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2012 COLLEGE FOOTBALL TV RATINGS ARE IN; ARE FANS TUNING OUT?

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TMC

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Dec 26, 2012, 1:33:28 AM12/26/12
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http://www.awfulannouncing.com/2012-articles/december/college-football-tv-ratings-are-in-are-fans-tuning-out.html

Written by Allen Kenney on Dec 23, 2012 15:52.

Ed Note: This article appears courtesy our friends at Crystal Ball
Run.
http://bloguin.com/crystalballrun/

http://www.sportsbusinessdaily.com/Daily/Issues/2012/12/21/Media/CFB-viewership.aspx

Austin Karp of Sports Business Daily has the television ratings for
college football's 2012 regular season, and it’s tough to know what to
make of them.

Aside from NBC, the home network for an undefeated Notre Dame team,
the networks all saw declines in ratings this year. They ranged from
ESPN losing roughly 4 percent of its audience from a year ago to NBC
Sports Network hemorrhaging more than 70 percent of its viewers after
ending its relationship with the Pac-12.

Although the headline is jarring, my initial reaction was that it
should come as no surprise that ratings would come down. The usual
suspects such as ESPN and ABC are now competing with CBS Sports
Network, Big Ten Network, Pac-12 Network and FOX College Sports
regional channels. (Note that those stations are not rated.)
Furthermore, viewers can access content via online channels -- their
PCs, laptops, smartphones and tablets with streaming capabilities. I
don't know how the Nielsen Ratings account for that, let alone how
popular they are with users yet, but it probably has at least some
effect.

Remysun

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Dec 26, 2012, 12:49:31 PM12/26/12
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On Dec 26, 1:33 am, TMC <tmc1...@gmail.com> wrote:
> http://www.awfulannouncing.com/2012-articles/december/college-footbal...
>
> Written by Allen Kenney on Dec 23, 2012 15:52.
>
> Ed Note: This article appears courtesy our friends at Crystal Ball
> Run.http://bloguin.com/crystalballrun/
>
> http://www.sportsbusinessdaily.com/Daily/Issues/2012/12/21/Media/CFB-...
>
> Austin Karp of Sports Business Daily has the television ratings for
> college football's 2012 regular season, and it’s tough to know what to
> make of them.
>
> Aside from NBC, the home network for an undefeated Notre Dame team,
> the networks all saw declines in ratings this year. They ranged from
> ESPN losing roughly 4 percent of its audience from a year ago to NBC
> Sports Network hemorrhaging more than 70 percent of its viewers after
> ending its relationship with the Pac-12.
>
> Although the headline is jarring, my initial reaction was that it
> should come as no surprise that ratings would come down. The usual
> suspects such as ESPN and ABC are now competing with CBS Sports
> Network, Big Ten Network, Pac-12 Network and FOX College Sports
> regional channels. (Note that those stations are not rated.)
> Furthermore, viewers can access content via online channels -- their
> PCs, laptops, smartphones and tablets with streaming capabilities. I
> don't know how the Nielsen Ratings account for that, let alone how
> popular they are with users yet, but it probably has at least some
> effect.

Access is a huge part of the problem. Following Michigan, nobody can
ever figure out whether the game is gonna be on BTN, ABC, or ESPN 1,
2, 3, or U. Throw in NBC for the Notre Dame home game. This is Seamus
freaking ridiculous, with loyal fanbases that watch a lot more and
spend much more than whatever shitty SF only he cares about and can
watch anytime. Needless to say, this is the least amount of Michigan
football I've ever watched in years.

xyzz-Irish!

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Dec 26, 2012, 2:14:39 PM12/26/12
to
> Written by Allen Kenney on Dec 23, 2012 15:52.
>
> Ed Note: This article appears courtesy our friends at Crystal Ball
> Run.http://bloguin.com/crystalballrun/
>
> http://www.sportsbusinessdaily.com/Daily/Issues/2012/12/21/Media/CFB-...
>
> Austin Karp of Sports Business Daily has the television ratings for
> college football's 2012 regular season, and it’s tough to know what to
> make of them.
>
> Aside from NBC, the home network for an undefeated Notre Dame team,
> the networks all saw declines in ratings this year. They ranged from
> ESPN losing roughly 4 percent of its audience from a year ago to NBC
> Sports Network hemorrhaging more than 70 percent of its viewers after
> ending its relationship with the Pac-12.
>
> Although the headline is jarring, my initial reaction was that it
> should come as no surprise that ratings would come down. The usual
> suspects such as ESPN and ABC are now competing with CBS Sports
> Network, Big Ten Network, Pac-12 Network and FOX College Sports
> regional channels. (Note that those stations are not rated.)
> Furthermore, viewers can access content via online channels -- their
> PCs, laptops, smartphones and tablets with streaming capabilities. I
> don't know how the Nielsen Ratings account for that, let alone how
> popular they are with users yet, but it probably has at least some
> effect.

Tells me what I already knew, that the sports rights fees bubble is
due to pop and when it does those outlandish B1G revenue projections
will turn out to be as real as the value of a McMansion bought with a
no-doc option-arm liars loan. .

Peter Lawrence

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Dec 28, 2012, 7:20:08 PM12/28/12
to
On 12/26/12 9:49 AM, Remysun wrote:
>
> Access is a huge part of the problem. Following Michigan, nobody can
> ever figure out whether the game is gonna be on BTN, ABC, or ESPN 1,
> 2, 3, or U. Throw in NBC for the Notre Dame home game. This is Seamus
> freaking ridiculous, with loyal fanbases that watch a lot more and
> spend much more than whatever shitty SF only he cares about and can
> watch anytime. Needless to say, this is the least amount of Michigan
> football I've ever watched in years.


Do you own a digital video recorder (DVR) like a TiVo?

If so, then following your favorite sports team is super easy, since any
good DVR will have a decent search function that would allow you to search
for anytime your team (in this case, Michigan) is being shown anywhere on
the channels your receive via cable, satellite, or over the air. And you
could set your DVR to record the games automatically.


- Peter


jerry

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Dec 31, 2012, 1:26:39 PM12/31/12
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On Wed, 26 Dec 2012 11:14:39 -0800, xyzz-Irish! wrote:


>
> Tells me what I already knew, that the sports rights fees bubble is due
> to pop and when it does those outlandish B1G revenue projections will
> turn out to be as real as the value of a McMansion bought with a no-doc
> option-arm liars loan. .

I agree that ESPN is killing football, both NFL and NCAA. Just like
they've already killed NASCAR. (The NASCAR owners don't know it yet
because they are still getting fat checks from ESPN, but wait until those
checks dry up due to declining fan base.) The key word here is
"exclusivity" with the emphasis on the the root word "exclude". Excluding
fans by charging for viewing is a certain prescription to obsolescence.
I don't have cable and I don't intend to get it. I can find something
else to spend $1200 to $1600 per year on when I can watch most TV for
free with an antenna.
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