Forbes: UT most valuable college team
Fred Goodwin, CMA
College Football's Most Valuable Teams
Peter J. Schwartz, 12.22.09, 07:00 PM EST
Texas tops our list of gridiron gangs for the first time.
<http://www.forbes.com/2009/12/22/most-vaulable-college-football-teams-
business-sports-college-football.html>
The University of Texas Longhorns won't play for the national
championship until Jan. 7, but when it comes to team value, they're
already college football's runaway winners.
That's because the Texas Athletic Department has built a brand that
would make most National Football League team owners blush. Of the $82
million generated by the team last season, $30 million came from
donations by alumni and fans to get in line for season tickets.
Another $33 million came from ticket sales to seven home games at the
newly expanded Darrell K. Royal-Texas Memorial Stadium, which now fits
101,000 fans. Sponsorship agreements with Coca-Cola and PepsiCo's
Gatorade fed the team another $842,000. Nike paid $1 million to adorn
Longhorns jerseys with its swoosh logo.
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