By Jeffrey Lord
Defining media deviancy downward: Are Brokaw, Williams, Lauer, Roberts
really proud?
Ed Schultz, Phil Griffin, and MSNBC.
A revealing relationship, yes?
With NBC, Brian Williams, Tom Brokaw, Matt Lauer, and the parent company
of Brian Roberts' Comcast all in the mix, a very revealing relationship.
You have to wonder, are these guys really proud of what's going on here?
Really?
And how many cats are holding the usually voluble tongue of
"conservative" Joe Scarborough?
But first, here's another NBC story. A telling one. Particularly
considering the presumed standards of Tom Brokaw, Brian Williams, Matt
Lauer, and Brian Roberts. Standards that have now apparently been
abandoned faster than some celebrity wannabes ditch husbands.
The story?
The President of NBC was in trouble.
Rumors had surfaced of drinking binges at the Beverly Hills Hotel. When
his boss showed up at NBC's Burbank studios, the NBC president looked
disheveled, unsteady, the pits.
The straw that broke the camel's back was Mexico.
At an NBC affiliate gathering, the network president's condition, evident
throughout, became the talk of the meeting. Things got worse when the man
returned to NBC's New York headquarters in Rockefeller Center. The
drinking continued -- and suddenly, the string had run out.
Summoned to his boss's office in a moment of sobriety, the meeting was
both brief and brusque.
The President of NBC -- a popular and well-respected man in the
television industry -- was fired. Out. Done.
A press release was issued, stunning his industry peers, and making no
mention whatsoever of the real reason for the NBC executive's abrupt
departure beyond the usual bromide of his desire to pursue other
interests.
The firing caused an internal uproar at NBC. When the parent company
board of directors meeting took place there was a furious battle. The
fired president's supporters were enraged at the callous way such a
distinguished career had been terminated. There were threats of
resignation from prominent and powerful board members.
Finally, with reluctance, the man who had done the firing took the floor.
Taking a breath, he related what had happened and why -- in quiet detail.
The disruptive effect the drinking had on relations with NBC affiliates.
The repeated waves of uncertainty in the network's decision-making
process caused by severe drinking bouts. At one point, another NBC senior
executive, a friend and ally of the fired president, reluctantly spoke up
to confirm the stories. They were, he said, all perfectly, sadly, quite
true.
Flaring tempers calmed as the reality of it all sank in. A generous
severance settlement with the departed president was agreed to. There
would be no public discussion of what had happened. The disagreement that
day would not go beyond the board meeting. And the official minutes of
the board meeting would, it was agreed, contain no reference to the
incident whatsoever.
And the fired NBC president? What happened to him?
He went to the White House -- where his next job was working as a senior
aide to the president of the United States.
THIS STORY EMERGES in a little known book called The General: David
Sarnoff and the Rise of the Communications Industry by Kenneth Bilby. Mr.
Bilby was a close associate of David Sarnoff's. The ultimate Sarnoff
insider who was a two decades-long member of Sarnoff's management team.
The book, a combined biography and insider's account of the legendary
Sarnoff -- the man who was known in his day as the creator of the modern
NBC and "the father of television" (not to mention color television) --
tells quite a tale.
And in reading it, one is left speechless at just how far the network's
mindless obsession with all things fashionably left -- otherwise known as
MSNBC -- has now managed to steer the entire NBC network's reputation
into a veritable sewer of hatred.
Let's start with the beginning -- and the emergence of David Sarnoff.
For those who came in late David Sarnoff's story is wonderfully American.
Sarnoff was born in 1891in a small Russian village in an area where,
Bilby says, "the czars had sequestered their Jewish subjects since the
rule of Catherine the Great." Father Abraham, desperate to get his family
out from a world of pogroms, poverty, and years of enforced service in
the Czar's army, resolved to get his wife and children to America.
Abraham Sarnoff went first, immigrating to New York's Lower East Side
where he earned money working as a painter and paperhanger for five years
before he could afford to get his wife and children to America at the
price of $36 dollars a person. In 1900 David Sarnoff, at age nine,
finally began the long journey to what Ronald Reagan would eventually
call the "shining city on a hill."
On arrival, things were tough. The Sarnoff family lived in a $10 a month
flat on the fourth floor of a tenement repeatedly vibrating to the rumble
of elevated trains. A single befouled toilet was at the end of the hall
used -- by all the tenants. The young boy Sarnoff, says Bilby, despaired.
Eventually, the light went on as he played stickball with other kids. "We
had no Cossacks to fear."
In the course of his new life as an American, David Sarnoff's energy and
ambition blossomed. He learned English, became a newsboy, then had his
own newsstand. He got an education, and resolved to become a journalist.
His first job? The job he was offered? As a messenger delivering
telegraphs. The young Sarnoff became enamored with electronic
communications, and mixed with his desire to be a journalist, he never
looked back.
In short order he had a job working for the man he would later call the
first true hero of his life: Guglielmo Marconi. The man known today as
the father of long distance radio transmission. The "wireless."
With that, Sarnoff's young career was off and running. Eventually,
Sarnoff was at hand when the Marconi Wireless Telegraph Company morphed,
with others, into what became the Radio Corporation of America -- RCA. In
1926, David Sarnoff had organized the National Broadcast Company. With
NBC making use of the young Sarnoff's passionate belief -- already a hit
-- that radio could be used not simply for point-to-point transmission
but broadcast to mass audiences, all of whom would be able to afford a
radio.
In 1924, Sarnoff, filled with a desire to serve in the military despite
being a rising star in the communications industry, was commissioned a
lieutenant colonel in the Signal Corps reserve. Eagerly, he filled the
two weeks a year duty required, his professional star now rising even
more rapidly. By the spring of 1944, now a full Colonel in the reserves,
he was asked to join Dwight D. Eisenhower in London -- to prepare the
wireless communications that would be needed for D-Day and the fierce
battle beyond.
Writes Bilby of Sarnoff:
His title would be special assistant for communications to
the supreme commander, and his first job would be the
construction of a broadcasting station powerful enough to
reach all the Allied Forces under Ike's command in the
European and Mediterranean theaters. It had to be ready by
D-Day.
The job was a nightmare. Sarnoff had to deal with the same Allied
jealousies on communications issues that Eisenhower was dealing with on
military issues. The BBC balked -- American David Sarnoff in this job
meant more coverage of Americans on the beaches. And so on. And on.
Sarnoff, like his boss Ike, dealt with the multiplicity of egos and
national loyalties with aplomb, personally winning the case with Winston
Churchill.
When it was all over? Sarnoff was promoted to Brigadier General for his
service, earning him the designation ever after as "General Sarnoff."
Returning home, ever after he was associated with everything that was
NBC.
It was his son Robert Sarnoff, who, after stints for and with various
others at NBC (notably Pat Weaver, the creator of the Today Show and
better known to movie fans as the father of actress Sigourney Weaver),
wound up as first the president of NBC, then president of RCA. By the
1960s he was the chairman of RCA, his powerful father still very much a
presence.
It was with the Sarnoffs that Robert Kintner, then himself the president
of NBC, ran into trouble because of a considerable drinking problem.
AND THIS IS WHERE it helps to have a history of NBC when looking at Ed
Schultz, Al Sharpton, MSNBC president Phil Griffin and those NBC News
personalities that appear on camera at MSNBC, lending legitimacy to the
whole charade. Names like Brian Williams or Tom Brokaw or Andrea
Mitchell.
What do you think David Sarnoff, who pushed to fire an NBC president
because the guy was embarrassing NBC with his sad case of alcoholism,
would have to say about hiring MSNBC television hosts captured on tape
shrieking about a "punk faggot" or spewing the "n-word"?
What do you think, to be specific, David Sarnoff would say if he saw this
partial list -- say again, partial list -- compiled on Ed Schultz by the
perceptive Brent Bozell team over at the Media Research Center?
• Ed Schultz Paid Nearly $200,000 By Unions in 2011, according to Labor
Dept.
http://newsbusters.org/blogs/jack-coleman/2012/03/09/ed-schultz-paid-near
ly-200000-unions-2011-according-labor-dept
• Ed Schultz Producer Apologizes for Comparing Va. Republicans to Nazi
Death Camp Doctors
http://newsbusters.org/blogs/jack-coleman/2012/02/22/ed-schultz-producer-
apologizes-comparing-va-republicans-nazi-death-cam
Note on the above: Remember why Abraham Sarnoff left Russia? Because,
among other things, of pogroms. Pogroms: defined by Websters, for the
unknowing, as an "organized massacre, esp. of Jews." Can you imagine what
David Sarnoff, who worked on Eisenhower's military staff -- the
Eisenhower who made a point of filming the death camps after the victory
over Nazis -- would think of that from one of his stars?
• Ed Schultz Claims Gingrich Wants Poor Kids Working as 'Slave Labor' in
Schools
http://newsbusters.org/blogs/jack-coleman/2011/12/07/ed-schultz-claims-gi
ngrich-wants-poor-kids-working-slave-labor-schools
• Schultz to Dem Senators Who Voted Against Obama: "It's Gonad-Cuttin'
Time"
http://newsbusters.org/blogs/jack-coleman/2011/10/18/ed-schultz-wants-dem
s-purge-party-starting-below-waist
• MSNBC's Schultz Slams 'Damn Political Phony' Marco Rubio as 'Not a True
American'
(Note: This of Senator Rubio, the child of Cuban exiles and immigrants.)
http://newsbusters.org/blogs/brad-wilmouth/2011/09/02/msnbcs-schultz-slam
s-damn-political-phony-marco-rubio-not-true-americ
• Ed Schultz: 'Pretty Boy' Rubio Will Be 'Ugly' to Senior Citizens
http://newsbusters.org/blogs/geoffrey-dickens/2011/08/26/ed-schultz-dont-
be-fooled-pretty-boy-rubio-hell-be-ugly-senior-cit
• Ed Schultz Edits Rick Perry to Falsely Accuse Him of Making Racist
Remark About Obama
http://newsbusters.org/blogs/noel-sheppard/2011/08/16/ed-schultz-edits-ri
ck-perry-falsely-accuse-him-making-racist-remark-a
[Hmmm, didn't "Barb May" claim 'she' would denounce these actions]
• Schultz Admits Editing Perry, Doesn't Apologize for Falsely Accusing
Him of Making Racist Remark About Obama
http://newsbusters.org/blogs/noel-sheppard/2011/08/16/schultz-admits-edit
ing-perry-comment-without-apologizing-falsely-accu
• Ed Schultz's MSNBC Apology to Ingraham Preceded by Churlish Non-Apology
on Radio Show
http://newsbusters.org/blogs/jack-coleman/2011/05/27/ed-schultzs-genuine-
contrition-msnbc-preceded-churlish-non-apology-rad
• Ed Schultz: 'The Republican Party Stands For Racism'
http://newsbusters.org/blogs/noel-sheppard/2011/04/27/ed-schultz-republic
an-party-stands-racism
(Note: as well documented here and here, progressives and racism go
together like peanut butter and jelly. Without the second, the first
would get nowhere. They have been paired in support of slavery,
segregation, lynching, the Ku Klux Klan, racial quotas, illegal
immigration -- and now voter ID. All Mr. Schultz has to do to see how the
racism game is played by progressives is look next door on the MSNBC
program schedule to Al Sharpton. Who, as you will recall, was captured
here spewing -- spewing -- the ultimate in racial slurs. Any word from Ed
Schultz on that? Naahhhhhhh. That's just the good ole' Reverend Al. Heck,
if spewing the "n-word" is OK with Phil Griffin, Brian Williams, Tom
Brokaw, Andrea Mitchell and Brian Roberts, why should Ed Schultz care?
• Ed Schultz: Republicans are 'Bastards Who Want to Destroy the American
Dream'
http://newsbusters.org/blogs/noel-sheppard/2011/01/05/ed-schultz-republic
ans-are-bastards-wanting-destroy-american-dream
• Schultz's Class-Warfare 'Lean Forward': Why Are We Letting Top 2% Win
Over Other 98? (Note: this on a television network that wouldn't exist
unless a poor immigrant Jewish kid from Russia hadn't worked his chops
off to create a -- yes -- corporation. A corporation that now proudly
employs…. Ed Schultz. Who quite happily takes the corporation's money.)
http://newsbusters.org/blogs/mark-finkelstein/2010/10/18/schultzs-class-w
arfare-lean-forward-why-are-we-letting-top-2-win-o
• Ed Schultz Attacks Joe Lieberman's Lobbyist Wife: 'Does the Word Whore
Apply?'
http://newsbusters.org/blogs/tim-graham/2009/10/31/ed-schultz-attacks-joe
-liebermans-lobbyist-wife-does-word-whore-apply
(Note: as an older man, General David Sarnoff had earned his way into the
company of presidents and polite society. Can you imagine what he would
have thought had he learned from his celebrated friends that one of his
network's hosts said of the wife of the U.S. Senator from Connecticut
that she was a "whore"? Not to mention that the Senator's wife in
question -- Hadassah Lieberman -- was Jewish?)
• Ed Schultz: Conservative Broadcasters Want Obama Shot
http://newsbusters.org/blogs/noel-sheppard/2009/08/13/ed-schultz-conserva
tive-broadcasters-want-obama-shot
There's more. A whole sewage system more of this kind of thing.
Believing as I do in free speech, if this is what has now come to
represent the network created by David Sarnoff -- the network of Huntley
and Brinkley, John Chancellor, Tom Brokaw, Brian Williams, Matt Lauer,
and the rest -- so be it. For all I know, maybe the latter three, plus
Comcast's Brian Roberts, really are proud of all this. They're not
neutrals, they're left-wing journalists and after all this time are happy
to rip the mask of studied neutrality off and flush it straight to
the...sewer.
God bless America and their unassailable right to free speech. Everybody
watching now knows what's up.
BUT HERE'S THE THING. Remember the President of NBC who was fired by the
Sarnoff's because of his alcoholism.? This was the mid-1960s, and today
that man might be treated differently in terms of having treatment
sought. But the firing? What that represented clearly to the Sarnoffs was
that they had standards.
High standards. It was unacceptable to be representing NBC while
repeatedly, seriously, drunk. And when enough was enough, the man was
out. In fact, in a remarkable display of fairness, the Sarnoffs already
knew Robert Kintner was rumored to have this very same problem -- while
serving in his previous job as the president of the new, upstart ABC
network. Robert Sarnoff thought he could help Kintner, recognized his
talents -- which were considerable -- and hired him anyway. Sarnoff
guessed wrong. And his father's standards -- NBC's standards -- were
going to be upheld.
Obviously, the Sarnoff standards have changed at NBC. Make that lowered.
Now, as Tucker Carlson's the Daily Caller has illustrated with chapter
and verse, a media version of Daniel Patrick Moynihan's observation about
the problem of "defining deviancy downward" is defining NBC's integrity
downward. As seen here and here, David Sarnoff's legacy is now actively
and eagerly being prostituted to the far-left Media Matters.
As the DC noted of how this particular tale of defining media deviancy
downward worked with MSNBC:
High profile though these victories against conservatives
were, Media Matters has perhaps achieved more influence
simply by putting its talking points into the willing hands
of liberal journalists. "In '08 it became pretty apparent
MSNBC was going left," says one source. "They were using
our research to write their stories. They were eager to use
our stuff." Media Matters staff had the direct line of MSNBC
president Phil Griffin, and used it. Griffin took their calls.
Stories about Fox News were especially well received by MSNBC
anchors and executives: "If we published something about Fox
in the morning, they'd have it on the air that night verbatim."
Just so everyone understands the food chain.
The leftist gazillionaires fund the leftist dirt diggers who write the
leftist scripts for the cable sibling of David Sarnoff's old network now
given over to fulltime leftist journalists -- who in turn make headlines
out of leftist phonies seeking to intimidate Rush Limbaugh's sponsors or
whomever's sponsors.
Can you imagine the thoughts that would have gone through David Sarnoff's
head if, realizing this, he had received letters like this one from the
Media Research Center's Mr. Bozell? Anger? Perhaps. Ruffled feathers at
being confronted? Maybe.
The real point, of course, is that what is being done now to NBC would
never -- ever -- have occurred on General Sarnoff's watch to begin with.
It simply wasn't in Sarnoff's character.
David Sarnoff's mission, concludes his biographer, was to "innovate, to
inspire." No one will ever confuse David Sarnoff with Ed Schultz -- or Al
Sharpton.
Ed Schultz's apparent mission, and quite obviously MSNBC's, is to be a
troubadour of an extremist philosophy perpetually linked to the politics
of envy, class warfare, and judging others by skin color -- when not
dipping into misogyny by degrading Laura Ingraham as a "slut" or Hadassah
Lieberman as a "whore." Not to mention trying to stir fear of that
dreaded "other" -- in this case going after Latino Marco Rubio as "not a
true American."
The legacy of the Russian Jewish boy, brought to America by a desperate
father seeking to give his family a better life in the city on a shining
hill, a boy who grew up to be "the father of television" and create a
golden era of television -- color television -- in both news and
entertainment -- that legacy is now in totally other hands. In hands
intent on not only dragging NBC through a sewer of hate, but living in
the sewage. Hands that belong to people who appear to have, as The
American Spectator's own R. Emmett Tyrrell observed, "sewers for brains."
NBC has traded the standards of David Sarnoff for those of Ed Schultz, Al
Sharpton, Phil Griffin and Media Matters.
What a pity.
Someone who wakes up in the conservative Morning, Joe, should be ashamed
of himself.
---
"If Barack Obama isn't careful, he will become the Jimmy Carter of the
21st century."