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Message from discussion AdSense metrics/reports wishlist
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dvdtvshows  
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 More options Oct 29 2006, 9:02 am
From: dvdtvshows
Date: Sun, 29 Oct 2006 06:02:48 -0800
Local: Sun, Oct 29 2006 9:02 am
Subject: Re: AdSense metrics/reports wishlist

> Are there reports or metrics you would like to see in Google Analytics
> that would help you run your AdSense account even better? Please post
> your suggestions here.

I really need a report that provides more information on the content
network affiliates (AdSense) traffic that is being charged in my
ADWords campaigns.
At the very least, an Analytics report that gives, by campaign, and by
adgroup, the content network traffic referred by URL, and the goal
conversion by source:
so they would look like::
Date Range: Oct. 1, 2006 - Oct. 20, 2006
Content Network Traffic Report for:
Ad Campaign #1
Referring URL                      Clicks  Impressions         Cost
Avg CPC   G1 Goals G2 Goals
7-TopSites.com                      200          81,234       $20.00
     $.10         20             33
Yahoo.com/Bobs_Store10       100            5,195       $20.00
$.20           1              0
ebay.com/Violets_Shoppe       120            2,100       $48.00
$.40           0              0

Date Range: Oct. 1, 2006 - Oct. 20, 2006
Content Network Traffic Report for:
Ad Campaign #1 / Ad Group: 23 The Simpsons
Referring URL                     Clicks Impressions          Cost
Avg CPC   G1 Goals G2 Goals
7-TopSites.com                        20          1,234         $2.00
      $.10         2              3
Yahoo.com/Bobs_Store10         10            195          $2.00
$.20         1              0
ebay.com/Violets_Shoppe         12            100          $4.80
 $.40         0              0

Also columns for CPM Site campaign traffic costs.
Basically, in the example above, the URL: ebay.com/Violets_Shoppe
(fictional - I did not check, so no offense intended if you really own
that URL) is a real problem for me and needs to be suppressed in future
traffic.
A report that provides the same info and drills down by search term
would be nice but is not as critical.


 
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