REPOST: Survey Results for The Profit

[Kng Peter]

As some of you on the newsgroup have been very helpful with "The Profit" I
thought you might be interested in our initial audience survey results for the
film.

First of all, the survey itself is borrowed from my experience at Universal
Studios. It asks the guests for comments on the film, obtains demographic
information, and then asks for an audience rating on the following scale:

How would you rate the film?
6 Excellent
5 Very Good
4 Good
3 Fair
2 Below Average
1 Poor

It then asks (the most important question): Would you recommend the film to
someone else? (Back in my Universal days, this was the only question that
really mattered to management because it spoke to the marketability of the
film.)

We elected not to survey on Friday (opening night), because we did not feel
that this audience would be representative, but would rather be skewed toward
people who had anxiously awaited the opening, and might be biased in it's
favor.

Our first survey was done on Saturday. The audience was 60% female, 40% male
(possibly because the Tampa Bay Bucs were on TV last night, so the men watched
football.) Initial results are as follows:

Average rating 4.67 on the above scale, which rates the film as being in the
very good to good range.

On the question, "Would you recommend the film to someone else?" the results
are as follows:

Yes 87% No 10% Not responsive 3%

Now, it so happens, that this "recommend" factor is close to that of "ET: The
Extraterrestrial," which was the highest grossing film we had at Universal
during my tenure. Obviously, we don't have the marketing budget of "E.T." and
the results are not yet statistically valid, but this is a very encouraging
start.

Thanks to all those who have helped us. For those, who for whatever misguided
reasons, have tried to harm the film, I will say the same thing I said to the
critic at the St. Pete Times, "You can have any opinion you want. But this is
a unique film. Discouraging someone from seeing this film could cost them
their life."

I'll keep you posted.

Sincerely,

Peter N. Alexander
Director
The Profit

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