3rd Party multivariate testing

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David Herman

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Jul 2, 2009, 10:54:28 AM7/2/09
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Has anyone used any 3rd party Multivariate testing frameworks/services
like Optimost, Offermatic or Google with ATG?

Ronald Selimi

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Jul 2, 2009, 11:50:27 AM7/2/09
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Hi,
Yes I did. Recommend Optimost as it's the easiest and less intrusive.
You can be up and running
in a couple of days.

Ronald

David Herman

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Jul 2, 2009, 1:16:24 PM7/2/09
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how did you handle ATG form buttons. We are needing to test button
locations and colors etrc. Would we just need to make sure and
include the hidden fields that ATG draws?

Ronald Selimi

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Jul 3, 2009, 5:09:10 AM7/3/09
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We didn't have any requirement for forms but only of the content. However, once you wrap your page (including the form)
inside Optimost <div> tag, Optimost will, based on the business rules, change your DOM by modifying or injecting content
including the forms.

Kartikeya

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Jul 5, 2009, 3:43:41 PM7/5/09
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David,

I am just curious why you're not going with Campaign Optimizer. Is
there any specific requirement which C.O. is not able to cater?

Thanks, Kartik
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