http://www.breitbart.com/Big-Hollywood/2012/10/31/mtv-comedy-central-shrinking-audiences
by BREITBART NEWS 31 Oct 2012, 1:04 PM PDT POST A COMMENT
Two of the most prominent channels on your cable or dish system are
suffering from significant audience decline.
http://online.wsj.com/article/SB10001424052970204005004578081250039467718.html
Here's a hint: one channel features a "news" duo who famously tilt to
the left, while the other is known for foisting The Situation and
Snooki on an unsuspecting public.
Comedy Central's prime-time audience fell 19% in the four weeks
through Oct. 21, while MTV's viewership declined 32% in the same
period, according to Nielsen.Signs of slight ratings erosion were
evident at both channels earlier this year, but the recent numbers
show a much greater decline. So far this year, Comedy Central's
average daily viewership is down 10% while MTV's is off 18%.
Nickelodeon's audience, meanwhile, is down 23% for the year to date
although the drop-off in September was narrower than in previous
months....
MTV's ratings falloff has come even before the channel loses its
popular "Jersey Shore." The reality show is in its last season and the
network hasn't developed any monster hits to replace it.