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Healthwatch: M & M's color

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Tregembo

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Dec 30, 2003, 12:24:40 AM12/30/03
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NEW YORK (CNNfn) - In a marketing gimmick reminiscent of the gold ticket in
"Willie Wonka and the Chocolate Factory," M&M's will run a contest in 2004
which will offer six grand prizes and for a brief period strip the world
famous candy of its color.

M&M's plans to phase out color in 2004 - the "official" announcement will be
made on "Dick Clark's New Year's Rockin' Eve" on ABC - in what the company
is calling the biggest transformation in its 60 year history. M&M's
spokesman Jeffrey Moran said the New Year's Eve announcement is timed to
"turn over a new leaf and start a new phase."

M&M's parent company Mars is privately held and therefore does not release
sales figures, but overall chocolate sales have been flat in the last few
years. Moran characterized M&M's sales as "stable," but added that the
company is trying to gain market share.


The company will re-introduce color four to six months into the new year by
running a contest in which six bags - out of the more than 100 million in
retail stores - will contain colored M&M's. Each of the six will contain
M&M's of the same color - one each for red, yellow, green, blue, brown and
orange.

The purchasers of those bags will receive grand prizes - yet to be
determined - and that "event" will trigger the re-introduction of color, but
not necessarily the same color. The company spokesman would not elaborate.

&&&&&&&&&&&&&&&&&&&&&&&&&&

How stupid is this? What's next "green" ketchup?

Ray Arthur


bug.gif

Joanne Capella

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Dec 30, 2003, 8:33:04 AM12/30/03
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> M&M's parent company Mars is privately held and therefore does not release
> sales figures, but overall chocolate sales have been flat in the last few
> years.

See, this is what happened when I went on theAtkins' diet. ;-)

Joanne

Kent

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Dec 30, 2003, 9:00:01 AM12/30/03
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I saw a bag of those M&Ms in Wal-Mart over the weekend. The packaging
didn't look too appealing being grey and black and white. I wonder if they
can really keep it up for six months. It's hard to imagine.

Kent


MWB

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Dec 30, 2003, 11:46:31 AM12/30/03
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"Joanne Capella" <bow...@dreamscape.com> wrote in message
news:16327e2e.03123...@posting.google.com...

You won't get Mad Cow disease eating M&M's.

Mark


MWB

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Dec 30, 2003, 11:57:02 AM12/30/03
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"Rob Petrie" <r*@att.net> wrote in message
news:J1iIb.11964$lo3....@newsread2.news.pas.earthlink.net...
> x-no-archive: yes
>
> "MWB" <mark.b...@verizon.net> wrote in message
> news:HZhIb.1239$5y2....@nwrdny02.gnilink.net...
> Speaking of MadCow, I haven't seen any posts by her on this ng
> recently.
> You don't suppose she got... nah, couldn't be!
>
>
>

I heard she was attacked by a Mad Hippo.

Mark


Harry Krause

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Dec 30, 2003, 12:30:26 PM12/30/03
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Rob Petrie wrote:

> x-no-archive: yes
>
> "MWB" <mark.b...@verizon.net> wrote in message

> news:y7iIb.1255$5y2...@nwrdny02.gnilink.net...

> You sure it wasn't love at first bite?
>
>
>

She probably slipped back into her chronic cow-ma.

--
Email sent to piedty...@yahoo.com is never read.

R H Draney

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Dec 30, 2003, 1:34:35 PM12/30/03
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Tregembo filted:

>
>The company will re-introduce color four to six months into the new year by
>running a contest in which six bags - out of the more than 100 million in
>retail stores - will contain colored M&M's. Each of the six will contain
>M&M's of the same color - one each for red, yellow, green, blue, brown and
>orange.

Where's tan?...I want tan M&Ms!...r

David Samuel Barr

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Dec 31, 2003, 4:16:40 AM12/31/03
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David Carson wrote:
>
> >How stupid is this? What's next "green" ketchup?
>
> They have that already. My friend buys it for her kids. Or maybe it's
> blue. Whatever ... if they can do one, I'm sure they can do the
> other.

Heinz makes both. Introduced green three years ago and blue this past
spring. They made purple two years ago; pink, orange and teal last
year. All of these are now out of production, though some bottles
might still be on store shelves.


kar...@webtv.net

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Dec 31, 2003, 6:13:43 AM12/31/03
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>. . .M&M's will run a contest in 2004

>which will offer six grand prizes and for a
>brief period strip the world famous candy
>of its color.
They will have to be *some* color. How else to know what doesn't melt in
your hand?

-k-

The Kentucky Wizard

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Dec 31, 2003, 10:38:24 AM12/31/03
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They will be a mix of black and white, from what I saw in a news
report about it the other day.

It was a slow news day.

--
© The Wiz ®
«¤»¥«¤»¥«¤»

R H Draney

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Dec 31, 2003, 12:30:50 PM12/31/03
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The Kentucky Wizard filted:

>
>They will be a mix of black and white, from what I saw in a news
>report about it the other day.
>
>It was a slow news day.

I've already had a whole box of them...apparently they got them in at Smart &
Final before they went anywhere else....r

MadCow57

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Jan 1, 2004, 2:52:40 AM1/1/04
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>>They will be a mix of black and white, from what I saw in a news
report about it the other day.<< -- Wiz

IMO even a cow can predict that this advertising campaign will be a
monumentally stupid flop.

Al Radzik

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Jan 1, 2004, 8:50:30 AM1/1/04
to
Not to worry. A while back, some group of "suits" from the Coca Cola
company decided to change the flavor of the beloved icon of American
Soda to sugar water. The people rebelled. There were uprisings, sit-ins,
considerable damage to property and loss of life so the company
reintroduced the original as Coke Classic. Now those suits have a new
job trying to screw around with the historical giant of all chocolate
candy....M&Ms!!!
Soon you will see the brightly colored little circles once again after
the marketing muckity mucks buckle under the pressure of protest and
re-introduce Classic M&Ms while the new stuff melts in their ass....not
in their mouth.

Alf

Hyfler/Rosner

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Jan 1, 2004, 2:52:03 PM1/1/04
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"David Carson" <da...@neosoft.com> wrote in message
news:T_SdnQJq-8l...@speakeasy.net...
> I have a feeling you're right.


If you're all talking about it, it's already achieved some sort of success.


Tregembo

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Jan 1, 2004, 2:56:16 PM1/1/04
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"Hyfler/Rosner" <rel...@rcn.com> wrote in message
news:3ff47a5d$0$4753$61fe...@news.rcn.com...

Not if none of us buy any ugly-ass M & Ms!

Ray Arthur


Brian Gleason

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Jan 1, 2004, 8:44:05 PM1/1/04
to
>"Al Radzik" wrote

> Not to worry. A while back, some group of "suits" from the Coca Cola
> company decided to change the flavor of the beloved icon of American
> Soda to sugar water. The people rebelled. There were uprisings, sit-ins,
> considerable damage to property and loss of life so the company
> reintroduced the original as Coke Classic. Now those suits have a new
> job trying to screw around with the historical giant of all chocolate
> candy....M&Ms!!!
> Soon you will see the brightly colored little circles once again after
> the marketing muckity mucks buckle under the pressure of protest and
> re-introduce Classic M&Ms while the new stuff melts in their ass....not
> in their mouth.
>
> Alf


That was already in the plan; apparently absence is supposed to make us all
agog to see colors again. Also, the first colored M&Ms will be by the bag
(1 bag of all-yellow, etc.) and those will be Big! Contest! Winners!

It was pretty pathetic, seeing Dick Clark bantering with monochromatic
chocolates in Times Square last night. But the Wizard of Oz clip with
Dorothy
waking up to all the M&M's was --

-- oh yeah, also pathetic. Sorry.


Todd N. Verklarung

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Jan 1, 2004, 11:27:24 PM1/1/04
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Quoth Al Radzik:

> Not to worry. A while back, some group of "suits" from the Coca Cola
> company decided to change the flavor of the beloved icon of American
> Soda to sugar water. The people rebelled. There were uprisings,
> sit-ins, considerable damage to property and loss of life so the
> company reintroduced the original as Coke Classic.

A great story and a "classic" instance of "new marketing director
syndrome". Except for one thing...

Back at that time, someone actually did a survey to see whether
people could actually tell the difference between "New Coke" and
"Coke Classic". Turned out that there was a sizable group of
folks that couldn't - but that's not the best part.

Of the folks that claimed to be able to tell a difference, just
about all of them said that the one they liked better was Coke
Classic. But about half of them had got it wrong: the one they
identified as Classic was actually New Coke.

- Todd(a.o)

Tregembo

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Jan 1, 2004, 11:53:06 PM1/1/04
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"Todd N. Verklarung" <NsOeS...@arsienne.calm> wrote in message
news:Xns9463EE40BFA3...@199.184.165.239...

On a related story (subtitled: why can't Ray keep his mouth shut)...

In the early '80's I was managing a radio station in Louisiana. We had both
Coke and Pepsi on the air. My wife and I drove to a neighboring, larger
city one Saturday for a day of shopping. The grocery story was hosting the
"Pepsi Challenge" in its soda aisle. There was a cute girl manning the
booth as we walked by and she invited me to "take the challenge." I
accepted, and proceeded to tell hew that not only could I tell the
difference, I really didn't care for Pepsi, "It tastes like it's made with
dirty water." She smiled bitterly as I picked Coke over Pepsi. I then
asked her if she was a college student, and she informed me that, no, she
was the wife of the Pepsi regional manager.

Forgetting for a moment that I had a very distinctive voice...our Pepsi
contract was cancelled the following Monday.

Ray Arthur


Baker, Jane Baker

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Jan 2, 2004, 12:28:30 AM1/2/04
to
OK, I have to chime in here...

A perfectly good Christmas dinner at my Mom's was ruined I'm telling
you... RUINED by a bowl of black & white M&M's at the end of the
buffet line. I couldn't stop staring at them. It was like when
somebody looks really weird and you try try try to not stare but you
stare anyway -- that was the effect the black & white M&M's had on me.

And don't even start on me... I've already got "get a life" as a New
Year's resolution.


Baker, Jane Baker

MadCow57

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Jan 2, 2004, 1:11:44 AM1/2/04
to
>>Soon you will see the brightly colored little circles once again after
the marketing muckity mucks buckle under the pressure of protest and
re-introduce Classic M&Ms while the new stuff melts in their ass....not
in their mouth.<< -- Alf

Bingo.

Robert Feigel (aka Bob)

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Jan 2, 2004, 1:22:41 AM1/2/04
to
On Thu, 01 Jan 2004 08:50:30 -0500, Al Radzik <al_r...@yahoo.com>
wrote:

>Not to worry. A while back, some group of "suits" from the Coca Cola
>company decided to change the flavor of the beloved icon of American
>Soda to sugar water. The people rebelled. There were uprisings, sit-ins,
>considerable damage to property and loss of life so the company
>reintroduced the original as Coke Classic. Now those suits have a new
>job trying to screw around with the historical giant of all chocolate
>candy....M&Ms!!!

What ever happened to, "If it ain't broke don't fix it?" b


"When weaving nets, all threads count." - Charlie Chan

********
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R H Draney

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Jan 2, 2004, 11:23:56 AM1/2/04
to
aka Bob filted:

>
>On Thu, 01 Jan 2004 08:50:30 -0500, Al Radzik <al_r...@yahoo.com>
>wrote:
>
>>Not to worry. A while back, some group of "suits" from the Coca Cola
>>company decided to change the flavor of the beloved icon of American
>>Soda to sugar water. The people rebelled. There were uprisings, sit-ins,
>>considerable damage to property and loss of life so the company
>>reintroduced the original as Coke Classic. Now those suits have a new
>>job trying to screw around with the historical giant of all chocolate
>>candy....M&Ms!!!
>
>What ever happened to, "If it ain't broke don't fix it?" b

It broke....r

The Avocado Avenger

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Jan 3, 2004, 7:30:18 PM1/3/04
to
Tregembo wrote:
>
> NEW YORK (CNNfn) - In a marketing gimmick reminiscent of the gold ticket in
> "Willie Wonka and the Chocolate Factory," M&M's will run a contest in 2004
> which will offer six grand prizes and for a brief period strip the world
> famous candy of its color.

We bought black & white M&Ms about three weeks ago; I don't know why
we got them earlier than other places. From comments I've seen on
Usenet everyone else is just now getting these M&Ms. For what it's
worth, in bright light, the black M&Ms are really just dark dark brown.
Wake me when they start making greyscale M&Ms.

Stacia

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