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From: 8foldpath
Date: Mon, 30 Oct 2006 22:24:29 -0000
Local: Mon, Oct 30 2006 5:24 pm
Subject: Re: AdSense metrics/reports wishlist
I'd like to see 'profit' as a new metric. 'Profit per Click', 'profit
per Visit'. Revenue doesn't always give us a good view of if our campaigns are profitable which is really important. Revenue can be $100/click but profit could be -$10. I think the best way to do this is by allowing us to pass 'item-cogs' (Cost of Goods Sold) along with 'shipping', 'tax', 'unit-price' and 'total'. We should also be able to encode these values with a key which would be You must Sign in before you can post messages.
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