Name:      Anthony Bates
Company:   (none specified)
E-mail:    avba...@ix.netcom.com
Phone:     408 374 9231
Location:  California

ANTHONY V. BATES
5081 Woodbrae Court
Saratoga, CA 95070
408/374-9231

May 22, 1996

Dear Recruiter

My career is marked by repeated examples of helping businesses like

yours increase both their revenues and their profits (even in markets

dominated by competitors).

In writing to explore senior management opportunities with your

company, I offer my resume as an introduction to my strengths in ...

        ·      Developing and implementing marketing programs
                successful in building marketshare rapidly, in tough
                markets;

        ·      Creating business development programs effective in
                increasing revenues by enhancing customer perception
                of product appeal as well as company image and
                credibility;

        ·      Performing market and competitive research used to
                successfully tailor products and introduce them with  
                rapid success;

        ·      Profitably develop multiple marketing channels
                including direct sales, distribution, OEM, VAR,
                system integrator, and dealer;

        ·      Increasing profitability by improving the quality of
                operating as well as administrative functions while
                introducing controls which reduced the cost of sales.

In approaching you at this time, while confident in my abilities, I
don't presume to know the best way I can contribute to your
environment.  Given the breadth of my management skills, I believe I
can be an asset in assignments of a senior level Sales, Marketing or
General Management  I would like an opportunity to meet with you to
personally explore the possibilities.

If I have sent this at an appropriate time, then please call me so we
can discuss your particular needs and challenges.

Sincerely,

Anthony V. Bates

Enclosure

ANTHONY V. BATES        5081 Woodbrae Court, Saratoga, CA 95070
408/374-9231

Seek a Senior Management position in a growing, technology-based
company

Successful in opening new markets, rapidly capturing substantial
marketshare in the midst of fierce competition. In start-up and
turnaround situations, record of generating significant sales and
profit growth in small, mid-size, and large companies.  Have built
sales production from multiple marketing channels (direct sales,
distribution, OEM, VAR) and developed domestic and international
partners.  Strong in Marketing, Sales, Operations, and Administration.
Background encompasses innovative technologies at the systems and
component levels.

Capable of and qualified for positions as:  CEO ... COO ... Senior
Sales & Marketing Manager

PRESIDENT — Specialix, Inc.   1990 to Present
A privately held manufacturer and marketer of connectivity
peripherals for the UNIX and NT operating systems.  Specialix
generates $35 million in sales through subsidiaries in the USA,
Europe, and Asia.

Selected to develop USA company chartered with generating and
converting important sales opportunities in market totally dominated
by competitors.  Report to CEO and Board of UK holding company.  Full
P&L responsibility for all day-to-day business operations of
autonomous business.
· Grew sales from virtually $0 to $16 million in 5 years.
· Increased domestic marketshare from 0% to 12%, overcoming
  competitive dominance and establishing Specialix as #2 in the USA.
· Led introduction of several new products to Specialix line,
  successfully capturing business from application-specific niche
  markets.
· Developed all niche/vertical markets and marketing strategies for
  USA.
· Penetrated and won many of Specialix's largest clients worldwide,
  individually producing $multi-million in annual sales.
· Established primary source relationship with national distribution,
  beating out 2 of the company's arch competitors.
· Setup all facets of USA business operations including Marketing,
  Sales, Warehousing, Operations, and Finance functions.  Produced
  all business plans for USA.  Introduced inventory tracking and
  sales/marketing forecasting models.

In 1993, convinced Board of Directors to develop free-standing
Worldwide OEM Group to initiate global support for this previously
orphaned sales channel.  Developed business plan and assembled task
force of sales and pre-sales staff, operating out of various divisions
around the world.  
· Grew revenue to $14 million in two years (130% of plan).
· Worked with Product Management, Engineering, and Manufacturing to
  develop many customer-driven products that resulted in highly
  profitable business segment.
 Anthony V. Bates        Page 2

EUROPEAN SALES DIRECTOR 1989-1990
Selected by Specialix just after its transition from strictly
marketer to manufacturer, to head-up all sales (distributors and
OEM's) in the UK, Europe, Africa, and the Middle East.
· Led transition away from sole dependence on value added
  distributors, developing large OEM and systems integrator accounts.
· Doubled sales from $2 million to $4.5 million in one year.
· Established regional offices in France and Germany.  Built
  multi-language, multi-cultural marketing program.
· Worked with Board of Specialix to develop business plans for
  Europe and the USA.
· Established agreements with distributors in the UK, France, Germany,
  and Italy that are still the company's largest customers.

Joined Specialix in 1987 as UK SALES MANAGER.  In 12 months, built
annual sales to $2 million, doubled size of customer base, and
introduced three new product lines to customers.

SALES & MARKETING MANAGER — Electroplan   1986-1987
Selected by one of Europe's largest marketers of technology products
(instruments, components, systems) to establish successful new
operation – the Computer Division.  Full P&L responsibility for $10
million dollar revenue plan.
· Built new business from fragmented collection of individuals and
  market segments.  Established highly focused and profitable
  organization.
· Grew annual revenues to $10 million in 2 years.
· Set up distribution channels for products and services, converting
  operation from end user direct sales.
· Introduced concept of selling through third parties (distributors
  and dealers).  Put marketing programs in place to support new
  channels.
· Introduced concept of selling networks rather than boxes.

Joined Electroplan in 1985 as SYSTEMS SALES MANAGER.  Responsible for

directing activities of 10 staff in selling product directly to

scientific community and commercial end users.  Additionally,

integrated technical support role into sales team as integral part of

sales process.

Previously, gained experience in National Sales Management and

Regional Sales Management with HITEK Solutions, a distributor of

semiconductor and PC solutions to industrial and commercial end users.

Set up and ran team of sales, marketing, and technical support

personnel, marketing PC's and small mini computers to the UK market

place.  Built business to $10 million dollars in annual sales,

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