i think you must load 3ds file format.So,i suggest you clear up the
3ds's texture and material infomation ,and do below steps in 3dMax :
1. Open "Maxscript Listener" by click F11;
2. Copy the Max Script "for i in selection do try i.material =
undefined catch()" in there;
3. Choose it,and push "Shift + Enter" to run the scripte;
And then,the 3ds should be given the texture again,i hope it works.