Are they desperate about the losing listeners found out by
        the new PPMeters?

        New sched on Monday in mid-season is very unusual.

        Maybe they should just recreate CBC Stereo of the 1970s
        as alternative radio.

CBC Radio 2 makes schedule switches

Last Updated: Thursday, November 5, 2009 | 4:38 PM ET
   http://www.cbc.ca/arts/music/story/2009/11/05/cbc-radio-tom-allen.html
[57]CBC News

   CBC announced a few changes to its daytime slate Thursday, including
   moving popular host Tom Allen strictly to the afternoon.

   Allen will be focusing all his attention on Shift, the afternoon
   program that he has been hosting along with Radio 2 Morning.

   Shift, which plays a range of classical music to more contemporary
   genres, will also be expanded by an hour: from 1:00 p.m. to 3:30 p.m.

   Allen's previous credits include hosting Radio 2's former a.m. show
   Music and Company for 10 years, as well as hosting CBC Radio One's
   Fresh Air.

   The expansion of Shift means that classical music show Tempo, hosted
   by working mezzo-soprano Julie Nesrallah, will now air 9 a.m. to 1
   p.m.

   Bob Mackowycz, a familiar voice who has regularly filled in for Allen,
   will serve as the new host of Radio 2 Morning.

..."Numbers for non-commercial CBC Radio also reflect the new reality: while
largely local Radio One boasts 9.6 per cent of overall hours tuned, the more
musically eclectic national Radio 2 doesn’t look further ahead of where it was
as predominantly classical, under the diary system — hovering around a 1 share
among under-55s. Turns out they’re not above the old game of specialty shows
to get clock radios aligned for Monday morning: George Stroumboulopoulous
starts up his weekly four-hour CBC Radio 2 takeover this Sunday at 8 p.m. [And
now: Radio 2 announce they are re-shuffling the schedule with a new morning
host pending.]"
http://www.mondoville.
com/2009/11/new-radio-ratings-system-proves-popular-music-is-still-popular/

        See comparison of Diary vs PPM readings for the Toronto radio market

http://hennessyandbray.com/content/bbm-2009s3-versus-ppm-overview