COHN: Landing Super Bowl latest in Jed York's string of successes
Family struggled with 49ers early, but have restored organization to
prominence
By LOWELL COHN
THE PRESS DEMOCRAT
Published: Tuesday, May 21, 2013 at 3:00 a.m.
Last Modified: Tuesday, May 21, 2013 at 11:12 p.m.
All praise to Jed York and his father John for bringing the Super Bowl
to the Bay Area. The 49ers will host the 2016 version in their
soon-to-be-completed, state-of-the-art football palace due east of
Great America in Santa Clara.
If you're counting, it will be Super Bowl �L.� That's the number 50 in
Roman numerals. And it will be known as the San Francisco Super Bowl �
just as the Niners still will be the San Francisco 49ers even though
Santa Clara is vastly different from San Francisco. Or maybe it will
be called the Bay Area Super Bowl. But it will be Santa Clara's. So,
yes, all credit to Santa Clara.
There hasn't been a Super Bowl in the Bay Area since 1985 when Bill
Walsh's 49ers ran Dan Marino and the Miami Dolphins out of Stanford
Stadium 38-16. Which means getting this game � this super game � is a
victory, a validation in many ways.
It validates the Yorks. It redeems them. That's the main point.
When John York took over from his brother-in-law Eddie DeBartolo, the
team floundered. You can't really blame John York. He's a doctor, and
his expertise as a doctor was not in footballology or quarterbacks or
the safety blitz. So, he struggled and the team struggled and then,
funny thing, he receded from the day-to-day running of the 49ers'
organization. At least he seemed to.
His son took over. Jed. He wasn't a ball of fire at first, either, not
in the way he hired coaches. But he came around, brilliantly hiring
Jim Harbaugh who made the 49ers matter, finally.
Jed's next big enterprise was the stadium � as in getting one.
Candlestick Park is not fit for football consumption and Jed swung a
deal with Santa Clara, worked hard at the swinging, convinced a lot of
people, raised a lot of dough.
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