"I saved the best Rube Goldberg for last. By now, you’ve heard of
iBiquity’s latest scheme to jumpstart their D.O.A. HD Radio. Here’s a
seriously flawed technology that has zero consumer interest despite
millions of dollars of donated radio time to promote it. At iBiquity,
there’s nothing more rewarding than to spend other people’s money on
preposterous promotion, marketing, and gadgetry. So what do you make
of the HD Radio iPhone app? Yes, the app is free - but there’s a
catch. It’s iBiquity. There’s always a catch! To receive HD Radio on
your iPhone, you must go to a participating Radio Shack, er, the Shack
store and plunk down $79.95 plus tax for a bulky add-on HD Radio
tuner, which you have to attach to your iPhone. Yes, you are now
carrying around two devices. One, which is sleek and stylish, the
other - pure Rube Goldberg. There’s another catch. You cannot use the
device through your iPod-docking car stereo system because the 30-pint
port of an iPhone connects to only one device at a time. It is said
that iBiquity CEO Bob “Booble” Struble hasn’t even uttered the word
“Zune” since his iPod Rube, er, app, was released. Wonder if Freddie
sold him the app? Together we con! Rube Goldberg and radio. Life
imitates art."
http://gormanmediablog.blogspot.com/2009/11/radios-rubes.html
Can we say Bob "Rubel" Struble? LMFAO!
"iBiquity wants me to pay $80 to listen to HD Radio on my iPhone...
http://tr.im/ED0Y
BwahahahahahahahaHAHAHAHAHAHAHAHAHAHAHAhaha!
Eat me."
http://twitter.com/brianandmike/statuses/5568828604
"How to get HD Radio on your iPhone"
"Which would YOU do? Well that depends on whether you're in the
business of selling audiences or the business of selling HD Radio
chips. This is not about what we want, it's about what consumers want.
I don't know about you, but I vote that we do NOT treat our audience -
and the thoughtful folks in our industry - like fools."
This is great - LMFAO!
>>Can we say Bob "Rubel" Struble? LMFAO!
Can we say HD RADIO FARTZ? Can yu say no visible means of credibility? -
LOL!
>>"How to get HD Radio Fartz on your iPhone"
"How to get HD for free"
"Buy an HD radio. enjoy all the formats you want for as much time as you
want, without an internet conection, without a 3G signal....without a
ill! - LMFAO!
This is great! ;-)
> Heres a
>seriously flawed technology that has zero consumer interest [....]
And not much interest here, I might add. Okay, you hate "HD" radio. Fine.
Must you and the other guy and Higdon go on and on and on about it?
Free, after having to buy expensive HD radios, which a good part of
that goes to iNiquity in royalty fees? HD Radio won't be free for
long, after those RadioGuard chipsets are installed (like anyone would
pay for this shitty programming), which will obsolete all current HD
radios, requiring yet another round of purchaes (I believe this is
called fraud):
"Big radio shoots itself in the foot (again)"
"Then they started promoting 'extra free channels', which it seems
they've now decided to charge for. Which require a different special
radio, which you can't even buy yet! Every day in every way, it's more
and more like another 'AM stereo' fiasco. And wait until Congress
notices this. Don't be surprised if they decide to re-open the
questions of spectrum taxes or frequency auctions for commercial
radio. Not very smart."
http://oldgrouch.mee.nu/radio/archive/2007/5
"NDS Optimistic About Conditional Access Uses for Radio"
"NDS is working with chip manufacturers like Texas Instruments,
Samsung, SiPort, NXP and others to work the Radio Guard intellectual
property into HD Radio chipsets. The Dice unit is the first to have
the NDS conditional access properties; however, We expect eventually
all HD Radio chips will have NDS Radio Guard in them, he said."
> Free, after having to buy expensive HD radios,
Expensive? Maybe if you moved out of your mothers basement you could afford
a $49 insignia radio! ;-)
ROFLMAO!
> Expensive? Maybe if you moved out of your mothers basement you could afford
> a $49 insignia radio! ;-)
I think the more pertinent issue is: Who buys radios any more? Radios
are something you get "free" in something else, like a car, a Personal
Audio Player, or a home theatre.
If iBiquity were interested in promoting the technology more than in
lining their own pockets, they would have paid mfrs. to adopt their
technology rather than imposing confiscatory licensing fees on all users.
That's why the amount of HD radios sold is a misnomer.
> If iBiquity were interested in promoting the technology more than in
> lining their own pockets, they would have paid mfrs. to adopt their
> technology rather than imposing confiscatory licensing fees on all users.
Interesting point!
I think charging both broadcasters and equipment mfrs a licensing fee
was a major gamble for them. It was shooting themselves in the foot in
a free-market, because they are always going to be on the "wrong side"
of the demand curve.
Making it free to ONE side or the other (broadcasters or receiver
manufacturers) would have helped crack the "chicken/egg" problem they're
suffering now.
Listeners are saying "I won't buy a receiver, because there's no content"
Broadcasters are saying "I won't buy an encoder, becuase there are no
listeners"
It seems their entire business plan was predicated on their product
being regulated into existance -- a risky proposition at best.
--L
"HD Radio Initiatives: Today's New Opportunities"
"Struble began the session by citing the latest HD radio sales and
broadcaster data. He noted that while sales of HD Radios are sharply
increasing, especially with the new portable Best Buy Insignia and
Zune HD models, the economy and declining station revenues have slowed
adoption a bit on the broadcaster side. We’re selling millions, but we
need to be selling in the tens of millions.”
"Struble: Radio Is the Last Analog Medium Standing"
"Insignia HD — I think this will be a nice little interim step for
jogging or working out. It proves the viability [of the technology]
and hopefully we'll get sales; but no, this is not going to sell in
the hundreds of thousands... Radio alone — the sad reality of where it
is — as a standalone device, it just doesn't exist anymore as a
category. Nobody goes into Best Buy and says 'Where's the radio
department?'"
http://www.rwonline.com/article/87370
Bob Struble said that exact thing to Radio World, but the same week
said something completely different at the 2009 NAB Radio Show in
Philly - I believe that is called lying - ROTFL!
That is a pretty typical personal attack:
You really need to think of something more original - ROTFL!
Seems so...
>If iBiquity were interested in promoting the technology more than in
>lining their own pockets, they would have paid mfrs. to adopt their
>technology rather than imposing confiscatory licensing fees on all users.
The majority of stations in the US have not adopted IBOC. Major reason: cost,
both in licensing and in hardware implementation. What you need to remember,
however, is that this is part of the HD Radio Alliance plan to shut out the
non-conglomerate-owned stations. If you make the cost of entry high enough,
then all you have left are those stations with loose cash (or in this case,
stations who are investors in the scheme).
What they hadn't counted upon was JQ Public, who has all but dismissed the
entire show.
At my stations, we recently revisited the idea of IBOC. Bottom line: cost/benefit
ratio still WAY out of whack. Stations that put extensive effort into producing
a quality product on their main channels are not really interested in having
additional channels to worry about.
So where's the motivation?
--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free
LMFAO! And, I helped to dismiss thousands! I be that I have cost
Struble a pretty-penny, and may help to bring down the whole works! I
am going to write a Best Seller - LOL!
Too many radio stations already, but not a problem for the HD Alliance
owned stations, as their HD2/HD3s jam the smaller broadcasters
programming off the dial. Hope your management will never get sucked
in by iBiquity. Just think what would happen if all FM stations went
HD and lit up with -10db. The only possible benefits would be to the
groups investing in iBqiuty, gaining licensing/chipset and radio sales
royalties. Oh, and all of that money turned over to tanmissions
systems manufacturers like Harris. Scammers, the lot of them - LOL!
I think that's a non-issue.
There are $79 dollar Insignia's that virtually everyone can afford....
And now the $35 Mighty Red HD Radio
http://mightyredhd.com/mightyredhd/welcome.asp
Whatever they are charging radio manufacturers, that's not enough of an
issue to deter people from buying them if they want them.
"Are you waiting in line for your HD radio?"
"If you lower the price enough, folks will buy the radio. That's the
belief about HD radio that is being stoked in our industry. And, of
course, it's wrong."
http://www.hear2.com/2006/11/are_you_waiting.html
Cost will make little difference.
The Insignia unit is right there in the price category with the Ryobi
rechargeable saw, the perfume, the after shave, and the tie. If I
thought he would use it, I would consider buying one for my brother for
Christmas this year. But he won't use it. We'll see how the Insignia
sales go this year. Maybe if it's a flop we'll finally lose some
interference and get our FM stations back.
Dave B.
"Struble: Radio Is the Last Analog Medium Standing"
"Insignia HD — I think this will be a nice little interim step for
jogging or working out. It proves the viability [of the technology]
and hopefully we'll get sales; but no, this is not going to sell in
the hundreds of thousands... Radio alone — the sad reality of where it
is — as a standalone device, it just doesn't exist anymore as a
category. Nobody goes into Best Buy and says 'Where's the radio
department?'"
http://www.rwonline.com/article/87370
Struble already admitted that it is, and will be, a flop.
Motivation is in the content.
Wow! Can I quote you on that? Such delusions of self-grandeur! - LOL!
The average John Q Public has never visited your blog or read your posts!
LMFAO!
No, that's not the belief about HD radio in the industry.
People don't buy radios anymore...they don't think about radio anymore.
> Cost will make little difference.
Content and cars will make the difference.
> That is a pretty typical personal attack:
Ah, but you ignore the content and the premise!
You complain about "expensive" HD radios....then someone points out that
there are plenty of $35 & $79...and then consider it an attack!
Did you not know there are #35 & $79 radios out there? DO you get out much?
But you have to have the music to load, either from a CD or from Itunes...at
a cost.
HD radio (and all radio), let's you listen to the music for for free.
This is true. There is much apathy about radio...of all kinds...everywhere.
So, we attack the people trying to make a difference?