Product Placement!
Laura M. Young
don't think I've seen anything that blatant since everybody in Port Charles
was suddenly hawking V-8 Fusion. I know times are tough, but that's a bit
cheap to build a commercial into the show and then go to ANOTHER commercial
for the same thing during the commercial break!
Radioguy
It is pretty obvious when the writers throw in such lines, as they are
not in keeping with the flow of the script. They don't do it skillfully
at all :(
S.J.
I thought that was blatant and odd too. I was wondering if the movie
production company is related to ABC but could not find it.
Alane
ad for "Nine" within the storyline. The show's teens were watching a
trailer for the
movie and saying how much they want to see it. And one of them is so
excited,
he doesn't even want to make out during the movie, because he doesn't
want to
miss anything!
Alane
JanieP
"Laura M. Young" <bridgep...@cox.net> wrote in message
news:C74E8490.195D7%bridgep...@cox.net...
Perhaps too many of us are FF through the commercials, so we have to accept
more product placement within the show itself. This may be another way to
keep GH from being cancelled or to afford highly paid actors.
Radioguy
Product placement is BIG business. Fees can be quite lucrative depending
on the degree of focus. CSI Miami driving Hummers as police cars is
pretty out there in today's economy. Terrible gas mileage and worst
choice for a police chase.
Trivia,
Steven Spielberg originally approached Mars with the idea of product
placement of M&M's in his 1982 movie, E.T. the Extra-Terrestrial, Mars
declined the offer. Spielberg later approached the Hershey Chocolate
Company, who turned down the idea of using their flagship product
Hershey's Kisses but chose to use Reese's Pieces instead. Immediately
after the movie was released, sales of Reese's Pieces increased by 65%.
Hershey's took a large risk in licensing the product, as Universal
Studios refused to allow Hershey's to see the script; all it was allowed
to know was a basic plot synopsis and that the alien was a friendly
creature. Hershey's was given permission to utilize images during a time
window of about six to eight weeks during the film's release date. In
return for a relatively small sum of approximately $1 million USD,
Hershey's reaped well over $15 million dollars in free advertising for
the then languishing product
Being in the right place at the right time sure pays off in the media.
With Hollywood's perverted sense of quality films, wonder how long it
will take them to develop "Tiger Forrest plays 18 holes" Yep, the
media, selling their soul for a $1 daily.
Alane
They went for the trifecta. Two characters on All My Children discussed the
movie on Thursday.
Alane