question time
peter long
Please carefully read and fill out the following questionnaire. It is
important that the questions be answered as accurately as possible. Please
feel free to add any comments.
Please tick one or more boxes as appropriate for each question.
1a. Have you or someone you know bought one or more of the following in the
last 12 months?
? Painting - oil, water or any other medium?
? Print?
? Picture?
? Other? Please specify
i. If you did not tick any of the above boxes please go to question 2.
ii. If someone else bought it, answer the following questions as best as you
can.
1b. Did you or they buy it
? as a present for someone?
? for your self?
? for your business?
? for some other reason? Please specify
1c. Was it or did it contain
? Landscape or Seascape?
? Wildlife?
? People?
? Abstract?
? Still life?
? Other? Please describe it
1d. What type of shop was it?
A store that only sells prints and pictures
? A picture framing shop
? Souvenir Shop
? A shop in a tourist location
? A general retail store
? Other Please specify
1e. Did you or they search around more than one place before buying this
one?
Yes No
If you answered yes, how many places?
1f. Approximately how much did you or they pay for the print, picture or
painting?
? $50 - $80
? $81 - $100
? $101 - $150
Over $150
2. What price would you expect to pay for a quality landscape, seascape,
wildlife, nature or environmental framed print?
? $50 - $80
? $81 - $100
? $101 - $150
? Over $150
3. Please tick the box which is most appropriate reason in influencing your
decision if you were buying a Landscape, seascape, wildlife, nature or
environmental print.
Reasons No Consideration Small Consideration Some Influence Greatest Reason
The Price
You Like it
For a particular place to hang it
As a present for someone
If it was original & a limited edition
Framed
Unframed
A particular scene in mind
A special place you’ve visited
A place you would like to visit
It stirs an emotion when you see it
Size and shape ie small, square, rectangle etc
A known photographer
Can you think of any other reasons that would persuade you to buy?
4. With a rating scale between 1 & 10 with 1 being the most likely and 10
the least, would you be interested in purchasing a Landscape, seascape,
wildlife, nature or environmental print in Black and White if it was the
same price as colour?
(1 - 10) .
Can you give a reason for your rating?
5. What age group do you fall in?
? 18yrs - 30yrs
? 31yrs - 40yrs
? 41yrs - 50yrs
? 51yrs - 60yrs
? Over 60yrs
6. Employment. How is your occupation best described?
? Professional
? Tradesperson
? Factory worker
? Entrepreneur/self employed
? Retired
? Clerk or administration
? House wife
? Unemployed
? Other Please specify
7. In the premises that you are currently living in, are you or do you
Rent? Own? Share?
? Other? Please specify
8. What is your status?
Male Female
Single Engaged Married/Defacto
Children No children
Thank you for taking the time to read and fill out this questionnaire; your
help is greatly appreciated.