Letter sample: Kangaroo massacre......Buy one kangaroo steak and get two dead joeys for free
Planeta Animal
Use their web form.
Or write to their Head Office: Lidl UK GmbH, 19 Worple Road, Wimbledon, London, SW19 4JS
Suggested message:
“Dear Lidl
I am horrified to hear that you are now selling kangaroo meat. It is this trade which helps drive what is currently the biggest massacre of land animals on the planet.
5.4 million kangaroos were earmarked for slaughter in 2012 (a massive increase of 1.5 million from last year). This doesn’t include the baby kangaroos (joeys) that are not even used by the meat and leather industries, but are simply thrown away. An adult female kangaroo will usually have two youngsters with her: a baby kangaroo in pouch and an adolescent at foot. This slaughter is supposedly governed by guidelines. However, these guidelines advocate pulling baby joeys from their dying mother’s pouch and smashing them around the head and/or decapitating them. The adolescents are meant to be shot, but many will escape the carnage and die of predation from other wild animals. For almost every female kangaroo killed to fill your freezers with kangaroo meat, two other lives will be snuffed out. Around a million baby kangaroos die each year because of the trade in kangaroo parts. There can be no justification for this.
It is also impossible to truly assess the welfare of the adults that are shot, as this is invariably done at night in the Outback. Away from the glare of public scrutiny, millions are shot every year – and the Australian RSPCA has estimated that around 100,000 adults are not killed humanely and some may temporarily survive with horrific wounds, such as having their jaws shot off.
All other UK supermarkets have pledged not to sell kangaroo meat and removed it from their shelves over a decade ago. Popularising the meat, as you are doing, will simply lead to more bloodshed and drive even greater numbers of baby kangaroos to be killed.
Please follow the lead of other major businesses in the UK and pledge not to sell kangaroo meat. Until this happens, I will boycott your stores and encourage and of my friends and family to do likewise.
Yours faithfully,
[Your name and address]”