Hi Google Analytics users.

Are there reports or metrics you would like to see in Google Analytics
that would help you run your AdSense account even better? Please post
your suggestions here.

And, if you've found certain existing Google Analytics reports or
metrics to be particularly helpful in measuring the success of your
AdSense account, please post here as well. We'd love to hear and have
this info shared with other users.

A useful thing Google Analytics could do is allow webmasters to track
the visitors clicking on AdSense ads so that unusual click activity can
be quickly detected and submitted to Google.  Thanks for the
consideration.

I really need a report that provides more information on the content
network affiliates (AdSense) traffic that is being charged in my
ADWords campaigns.
At the very least, an Analytics report that gives, by campaign, and by
adgroup, the content network traffic referred by URL, and the goal
conversion by source:
so they would look like::
Date Range: Oct. 1, 2006 - Oct. 20, 2006
Content Network Traffic Report for:
Ad Campaign #1
Referring URL                      Clicks  Impressions         Cost
Avg CPC   G1 Goals G2 Goals
7-TopSites.com                      200          81,234       $20.00
     $.10         20             33
Yahoo.com/Bobs_Store10       100            5,195       $20.00
$.20           1              0
ebay.com/Violets_Shoppe       120            2,100       $48.00
$.40           0              0

Date Range: Oct. 1, 2006 - Oct. 20, 2006
Content Network Traffic Report for:
Ad Campaign #1 / Ad Group: 23 The Simpsons
Referring URL                     Clicks Impressions          Cost
Avg CPC   G1 Goals G2 Goals
7-TopSites.com                        20          1,234         $2.00
      $.10         2              3
Yahoo.com/Bobs_Store10         10            195          $2.00
$.20         1              0
ebay.com/Violets_Shoppe         12            100          $4.80
 $.40         0              0

Also columns for CPM Site campaign traffic costs.
Basically, in the example above, the URL: ebay.com/Violets_Shoppe
(fictional - I did not check, so no offense intended if you really own
that URL) is a real problem for me and needs to be suppressed in future
traffic.
A report that provides the same info and drills down by search term
would be nice but is not as critical.

Quite simply, it'd be nice to be able to tell what percentage and/or
what actual number of visitors left the site via an Adsense ad.

At the moment I can view information on exit points, bounce rates,
etc., and I *know* some of them are leaving via an ad (because I'm
getting clicks!) but I don't know the percentage.  Having an idea of
your 'Adsense exit' rate could help to tune the ads.

Jon

*Logging in*

Right now I (and many people I know) have different login credentials
for different Google products:

1) Google Adsense
2) Google Adwords
3) Google Analtyics, Gmail, Calendar, Talk

I'd like to merge those accounts. If that's not possible, I'd like to
be able to switch between these products, without having to log in
again.

*Adsense Exits*

Adsense offers the possibility to track clicks with channels. This is
nice for general reports, but I'd also like to see how many people left
a specific page, clicking on Adsense.

*Combined reports*

I would like to be able to mix Adsense and Analytics data and create a
single report that I can mail to my clients. I have clients that run
both Adsense and Adwords, for multiple sites or multiple sections of a
site. Combining the data I can say:

"This week you have spent XX on Adwords. This resulted in XX sold
products and XX submitted contact forms. The orders are totalling XX
euro. The forum section of your site brought you XX euro with Google
Adsense and 14% of the sales."

I can do this by requesting .CSV files for each product, but right now
I can't automate this. Please make an API or something.

Hi!

I recently found out a need to add an user to one account and to give
him restricted access, not all the reports. I.e. just executive
overview would be sufficient. For potential advertisers / investors not
always you want to show everything - all reports. The best would be if
one could create user and specify what reports to show for that user.

I usually check the following reports - daily visitors, visits &
pageviews tracking, visitors loyalty and referring source. Other
reports are very good too, but not so often used. Regarding reffering
source it would be nice to see exact refering source, sometimes the
general link of the refering site is not enough.

Otherwise, I use own server statistics to see the bandwidth used (i
guess thats not possilbe with analytics :) and to see more recent
statistic update (hourly). Sometimes its too much to wait for a whole
24hours for an update.

Nice service!
MMK

Hi!

I recently found out a need to add an user to one account and to give
him restricted access, not all the reports. I.e. just executive
overview would be sufficient. For potential advertisers / investors not
always you want to show everything - all reports. The best would be if
one could create user and specify what reports to show for that user.

I usually check the following reports - daily visitors, visits &
pageviews tracking, visitors loyalty and referring source. Other
reports are very good too, but not so often used. Regarding reffering
source it would be nice to see exact refering source, sometimes the
general link of the refering site is not enough.

Otherwise, I use own server statistics to see the bandwidth used (i
guess thats not possilbe with analytics :) and to see more recent
statistic update (hourly). Sometimes its too much to wait for a whole
24hours for an update.

Great service,
MMK

AnalyticsPro napisal(a):

I would combine URL Channels from AdSense with my Analytics Account.
Something like:
Daily visits: 120
Daily pageviews: 340
AdSense revenue: $5

etc.
--
Tom

The best feature Google Analytics could add is the ability to see which
google ads are being clicked on and how many times.  Not just which
banner is being clicked on, but which
individual ad is being clicked on.

I'd like to see 'profit' as a new metric. 'Profit per Click', 'profit
per Visit'. Revenue doesn't always give us a good view of if our
campaigns are profitable which is really important. Revenue can be
$100/click but profit could be -$10. I think the best way to do this is
by allowing us to pass 'item-cogs' (Cost of Goods Sold) along with
'shipping', 'tax', 'unit-price' and 'total'.

We should also be able to encode these values with a key which would be
defined in our Analytics account.  I hope I helped!

I think a HUGE help to Analyics and AdSense would be to be able to
track the ROI from AdWords to AdSense.

Setup a campaign through AdWords and track how much money you made off
each visitor that clicked on another ad.

What more could I want, you ask? oh, there's more.  Track when that
visitor comes back and if they clicked on another ad or not to see how
effective AdWords is actually being in attracting return users.

1. Which and when an ads on a page is clicked (the ads url is a plus
but not mandatory.
2. Spam detection - Alert when click rate goes too high.

General enhancements:
 * One user/password for AdSense and Analytics
 * All my site statistics in once place rather than being scattered
over AdSense, Analytics and Google Sitemaps (
https://www.google.com/webmasters/sitemaps/siteoverview )

Reports or Metrics I would like to see:
 * Most profitable referrers
 * Report similar to the "tunnel tracking" but showing me the most
common path from Referrer, to Landing page, to other pages visited, and
eventually to the pages where the ad was clicked.
 * Most profitable pages (total $, as well as, $ per visitor)
          (the problem with the $ per visitor measure is that a page
with only one visitor can be at the top of the list)
 * Most profitable search engine keywords
 * Most profitable in page keywords
 * In page keywords that attract the most visitors

Also, if you wanted to make my life so much easier, a list of potential
topics (aka keyword combinations) that (based on data from my Website,
Adsense, Analytics and Google search )
 * Fit my site very well
 * Are not over covered on the net
 * Would be good for AdSense

The reality is that none of the Google Analytics reports are geared
towards Adsense. As a blogger, there are only 3 things that I really
want to know:
 * What was the most profitable items I have written about
 * What can I write about in the future
 * How can I automate everything else?

I'd like to see
* referrer information and user location before they came to the site
and clicked the ad
* keyword used if ever visitor found the site through search results.
* most profitable keywords / channels (i thought this is shown already)

First Google Analytics is too complicated for blogger like me... Next
why did you guys kill off measure map. Please bring it back and
integrate ADsense tracking in it. It was far more user friendly and
usable than Google analytics.

That's an excellent idea. Some of my pages with high bounce rates would
seem to need a lot less tweaking if I knew that all the bounce was due
to ad clicks!

David

Hot Spots based on a compedium of users with an added element of time.
That is to get  an idea of what they noticed first, second, ..last,
etc.

Hello
A useful thing Google Analytics could do is allow webmasters to track
the visitors clicking on AdSense ads so that unusual click activity can

be quickly detected and submitted to Google.

Thanks for the consideration.

- revenue per unique user
- clicks per users
- pages clicked

1) Ability to track AdSense clicks by entry point (landing page,
referring domain, referring keyword).

2) Ability to track AdSense clicks by user origin (for example, which
country did the user come from)

It would be nice is i could see a map overlay with click stats.
And this map should be of course google map - not this usually useless
one, that's online right now.

Where do the most clicks (both quantity and revenue) come from in
relation to:
- referrering sites
- SE keyword searches
- individual pages /blog posts
- individual ads (and why not include the text & headlines these ads to
understand what gets people to click on them)
- which ads on which pages and in which ad block
- countries, languages, etc...

Report on how often a parameter to a specific page was used.
e.g. /somepage?parameter1=x&parameter2=y
"Dynamic content" report is not enough since it doesn't split parameter
string into individual parameters.

It would be useful in the cross-segment performance to be able to
analyse specific page view and length of visit style data.

For example, on one site I can see that 5% of my visitors came from a
site running an ad banner linking to us but I'd like to know how many
of those visitors came and stayed.  The ad may be effective in bringing
customers to my site, but I can't determine if they were worthwhile
visitors.

You seem to have virtually everything else available as a cross-segment
option, but these stats could be more useful than some of the other
options.

Jon