gets most of the search engine's focus. This article will summarize
several important points one should remember when constructing a
homepage.
The 'ultimate' goal of a website is to sell - service, product,
incoming contact, a specific reaction - and a homepage must summarize
effectively what the site has to offer. In layman's terms, to
(positively) 'capture' the user. A person, who wasn't able to find
what he was looking for right away, will just skip to the next
website, considering the options the web can provide.