http://www.forbes.com/teams/st-louis-cardinals
Team Value [1]: $716 M
At a Glance
Owner: William DeWitt Jr
Championships: 11
Price Paid: $150 M
Year Purchased: 1996
Revenue [2] : $239 M
Operating Income [3] : $19.9 M
Debt/Value [4] : 38%
Player Expenses [5] : $134 M
Gate Receipts [6] : $108 M
Wins-to-player cost ratio [7] : 102
Revenue per Fan [8] : $70
Metro Area Population: 2.8 M
Valuation Breakdown:
Sport [9]: $151 M
Market [10]: $291 M
Stadium [11]: $182 M
Brand [12]: $ 96 M
Profile
The Cardinals finally broke ground in February on Ballpark Village, the real
estate next to Busch Stadium that was supposed to see six blocks developed
for commercial use, but has been greatly scaled back after several years of
delays. The Village's $100 million first phase is slated to include two
buildings and a canopied space, with a total of 100,000 square feet of
stores, restaurants and entertainment outlets, and be open for business by
Spring of 2014. The Cardinals, who own their privately-financed stadium, are
paying for the development of the Village.
Value Change
1-yr. Change +21%
Annualized Change [13] +10%
Revenue and operating income are for 2012 season and net of revenue sharing
and stadium debt service.
[1] Value of team based on current stadium deal (unless new stadium is
pending) without deduction for debt (other than stadium debt).
[2] Net of stadium revenues used for debt payments.
[3] Earnings before interest, taxes, depreciation and amortization.
[4] Includes stadium debts.
[5] Includes benefits and bonuses.
[6] Includes club seats.
[7] Compares the number of wins per player payroll relative to the rest of
the MLB. Playoff wins count twice as much as regular season wins. A score of
120 means that the team achieved 20% more victories per dollar of payroll
compared with the league average during the 2011-12 season.
[8] Local revenues divided by metro population with populations in two-team
markets divided in half.
[9] Portion of franchise's value attributable to revenue shared among all
teams.
[10] Portion of franchise's value attributable to its city and market size.
[11] Portion of franchise's value attributable to its stadium.
[12] Portion of franchise's value attributable to its brand.
[13] Current team value compared with latest transaction price.
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http://www.forbes.com/sites/mikeozanian/2013/03/27/baseball-team-valuations-2013-yankees-on-top-at-2-3-billion
MLB Team Valuations list:
http://www.forbes.com/mlb-valuations/list
http://www.forbes.com/pictures/eddk45fghje/10-st-louis-cardinals
"MLB Team Values 2013"
10. St. Louis Cardinals
1. Current Value: $716 mil.
2. Revenue 2012: $239 mil.
3. Operating Income 2012: $19.9 mil.
The Cardinals play in the best single-team baseball market in the country
and are among the league's leaders in television ratings and attendance
every season.