Henryk Tomaszewski, Leader Of Polish Poster School
Bill Schenley
Photo: http://www.dnp.co.jp/gallery/artist/henryk/henryk.jpg
FROM: The New York Times ~
By Steven Heller
Henryk Tomaszewski, whose animated and witty posters for cinema,
circus and theater led to the distinctive postwar Polish Poster School
style, died on Sunday at his home in Warsaw. He was 91.
The cause was a progressive nerve degeneration, which had kept him
bedridden for years, said a friend, the graphic designer Krzysztof
Lenk, who teaches at the Rhode Island School of Design.
Before World War II Polish advertising posters were as graphically
startling as any produced in Europe's leading poster capitals -
England, France and Germany. But immediately after the war, more
somber poster designs appeared that encouraged the reconstruction of a
ravaged nation, and soon afterward, the dreary Stalinist aesthetic was
injected into most popular art.
In this milieu Mr. Tomaszewski (pronounced tom-a-SHEV-ski) introduced
a shockingly playful and beguilingly abstract sensibility that
characterized the Polish Poster School. This influential stylistic
approach dominated the genre for decades, and from the 60's through
the 80's it directly influenced cultural and political poster
designers in France, England and the United States.
In contrast to the turgid Socialist Realism practiced in the Soviet
Union and other Eastern bloc countries, the Polish poster of the 50's
was stunningly colorful, often humorously surreal and decidedly free
of any heavy-handed ideological symbolism. Having survived Nazi
occupation, Mr. Tomaszewski, who never joined the Communist Party,
simply refused to follow official dictates on art.
"Politics is like the weather," he once said, "you have to live with
it." His art benefited from this resistance, since he was forced to
come up with concealed satiric images in his work. He stayed clear of
overtly political issues and focused entirely on designing posters for
cultural institutions and events.
Henryk Tomaszewski was born in 1914 in Warsaw into a family of
musicians. It was expected that he would devote his life to music, but
in 1934, against his parents' wishes, he enrolled in the Warsaw
Academy of Art as a painting student and graduated in 1939.
Influenced by the exiled German satirists Georg Grosz and John
Heartfield, Mr. Tomaszewski taught himself graphic design and drew
satiric cartoons and caricatures. He soon became a regular contributor
to the Polish humor magazine Szpilki and also made scenic designs for
theater. During the Nazi occupation he eked out a living while
continuing to paint, draw, and make woodcuts, all of which were
destroyed during the Warsaw Uprising.
In 1947, along with kindred designers, among them Tadeusz Trepkowski
and Tadeusz Gronowski, he was hired to produce posters for the
state-run film distribution agency, Central Wynajmu Filmow. He and his
friends accepted the jobs with the stipulation that their images would
not be censored.
Severe shortages in Poland made working conditions difficult: bushes
and paints were scarce, and printing and paper were inadequate. These
limitations made Mr. Tomaszewski rethink the conventions of film
posters. Instead of doing glamorous character portraits, he eliminated
all reference to stars and replaced them with bold colors and abstract
shapes to achieve graphic power.
More important, as the poster designer James Victore noted in Print
Magazine, "rather than illustrating actual scenes, he suggested the
mood of the films by applying filmmaking techniques." This included
photographic montage, dramatic perspectives and bizarre cropping.
While film directors criticized this approach as being too removed
from their vision, Mr. Tomaszewski surprisingly had the backing of the
Communist authorities in charge of the movie industry.
His posters for the British films "Odd Man Out" and "Black Narcissus"
were coyly symbolic illustrations that simply hinted at the films'
plots. His posters for the famous Polish Cyrk (circus) combined
abstract collage with expressive lettering, rather than standard
typeset typefaces, which became something of a personal signature.
Even when he made a poster to advertise another artist's exhibition,
Mr. Tomaszewski interpreted the content. For example, to announce a
1959 show of Henry Moore's sculptures, he created a veritable
sculpture garden from the letters of the artist's name and placed
Moore's "Mother and Child" on a pedestal made from the "O" in Moore.
But this handling of the subject was not just a flagrant personal
conceit; Mr. Tomaszewski succeeded in showcasing the salient features
in Moore's work that were akin to his own.
The poster historian Alain Weill pointed out that Tomaszewski's
"posters evoke a childlike atmosphere whose informality is often
reinforced by gauche hand-lettering."
From 1952 to 1985 Mr. Tomaszewski was co-director, with Josef
Mroszczak, of the Academy of Fine Arts in Warsaw, a mecca for design
studies, and taught there as well. His Polish students were joined by
many designers from England, France and the United States, including
members of the 80's French political poster collective Grapus, who
were attracted to his expressionistic shorthand and ability to
communicate across language barriers. Mr. Tomaszewski usually let art
talk to them since he spoke only Polish.
After he retired he continued to design posters and draw cartoons
until 1996, when nerve degeneration immobilized his legs and took away
control of his hands.
His work is in various collections, including the Warsaw and Poznan
National Museums, the Museum of Modern Art in New York, the Museum of
Modern Art in Kanagawa, Japan, and the Stedelijk Museum in Amsterdam.
He is survived by his wife, Teresa Pagowska, a prominent Polish
painter; a son, Filip Pagowski, an illustrator, who lives in New York;
and a granddaughter.
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His work: http://www.libroco.it/leotest/jpgs/144645.jpg
http://www.theartofposter.com/RED/109.jpg
http://www.artbooks.de/ggg/images/1tomaszewski.jpg
http://www.embassyofpoland.fi/lyhy/kuvataide/imageskultuuri/tomaszewski.jpg