Mixed feelings over SBS absorbing indigenous TV
http://www.theaustralian.com.au/media/mixed-feelings-over-sbs-absorbing-indigenous-tv/story-e6frg996-1226361642342
by: Sally Jackson
From:The Australian
May 21, 201212:00AM
MANAGEMENT at National Indigenous TV has raised concerns that the Aboriginal and Torres Strait Islander network will lose its identity once it is absorbed into SBS on July 1.
The SBS takeover would give the channel a free-to-air national platform for the first time, but at the price of its independence, interim NITV chief executive Michael McMichael said.
It was previously confined to pay-TV and satellite broadcast.
"The upside is we expand the audience for NITV from a potential 7.5 million (viewers) to 23 million. That's a big upside, to bring indigenous stories to all of Australia," Mr McMichael said.
He has a three-month consulting contract to oversee the changeover.
"But there is a genuine concern about the loss of indigenous control," Mr McMichael said. "It has been expressed to me that yet another indigenous activity is being mainstreamed, taken away from the indigenous people.
"One of the issues I am concerned about -- although I know SBS is very aware of it and are addressing it -- is that the channel is not another multicultural channel, and indigenous Australians are not another type of multicultural Australian. They're the first Australians, and their voices are distinctive because of that, and I think there may be some real challenges on SBS's part internally to make sure that is recognised and promulgated."
In particular, SBS management should be conscientious about finding skilled indigenous personnel for the channel, he said.
About 80 per cent of NITV's approximately 50 staff will move across to SBS and station manager Tania Denning will retain that role.
This month's federal budget handed SBS $63m over four years to launch the new indigenous channel, which is due to start before the end of this year.
In the meantime, pay-TV Foxtel will continue to carry NITV.
The network will move from the Optus Aurora satellite to the federal government's Viewer Access Satellite Television system, which provides digital TV to remote areas.
Mr McMichael also said the budget money theoretically could be diverted elsewhere because it was not tied to the indigenous channel.
"My board really wanted to see the funding ring-fenced so it is spent only on the channel.
"The risk is there that at some point in time someone delves into the NITV budget to shore up something else," he said. "But I don't think this administration has any intention of doing that."
SBS is establishing an advisory board for the channel, which will include indigenous representatives, and Communications Minister Stephen Conroy has also expressed a wish that one of SBS's two board vacancies be filled from the Aboriginal and Torres Strait Islander community.
SBS's last indigenous director was Aboriginal businessman Joseph Elu, who left the board in 2006.
NITV was launched under the Howard government and first aired in July 2007, with founding chief executive Pat Turner angling for funding to eventually make the network into a third public broadcaster alongside the ABC and SBS.
Instead, it came perilously close to being shut down altogether after the 2010 Stevens Review found it had failed "to fully meet the expectations of its stakeholders and to fulfill its potential".
Mr McMichael said he believed NITV had been successful "because of the achievement of obtaining free-to-air".
"But there will be those within the indigenous community who will say otherwise because of the loss of control," he said.
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