcamp at Bangkok"
500 are expected.... dont really know how many will come.
On Aug 9, 2:20 am, "proteus guy" <proteus...@gmail.com> wrote:
> Only think is - there aren't 500 people. :P Need another angle...
>