#Nike stands by Tiger
5295 Dead, 428 since 1/20/09
Nike stands by sponsorship of Tiger Woods despite 'indiscretions'
Chairman of sportswear company gives unequivocal backing and describes
golfer's troubles as 'a minor blip'
[Except for the usual tasteless jokes, I've been blowing off the whole
Tiger thing on the grounds of "who gives a fuck?" But this story was
different enough--a major multinational corporation behaving decently--
that it was worth passing on.]
His marriage may be in deep trouble but Tiger Woods's main sponsor – Nike
– is standing by its man.
Phil Knight, the chairman and co-founder of the sportswear company, has
given his unequivocal backing to Woods at a time when other sponsors are
distancing themselves from the world's top golfer. Knight said: "When his
career is over, you'll look back on these indiscretions as a minor blip."
Speaking to the Sports Business Journal, Knight brushed off the scandal
engulfing Woods as "part of the game" of sponsorship deals.
Woods has announced he is taking an "indefinite" break from golf after
admitting infidelity. The admission prompted the financial services
company Accenture to sever links with Woods. Proctor & Gamble and
Gillette have said they would limit the use of Woods in its marketing
But Nike will continue to sponsor him. It has too much to lose to do
otherwise. Nike has invested heavily in Woods and built its entire range
of golf sportswear and equipment around him. It signed him up in 1996
when Woods turned professional in a deal worth $40m (£25m) a year. Before
then, it had not entered the golf market.
Despite the public backing, in private Knight and the other Nike
executives must be nervous about Woods's future in the game. The
company's association with Woods, like that with other sporting greats,
has fuelled Nike's expansion.
It has built a brand with the slogan Just Do It, by associating with
controversial sportsmen, from whom more conservative sponsors have shied
away. Other Nike stars have included John McEnroe, Ronaldo and Michael
Jordan.
In his interview, Knight said of Woods: "I think he's been really great".
Woods continues to feature prominently on Nike's website. "Being the best
takes dedication, patience and insight. For Tiger Woods, these are the
pillars of his approach," it says.
The Swiss watchmaker Tag Heuer said it would also continue to sponsor
Woods, saying the company did not care about the golfer's private life.
Company spokeswoman Mariam Sylla said the sponsorship was unchanged
because Woods remained the world's best golfer.
"He's the best in his domain. We respect his performance in the sport,"
she said, adding that Woods's personal life was "not our business."
Tag Heuer has been sponsoring Woods since 2002. Before the current
scandal it was estimated that Woods earned around $100m a year in
endorsements.
--
Slavery: The belief that people can be property
Corporatism: The belief that property can be people.
*us*
5295 Dead, 428 since 1/20/09
> Hell, Nike stood by Harding when she had a competitor whacked in the
> knee.
Until she was found guilty. Tiger hasn't committed any crimes.
smutt butt
wrote:
>
> - Show quoted text -
The only thing Tiger did wrong was commiting to one person.
God only knows what STD's I would end up with if I was worth a
billion......if the cocaine and Cristal did not get me first.
edi...@netpath.net
wrote:
> On Tue, 15 Dec 2009 09:10:32 -0500, * US * wrote:
> > Hell, Nike stood by Harding when she had a competitor whacked in the
> > knee.
>
> Until she was found guilty. Tiger hasn't committed any crimes.
Get fucking real. He's alienated the half of Americans who are women
- so what good is he as an endorsement figure? Especially during a
depression - when no sale can afford to be lost.
http://www.Internet-Gun-Show.com - your source for hard-to-find stuff!
5295 Dead, 428 since 1/20/09
> On Dec 15, 9:16 am, "5295 Dead, 428 since 1/20/09" <d...@dead.com>
> wrote:
>> On Tue, 15 Dec 2009 09:10:32 -0500, * US * wrote:
>> > Hell, Nike stood by Harding when she had a competitor whacked in the
>> > knee.
>>
>> Until she was found guilty. Tiger hasn't committed any crimes.
>
> Get fucking real. He's alienated the half of Americans who are women -
> so what good is he as an endorsement figure? Especially during a
> depression - when no sale can afford to be lost.
Look at the endorsements. See much of a women's market there?
And he may have alienated some women, but by no means all. Money and
sexual prowess make for a formidable combination.
*us*
>On Tue, 15 Dec 2009 09:10:32 -0500, * US * wrote:
>
>> Hell, Nike stood by Harding when she had a competitor whacked in the
>> knee.
>Until she was found guilty.
Did they take the money back, then?
>Tiger hasn't committed any crimes.
True.
>> On Mon, 14 Dec 2009 20:05:17 -0600, "5295 Dead, 428 since 1/20/09"
>> <de...@dead.com> wrote:
>>
>>>http://www.guardian.co.uk/sport/2009/dec/14/nike-sponsorship-tiger-woods
>>>
>>>
>>>Nike stands by sponsorship of Tiger Woods despite 'indiscretions'
>>>
>>>Chairman of sportswear company gives unequivocal backing and describes
>>>golfer's troubles as 'a minor blip'
>>>
>>>[Except for the usual tasteless jokes, I've been blowing off the whole
>>>Tiger thing on the grounds of "who gives a fuck?" But this story was
>>>different enough--a major multinational corporation behaving decently--
>>>that it was worth passing on.]
>>>
>>>His marriage may be in deep trouble but Tiger Woods's main sponsor ?
>>>Nike ? is standing by its man.