Terry O'Reilly and The Age of Persuasion book and new season
Dan Say
New season starts on 04 January 2010 according to the line
in the title box at
http://www.cbc.ca/ageofpersuasion/index.html?copy-faq
I'm presuming that he is taking over the WhiteCoatBlackHeart spot
for the new year.
2 -------
Book arrives 27 October 2009.
I'd expect excerpts all around, interviews, clips and the CBC giving
coverage.
---- from http://www.randomhouse.ca/catalog/display.pperl?isbn=9780307397317
The Age of Persuasion
How Marketing Ate Our Culture
Written by Terry O'Reilly and Mike Tennant
Category: Business & Economics - Advertising & Promotion; Business & Economics
- Industries - Media & Communications Industries; Current Affairs - Mass Media
Format: Hardcover, 352 pages
Publisher: Knopf Canada
ISBN: 978-0-307-39731-7 (0-307-39731-9)
Pub Date: October 27, 2009
Price: $34.95
(Available October 27, 2009)
Buy from Local Store or Online Store.
Also available as an eBook.
Cover picture GIF on site above of
http://www.randomhouse.ca/images/dyn/cover/?source=9780307397317&width=95
In monochrome Showing small central cow above line "Remember when cows were a
brand and you wore sneakers"
Title at bottom with the word "ate" in a red legal seal highlight.
+++++++
About this Book
---------------------------------------------------------------------
The ad men behind CBC Radio�s The Age of Persuasion combine lively social
history and years of industry experience to show how the art of persuasion
shapes our culture.
Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a
hugely entertaining � and eye-opening � insider�s look at the ever-expanding
world of marketing.
The Age of Persuasion is for those who say �advertising doesn�t work on me� as
well as those who want to understand how this industry has become inseparable
from modern culture. Using their popular CBC Radio series as a starting point,
Terry O�Reilly and Mike Tennant tell the fascinating story of how modern
marketing came of age � from the early players to the Mad Men of the 1960s and
beyond. With insider anecdotes and examples drawn from pop culture, they also
probe deeply into the day-to-day workings and ethics of a business that is
rapidly evolving in the age of Facebook and YouTube.
Table of Contents
----------------------------------------------------------------------
I, ME, WE
WHAT HATH GOD WROUGHT
1 CLUTTER
2 BREAKING THE CONTRACT
3 THE RISE AND FALL AND RISE OF BRANDED
ENTERTAINMENT
4 PERSUADING YOOTS
5 THE YOUTUBE REVOLUTION
6 GUERRILLAS IN OUR MIDST
7 THE LESSON OF CLARK GABLE'S UNDERSHIRT
8 THE LANGUAGE OF PERSUASION
9 A SENSE OF PERSUASION
10 THE HUMAN FACE OF PERSUASION
11 THE LONG AND SHORT OF IT
12 THE WALL OF CYNICISM
FURTHERMORE
ACKNOWLEDGMENTS
NOTES
BIBLIOGRAPHY
PERMISSIONS
INDEX
Dan Say
The much anticipated book, The Age of Persuasion: How Marketing Ate Our
Culture is now available in fine book stores across Canada!
"The ad men behind CBC Radio�s The Age of Persuasion combine lively social
history and years of industry experience to show how the art of persuasion
shapes our culture.
Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a
hugely entertaining - and eye-opening - insider�s look at the ever-expanding
world of marketing. "
To find a store near you or buy online click here.
[here http://www.randomhouse.ca/catalog/display.pperl?isbn=9780307397317 ]
And if you're in the Toronto area, you might want to check out this event:
http://www.torontopubliclibrary.ca/pro_eh_list.jsp
Thursday Nov 5th, 7pm, at the Metro Toronto Reference Library,
Terry and Mike will read from The Age of Persuasion: How Marketing Ate Our
Culture, and stay for book signings. Copies will be available for sale.
Dan Say
Mon, Nov 9, 2009
Advertising, Broadcasting, Business, Marketing, Media, Publishing
http://www.mondoville.
com/2009/11/the-age-of-persuasion-and-the-end-of-advertising-history/
A hardcover companion to the The Age of Persuasion is based on Terry
O�Reilly�s 15 years of taking advertising on CBC Radio One � although the
bootleg podcast of the rights-entangled show has enabled a broader following �
as the historical thread it weaves may well have reached its final knit.
�The crowd is now way ahead of the parade,� relates O�Reilly after wading
into Twitter, first encountered at a speech to a tourism group, where more
folks were typing into their BlackBerrys than watching the words come out of
his mouth.
What�s a maker of radio commercials to do?
Well, the CBC airtime has been the greatest imaginable promotion for his
company, Pirate � even selling voiceover lessons to any wannabe off the street
� managing to stay ahead of the curve by also enlightening a middlebrow public
radio audience who abhor the idea of being hawked products between bites of
music or information.
Not that the culture-eating marketers don�t know this: cited in the book�s
section on viral advertising is the Dove soap spot �Evolution,� the
Subservient Chicken campaign from Burger King, and �Will It Blend?� So, this
history closes the book on such phenomena beginning with broadcast media.
This week, O�Reilly�s keynote at the Canadian Marketing Association�s annual
conference is titled �Why Creative and the Media Should Be Spooning� � holding
hope that we can still be surprised. And that probably means tuning out
advertising professionals obsessed with Twitter tracking and web analytics
rather than cultural impact. Maybe because they don�t know how it�s done?
http://www.the-cma.org/marketingweek/mediaday.asp#TerryOReilly
Funny how modern marketing types, constantly touting 140 character messages,
never seem to know when to stop. So, the first social media expert who can get
their own sales pitch across in 30 seconds will surely win.