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Discussions > Analytics Basics > How long does Google Analytics store data?
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travisjames  
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 More options Nov 3 2006, 9:22 am
From: travisjames
Date: Fri, 03 Nov 2006 06:22:13 -0800
Local: Fri, Nov 3 2006 9:22 am
Subject: How long does Google Analytics store data?
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Hi,

I just starts using google analytics for my website. How long analytics
keep the data for one website? If for 2 years, than what happened after
that? Should i have to pay to continue using it or after 2 years i just
register again my website to start the process again?

Anyone has any other suggestion?

Thanks


 
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AnalyticsPro Google employee  
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 More options Nov 6 2006, 12:11 am
From: AnalyticsPro
Date: Mon, 06 Nov 2006 05:11:12 -0000
Local: Mon, Nov 6 2006 12:11 am
Subject: Re: How long does Google Analytics store data?
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Hi,

Google Analytics maintains at least 25 months of historical data for
each site tracked by Google Analytics. This allows you to compare your
recent data with your data up to two years ago.

Google Analytics is free - there's no sign up fee, purchase price, or
monthly charge. :-)

-AP


 
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travisjames  
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 More options Nov 6 2006, 11:19 am
From: travisjames
Date: Mon, 06 Nov 2006 08:19:30 -0800
Local: Mon, Nov 6 2006 11:19 am
Subject: Re: How long does Google Analytics store data?
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Thanks for the response.

So after 2 years...it will delete all historical data...and continue
starts again collecting data as new website for further 2 years and so
on?

I am tarcking out bound links and ad banner clicks on my website
through google analytics. Will those tracking code (JavaScript code on
each link/image to track) still be valid after 2 years for continue
tracking?

Please response.


 
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