Re: MTV Movie Awards averages 3.8 million viewers

[TMC]

On Apr 15, 5:03 pm, David <dimla...@yahoo.com> wrote:
> http://www.hollywoodreporter.com/live-feed/mtv-movie-awards-ratings-j...
>
> TV Ratings: MTV Movie Awards Jump Double Digits Over 2012
> by Philiana Ng
>
> The MTV Movie Awards proved to be a draw, even without several winners
> and nominees present.
>
> Ratings for this year's awards show, which awarded superhero
> blockbuster The Avengers the evening's top honor, improved to 3.8
> million viewers Sunday night, up from 3.2 million for the previous
> year's telecast.
>
> The two-hour-plus show, hosted by Bridesmaids and Pitch Perfect's
> Rebel Wilson, averaged a 3.4 rating among MTV's core persons 12-to-34
> demo, up 21 percent. The movie kudofest also saw double-digit upticks
> among adults 18-to-34 (45 percent) and adults 18-to-49 (44 percent).
>
> Including broadcasts from other Viacom networks, including VH1, MTV2
> and Logo, the MTV Movie Awards averaged 4.8 million viewers.
> The awards show was a solid draw for The Show With Vinny, which MTV
> sneak previewed ahead of its official debut at 10 p.m. May 2. The Show
> With Vinny averaged 1.9 million viewers and a 1.8 rating in MTV's core
> demo.
>
> On Friday, Starz posted a strong weekend with the conclusion of one of
> its original series and the start of another.
>
> The series finale for Spartacus drew 1.43 million viewers to the 9
> p.m. premiere broadcast, a 53 percent jump from the season ender for
> Spartacus: War of the Damned. All told, Spartacus drew nearly 2.7
> million viewers over the weekend.
>
> Lead-out Da Vinci's Demons retained 72 percent of Spartacus' audience
> with its 10 p.m. debut, averaging 1.04 million viewers. Including
> encores over the weekend, the premiere drew more than 2.14 million
> viewers.

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&pid=15662669&st=0&#entry15662669

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&view=findpost&p=15661747

I am waiting for the time MTV stops the pretense that they still
matter when it comes to movies and music and just have their own
reality shows awards and get rid of these awards shows. They don't
even care anymore. I was actually surprised when I saw they restored
part of the budget for the last VMAs. But they are definitely not
spending much money on the Movie Awards. They couldn't even be
bothered with any decent montages for some of the awards and there was
no thought to even some of the irreverent ones.

THE ONLY GREAT THING about this: NO TWILIGHTapalooza.

What struck me is how the last few MTV awards shows, I feel like that
this is the show that is making me feel old, and then I watch the next
one which makes me feel super old. My era is the late 80s and 90s, and
I am probably older than not just the current MTV demographics, but
their parents too!!!!! And judging by teen mom, maybe evne their
grandparents!!!!!!!

I had no clue who even the last couple who presented the award to
Rebel Wilson were. Not even the faintest. As far as Rebel as the host,
meh. Can't get mad about it as I have seen worse on MTV (Chelsea
Handler, and Russel Brand's first time). I think MTV thought because
she is fat, foreign, and not as mainstream(yet), they can pass her off
as some edge comedienne.

Anyway, I caught the show while channel surfing and then just played
it in the background. It was too bland to even get mad about.

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&view=findpost&p=15662050

I absolutely hated it. I am all about some MTV award shows but this
was horrible. I thought that Rebel Wilson was horrible as a host, the
presenters were all awkward, the acce

I absolutely hated it. I am all about some MTV award shows but this
was horrible. I thought that Rebel Wilson was horrible as a host, the
presenters were all awkward, the acceptance speeches were somewhat
weird and the "performances" were horrible. 2 performances? Well 2.5
if you count that thing at the beginning. Didn't like it at all.

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&view=findpost&p=15662276

Rebel Wilson was astonishingly unfunny. B. Coop looked distractingly
greasy.
Macklemore was enjoyable. I admire his energy. It was nice to see The
Avengers get their deserved awards after the years upon years of
Twilight monotony. That was about it.

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&view=findpost&p=15662669

Will Ferrell is funny for about 2.5 seconds, then he's exhausting. But
who was the girl who ran up when he was up there? I'm sure I sure know
her, but I don't.

I felt like the "awards" show was just a really long, celebrity
speckled advertisement for Vinny whoever 30 minute show.

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&view=findpost&p=15662775

I thought now that Twilight has finally gone away this show might get
a little better, but I think it's too little too late. Everything
about last night was so... lackluster.

I don't understand how the show ran long considering that they cut a
lot of clips and didn't present at least three of the awards. Maybe if
they hadn't had three separate (and completely unnecessary) tribute
awards it wouldn't have been so bad.

No wonder fewer and fewer stars show up to this thing every year. If
it's that painful to watch, I imagine it's even worse to attend.

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&view=findpost&p=15663146

I was wondering why are they doing this in April? Don't they usually
do this in late May or June? Then I realized it's always been a way to
promote the big movies this year, so now they have it a month before
the season starts. They also why they kept the teaser for "Catching
Fire" way until the very end! You don't now how many pissed off Hunger
Game fans on the internet complaining they have to sit through two
hours of this show just to watch it!

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&view=findpost&p=15663622

signandeyeroll, I was just coming here to ask the exact same thing!
This show is always in June. Why is it in April this year?

What sad is I'm old enough to remember this show in its true heyday.
The MTV movie awards used to the be the hottest and best awards show
that attracted A list movie stars. But this was 20 years ago back in
1993-94. It's gotten worse in the past 10 years and now with them
showing it in April, I'm thinking they just really don't give a shit.

The whole point was to have the show during the summer blockbuster
movie season so they could spoof the popular movies that were
currently in theaters. They need to either do an extreme makeover and
make this show relevant again or just put it out of its misery.

I recorded the show but haven't watched it yet. Honestly I'm afraid
to.

http://forums.televisionwithoutpity.com/index.php?showtopic=3218153&view=findpost&p=15664220

Quote
The MTV movie awards used to the be the hottest and best awards show
that attracted A list movie stars. But this was 20 years ago back in
1993-94.

20 years ago they were still a music video channel, now they're just
staged "reality" shows, & they've lost a lot of their cool. They also
have a lot of stupid categories like best scared-as-s**t performance
or best shirtless performance. If you're an actual real movie star,
those categories may not interest you enough to make you show up.

http://www.toonzone.net/forums/entertainment-board/303146-2013-mtv-movie-awards-talkback-spoilers.html

http://officialfan.proboards.com/thread/470907/mtv-movie-awards?page=1

http://officialfan.proboards.com/post/9605366/quote/470907

Maybe I'm the old foggie here, but I remember when MTV Movie Awards
were basically just a cooler more laid back version of the Oscars. Now
it's just this abyssmal dross that offends almost every single one of
your senses. I didn't laugh once, I wasn't wowed once. I felt bad for
half the people and I'm not sure who this mess appeals to.

http://officialfan.proboards.com/post/9605407/quote/470907

That show was really awkward. Will Ferrell winning the "Comedic
Genius" award then giving an incredibly unfunny speech was quite
ironic.

http://officialfan.proboards.com/post/9605535/quote/470907

yesterday at 8:24pm Kidneys4Free said:
That show was really awkward. Will Ferrell winning the "Comedic
Genius" award then giving an incredibly unfunny speech was quite
ironic.


Yeah, that speech was cringeworthy. In fact, cringeworthy might be the
perfect way to describe that whole show.

Just dire.

http://officialfan.proboards.com/post/9605539/quote/470907

Do people really still care about the MTV movie awards (or any of
their other shitty award shows for that matter) in 2013?

http://officialfan.proboards.com/post/9606078/quote/470907

www.uproxx.com/tv/2013/04/aubrey-plaza-got-kicked-out-of-the-mtv-movie-awards-after-kanyeing-will-ferrell/

Ah, MTV. Pretty much paying celebrities to cause headlines so people
will go "Oh, people still watch MTV?!"

http://officialfan.proboards.com/thread/470907/mtv-movie-awards?page=2

http://officialfan.proboards.com/post/9607749/quote/470907

I DVR'd and fast forwarded through some of it. The jokes were awful,
the host was terrible, and it looked like nobody wanted to be there. I
am glad the Avengers won most of the awards I guess, and that there
was no Twilight movie this year to win every award.

Yeah, count me as one of the people who doesn't find Will Ferrell
funny at all.

http://www.deadline.com/2013/04/no-show-jennifer-lawrence-wins-mtv-movie-awards/

http://www.deadline.com/2013/04/no-show-jennifer-lawrence-wins-mtv-movie-awards/comment-page-2/#comments

http://forums.superherohype.com/showthread.php?t=455327&page=4

http://forums.superherohype.com/showthread.php?t=455327&page=1

http://forums.superherohype.com/showthread.php?t=455327&page=2

http://forums.superherohype.com/showthread.php?t=455327&page=3

http://forums.superherohype.com/showthread.php?t=455327&page=5

http://www.filmschoolrejects.com/opinions/why-the-mtv-movie-awards-matter-as-much-as-the-oscars.php

I don’t know the last time I watched the MTV Movie Awards. I think
Howard Stern was there promoting his never-made Fartman movie. No,
that was the 1992 MTV Music Awards. What about when the kids from
Rushmore reenacted scenes from Armageddon, Out of Sight and The Truman
Show? Actually, I might have only seen the parodies and not the actual
show. Whenever it was, it’s been a long time. Because what self-
respecting film lover watches such self-important, self-promoting,
ratings-grabbing b.s.?

Wait, that doesn’t sound all that different than the Oscars, and we
pay lots of attention to those. The only difference is that the MTV
Movie Awards don’t have a history or consistency or the sort of class
that we like to think the Academy Awards do. They’re an easy punching
bag because they seem to pander by catering to more mainstream, high-
grossing, youth-driven entertainment. Also, they’re on MTV, which we
always love to shoot down (can’t we just give up and acknowledge how
ahead of their time they were by ceasing to be “music” television and
having an acronym-based brand that no longer stands for anything… like
every single channel now?). But I decided to glance at the nominees
for tonight’s awards and I realized something: the MTV Movie Awards
celebrate movies far better than the Oscars do.

Perhaps it’s just the shock of not seeing the final Twilight film
nominated for Movie of the Year in spite of the last four winners
being, in succession, each of the other four installments. Breaking
Dawn Part 2 is also not represented in the performance categories nor
even Best Kiss. Its only nomination is for Taylor Lautner‘s abs in
Best Shirtless Performance, an award probably created more to
recognize the phenomenon of Magic Mike. Speaking of which, if last
year’s event gave the finger to the Oscars with its heavy recognition
of Drive rather than just with its usual pop junk alternatives, this
year we see similar spotlight on an Academy snub with three
nominations for Steven Soderbergh’s male stripper movie. And the four
for The Perks of Being a Wallflower, a film I haven’t seen but am
aware is beloved by many of my peers.

Oddly, though, a lot of the movies up for Golden Popcorns this year
are Oscar overlaps. And maybe that says more about the Academy sinking
than the MTV audience maturing, but its still interesting to see
particularly the Male Performance contenders, which include Daniel Day-
Lewis for Lincoln. There’s also Bradley Cooper, who really didn’t
deserve his Oscar nomination for Silver Linings Playbook and both
Jamie Foxx and Channing Tatum, who each should have been recognized by
the Academy. Best Female Performance also features both actresses who
won Oscars this year, Jennifer Lawrence and Anne Hathaway (each of
whom is also nominated for other films in Best Scared-As Shit
Performance and Best Hero, respectively). Regarding the non-kid-
targeted Les Miserables, by the way, isn’t it cool to see MTV
highlight the rise of Eddie Redmayne as a star?

But MTV still has categories like Best Kiss, Best Shirtless
Performance, Best Scared-As-Shit Performance and Best WTF Moment, you
argue. Yes, and isn’t that progressive of them? Not those
specifically, necessarily, but the fact that they’re always changing
and adding and subtracting categories to be both relevant and a
commentary on the state of pop cinema. While we complain yearly about
the Best Song Academy Award, last year’s MTV Movie Awards featured the
(occasionally-given) category for Best Song From a Movie, which could
include soundtrack tunes not written exclusively for the film. This
year they’ve changed it to Best Musical Moment, apparently in order to
let it be as much about the dancing in Magic Mike and Silver Linings
Playbook and the mash-up glory of Pitch Perfect than the songs alone.
That’s what musicals are today, and kudos to the MTV Movie Awards for
getting that.

While the Academy remains rooted in dramas, epics, classical musicals
and serious acting, the MTV Movie Awards make room for other genres
and new kinds of movie moments by finding ways to better acknowledge
horror, comedy, action, sci-fi, romance, bromance, teen films,
superhero movies, etc. And these are not all categories for kids. All
great movie lovers are hard pressed to find a majority of films they
don’t like among the MTV nominees this year. When The Avengers picks
up Movie of the Year, it’ll be the most satisfying win for even picky
cinephiles in nearly a decade, since the Lord of the Rings films won
in succession. But many of us would also be okay with the top prize
going to Ted, The Dark Knight Rises, Django Unchained or Silver
Linings Playbook, all critically acclaimed titles.

Academy Awards are still worth something. They honor craft. They honor
skills. They praise things like longevity, legacy and tradition.
That’s all fine and dandy — very dandy when you consider a lot of the
pageantry. Artists and creators and engineers and scientific
innovators, not to mention the makers of documentaries and shorts, all
deserve that international limelight. Some dislike the MTV Movie
Awards (and even maybe the Golden Globes) because they make light of
their awards to say that honoring onscreen chemistry and villainous
roles is as important as film editing and costume design. But they’re
not diminishing the Oscars by existing and looking at a different side
of cinema. The importance of awards in general is really just in the
eye of the beholder, especially when they be holding a winning statue.
If awards don’t matter, neither ceremony matters, and if they do, they
all do.

Sure, the MTV Movie Awards are more about fleeting enjoyment and fads
and the future. Sometimes they even award films that aren’t out yet,
such as with this year’s Summer’s Biggest Teen Badass honor (a side
category sponsored by “Seventeen” magazine, which has already
announced Kick-Ass 2‘s Chloe Moretz the winner). For better or worse,
that’s the way a lot of movie consumers think and that’s a lot of what
dictates the industry we all follow. And they’re upfront about it. The
Oscars just look stupid when they try to feature Twilight stars and
commemorate popular genres through montage and interpretive dance.
They’re not fooling anyone with having presenters who are out to
promote something coming soon. MTV is much better in its balance of
celebrating movies of the past year as well as the coming summer.

Maybe there are some parts about MTV’s event that are too on the nose
as a movie marketer’s dream (they’re different from most movie blogs
how, now?) and too obvious with their demographic aims — the Best
Latino Actor category is both a blatant attempt at relevance with the
network’s (and the movies’) Latino-heavy audience and an impressive
rare acknowledgment of the talents and interests of that specific
racial group. Considering Hollywood’s continued cluelessness in terms
of casting and catering to Latinos, this award might just be the most
noteworthy of ways the MTV Movie Awards pays tribute to movies while
defying the Hollywood/Academy system.

That category also allows for recognition of Savages, one of my
favorite films of last year (I know how alone I am in that). Another
category gets to shine on the only part of Flight worth praising (its
screenplay Oscar nomination was a joke), another honors Quvenzhané
Wallis more appropriately as a breakthrough rather than a GREAT
ACTRESS and three others recognize the all-around awesomeness of Rebel
Wilson, who also happens to be hosting the ceremony. That’s right,
instead of hiring a host meant to be a weird bridge between the crass-
loving kids and the showtunes-loving Academy, the MTV Movie Awards
continue to stay on top of who is hot, especially comedy-wise, with
general movie-loving moviegoers. She’s got my viewership, as does in
turn MTV, and I can’t imagine a more fun, less stuffy way to celebrate
cinema outside of actually just watching the movies themselves.

If you’ve still not embraced the magic of Magic Mike, Pitch Perfect,
Django Unchained, Zero Dark Thirty, Ted, Beasts of the Southern Wild,
Silver Linings Playbook, Snow White and the Huntsman, Life of Pi,
Moonrise Kingdom, Skyfall, End of Watch and, yes, even Savages, you
should just go watch one or more of these great and almost great
nominees. Otherwise, enjoy the MTV Movie Awards for what they are and
how they do in fact matter.

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