"Bhairitu" <
nooz...@sbcglobal.net> wrote
> ACE is of course as franchise. So most (if not all) are locally owned.
>
Technically speaking (and it is actually a big difference), Ace Hardware is
a buying co-operative owned by its member stores. So, it's technically a
non-profit, meaning that there isn't any extra profit margin built in at the
distribution level.
And yes, as you state, their prices are very good. I happen to know the
owner of Cole Hardware, operator of 4 stores in San Francisco, and I know
that he's worked long and hard to teach people that his prices are as good
or better than Home Depot, Lowe's, and similar stores.
Still, there is this mentality among the shopping public that the bigger the
chain the lower the prices and the mom'n'pop business couldn't possibly have
lower prices.
Heck, I'm up against that all the time competing with Geek Squad for
computer tech support. People "just figure" that Geek Squad is going to be
cheaper, but when Geek Squad is done jacking them around with unneeded
services and warrantees, the customer is paying double to triple what they
would have paid to a small guy like me.
Big chains play on this perception, too. What I've learned is that as soon
as the public perceives something to be true, American big business will
exploit it. Take the idea that the big box of laundry detergent is cheaper
per wash than the small box. Often it isn't, but people thing it is, so
they buy the big box.