AND NOW, CSAW'S BLUE RIBBON CAMPAIGN!
>
>For weeks, CSAW's various committees have been hard at work preparing
for
>our most ambitious project to date! Beginning this week, the Blue
Ribbon
>Campaign will be the centerpiece of several promotions we have planned
>leading to the Daytime Emmy Awards and culminating in a grand reunion
on
>June 25th in New York City.
>
>THE BLUE RIBBON CAMPAIGN OVERVIEW:
>
>Since Mark Pinter was fired at the beginning of 1999, the Blue Ribbon
has
>become the symbol of choice for Another World fans. The Blue Ribbon
takes
>on an additional meaning this season as CSAW delivers Blue Ribbons to
>several recipients to remind them not only of AW but the remaining P&G
>daytime dramas. In addition, The Blue Ribbon will be a symbol for the
DIVAS
>2000 Campaign where we will be lobbying the folks at the Emmys and
several
>daytime Divas. What are we lobbying for? We are asking for their
support
>in awarding Victoria Wyndham the lifetime Achievement Award for her
years
on
>daytime television!
>
>Beginning this week, we will have a weekly theme for the Blue Ribbon
>Campaign. We are asking CSAW members and daytime drama fans to join in
this
>celebration. We especially look to our fellow P&G soap fans of ATWT
and
GL.
>
>Week of April 3rd:
>
>Letters and cards to NBC, P&G, and CBS reminding them that April 12th
is
the
>first anniversary of the announcement of the cancellation of AW.
>
>Here is a sample note that you could send:
>
>Dear ______________________,
>
>I just wanted to remind you that April 12, 2000 marks the first
anniversary
>of NBC's announcement that Another World was being canceled.
>
>Enclosed please find a blue ribbon that symbolizes how I feel about the
loss
>of AW! Perhaps AW can never be brought back intact, but that does not
mean
>a spin-off with many of the characters we have grown to love could not
be
>conceived.
>
>Sincerely,
>
>__________________________
>
>Following is our mailing list of recipients for the first wave of Blue
>Ribbons:
>
>NBC EXECUTIVES:
>
>Susan Lee
>Senior Vice-President - Daytime Programming
>NBC-TV
>3000 West Alameda
>Burbank, CA 91523
>
>Garth Ancier
>President
>NBC Entertainment
>3000 West Alameda Ave
>Burbank, CA 91523
>
>Robert C. Wright, President and CEO
>NBC Television
>30 Rockefeller Plaza
>New York, NY 10112
>
>Scott Sassa, President
>NBC West Coast
>3000 West Alameda Ave
>Burbank, CA 91523
>
>PROCTER & GAMBLE EXECUTIVES:
>
>Durk I. Jager
>President & Chief Executive
>Procter and Gamble
>1 Procter and Gamble Plaza
>Cincinnati, OH 45202
>
>Robert Wehling
>Senior Vice President
>Procter and Gamble
>1 Procter and Gamble Plaza
>Cincinnati, OH 45202
>
>P & G PRODUCTIONS EXECUTIVES:
>
>Christopher Goutman, Executive Producer
>As The World Turns
>524 West 57th Street, Fifth Floor
>New York, NY 10019
>
>
>Mary Alice Dwyer-Dobbin
>Executive In charge of Production
>c/o DMB&B
>79 Madison Avenue, 5th floor
>New York, New York 10016
>
>CBS/VIACOM EXECUTIVES:
>
>Leslie Moonves, President
>CBS Televison
>7800 Beverly Blvd.
>Los Angeles, CA 90036
>
>Sumner M. Redstone
>Chairman of the Board & CEO
>VIACOM
>1515 Broadway
>New York, NY 10036
>
>
>Week of April 10th:
>
>Letters and cards to Emmy (NATAS) and the Soap Divas about the Lifetime
>Achievement Award for Victoria Wyndham!
>
>Here is a sample letter:
>
>Dear Academy Members,
>
>I am a long time fan of Another World. Enclosed please find a blue
ribbon
>that symbolizes how I feel about the loss of Another World and to
convey
my
>deepest hope that the Academy will consider awarding Victoria Wyndham
for
>Lifetime Achievement in Daytime Drama.
>
>As you may know, Ms. Wyndham was a member of the AW cast for 25 years
and
is
>beloved by all AW fans. Ms. Wyndham was a nominee for Outstanding
Actress
in
>a Daytime Drama Series in 1978 and 1979. NATAS has always recognized
the
>achievements of "trail blazers" in the Daytime Drama genre. I hope
that it
>will do so this year as well.
>
>Thank you.
>
>Sincerely,
>
>__________________________
>
>
>Address for Emmy is:
>
>National Academy of Television Arts & Sciences
>111 West 57th Street Suite 1050
>New York, NY 10019
>
>Later this week, we will distribute an extensive list of addresses for
Soap
>Opera Divas!
>
>
>Week of April 17th:
>
>During Week Three of the campaign, we will focus our energies on the
>remaining P&G soaps, ATWT and GL. It is important that we show P&G
that
we
>are willing to extend an "olive branch" of sorts to them. Another
World
was
>part of the P&G family for 35 years. Based on that relationship, we
want
to
>show P&G executives that we are willing to support ATWT and GL for many
>reasons! The biggest reason we should support these shows is due to
the
>fact that many AW characters could be integrated into these shows very
>easily and we want to keep that possibility alive. The second reason,
which
>may be just as important, is that we want to insure that fans of these
two
>shows never have to face what AW fans dealt with at the cancellation
last
>year.
>
>Dear _____________________,
>
>Enclosed please find a Blue Ribbon that symbolizes my sentiments about
the
>cancellation of Another World last year. Thank you for allowing
Another
>World fans to have a glimpse into the lives of a few of the characters
from
>Bay City through As The World Turns.
>
>Hopefully, you will consider integrating more characters from Another
World
>onto As The World Turns and Guiding Light. Perhaps then, people will
come
>to know what I have always known --- that the people of Bay City are
>certainly the most entertaining characters in the daytime drama
genre! As
>time goes by we could even see a "spin-off" of these characters into a
new
>version of AW if they are accepted.
>
>Again, thank you for your time and your ongoing commitment to daytime
drama!
>
>Sincerely,
>
>__________________________
>
>
>The recipients of these letters will be:
>
>Christopher Goutman, Executive Producer
>As The World Turns
>524 West 57th Street, Fifth Floor
>New York, NY 10019
>
>Mary Alice Dwyer-Dobbin
>Executive In charge of Production
>c/o DMB&B
>79 Madison Avenue, 5th floor
>New York, New York 10016
>
>Leslie Moonves, President
>CBS Televison
>7800 Beverly Blvd.
>Los Angeles, CA 90036
>
>
>Week of April 24th
>
>This week marks the sale of the May 4th issue of Soap Opera Digest
which
>will have the article concerning soap fan campaigns and CSAW. We
STRONGLY
>urge everyone to make a special effort to purchase this issue of SOD.
>During this fourth week of the Blue Ribbon Campaign, we would like
ribbons
>mailed to SOD and SOW.
>
>Here are a couple of sample letters:
>
>Sample Letter to SOD:
>
>Ms. Lynn Leahey, Editor in Chief
>Soap Opera Digest
>261 Madison Ave, 10th floor
>NY, NY 10016
>
>Dear Ms. Leahey,
>
>Enclosed please find a Blue Ribbon and the UPC Code from this week's
issue
>of SOD. As an Another World supporter, I want to thank you for
preserving
>AW's rich history in your magazine. I also want to take this time to
thank
>you for finally recognizing the efforts of CSAW (The Committee to Save
>Another World).
>
>Though I know that AW will never return as it once was, we can only
hope
>that by promoting its rich history, television network executives will
come
>to tap into the resources of AW and bring back more characters by
>integrating them onto As The World Turns and Guiding Light. Perhaps by
>doing so, a "new and improved" version of Another World can be created.
>
>Though it may seem that there were times when CSAW and SOD were at
odds,
the
>fact of the matter is we are all in agreement when it comes to the
state
of
>daytime drama today. Again, thank you for your commitment to
preserving
the
>history of this wonderful soap!
>
>Sincerely,
>
>_____________________________
>
>
>
>Sample Letter to SOW:
>
>Mimi Torchin, Editor-In-Chief
>Soap Opera Weekly
>41 W 25th Street
>New York NY 10010
>
>Dear Ms. Torchin,
>
>As you know, we are approaching the one year anniversary of the "last"
>airing of Another World. I am a long time fan of the show and a member
of
>CSAW (The Committee to Save Another World). I continue to hope that
there
>will be a way to salvage characters and the rich history of the show by
>integrating some of these facets of AW history into ATWT and GL.
>
>In the last year, you have been very vocal about the state of affairs
in
>daytime television. I hope you will continue to be an advocate of
returning
>daytime to the "basics". And, in that regard, I hope you will take
into
>consideration the millions of fans of AW that continue to preserve the
>spirit of AW.
>
>Enclosed you will find a Blue Ribbon that has become the symbol of
Another
>World fans in the United States and Canada. It is our hope that SOW
will
>remember AW by supporting this Blue Ribbon campaign.
>
>Sincerely,
>
>________________________
>
>
>
>Well, that covers the events for every week in April. The details of
May's
>Blue Ribbon campaign will be released in a few days. In the meantime,
stay
>tuned as we continue to bring you information. This Blue Ribbon
Campaign
is
>a very ambitious project and we are looking for everyone's support!
>
>Also coming: the website will be updated to highlight the Blue Ribbon
>Campaign. Greeting Cards have been developed as well and will be
posted to
>the website in the next few days. Stay tuned for details.
>
>-------------------------------------------------------------------
>
>REMINDER!
>
>CENTRAL PARK BENCH CAMPAIGN.
>
>The "Another World Bench Fund" has asked us to pass this one to you:
>
>Hello fellow AW fans!
>
>As some of you may know, a fan tribute for AW has been in the works to
honor
>this terrific show. We have designated a bench in Central Park that,
if we
>raise enough money, a plaque will be placed on it dedicating it to the
cast
>and crew of Another World. With the support of a dedicated AW fan, we
have
>created a special, one-of-a-kind retrospective video of Mac and Rachel
Cory
>with all proceeds going to the bench fund.
>
>Starting in 1979, this tape focuses on the "Harry Must Die" story arc
that
>included Janice Frame and Mitch Blake's arrival in Bay City. But, the
tape
>contains 50 scenes, encompassing many major story lines, including the
>introduction of Carl Hutchins in 1983, Mitch's return in 1986, Amanda's
>pregnancy and Evan Bate's introduction to Cory Publishing. The tape
includes
>many Christmas scenes and ends with Douglass Watson's last scene on the
>show, including scenes from the Memorial show.
>
>Much of this material is available on Eddie Drueding's Web site, and we
>encourage you to visit and support his site.
>
http://www.igs.net/~awhp/awhp.html The tape we are offering to you is a
very
>different, unique compilation of longer scenes containing many
selections
>that are not on Eddie's "Best of MacRac." You can get this AW
collectible
>when you make a $30 donation to the Another World Bench Fund. This
excellent
>quality tape has 2.5 hours (SP) of some classic AW moments. It makes a
great
>gift for any AW fan or heck, treat yourself! To receive your gift,
please
>send your check or money order (made payable to the Central Park
Conservancy
>Bench Fund) to: Another World Bench Fund PMB 401 755 Washington Avenue
>Brooklyn, NY 11238-4504 Support a good cause, get a great gift
Questions?
>E-mail
giftma...@yahoo.com>
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