40 Experts A La Carte For MIDEM+
Bill Lecher
further with MIDEM+, a new event dedicated to personalised networking
where digital and music industry executives will be able to hold one-
on-one meetings with around 40 experts from a wide range of fields
including digital marketing, working with brands and looking for
funding. MIDEM+ will open its doors in Cannes from 23 to 27 January,
2010.
"The idea is to offer tailor-made advice and a more individual
approach. MIDEM+ is aimed at MIDEM participants who want to build on
their experience of the marketplace and go home with the kind of
concrete advice that is indispensable for developing their own
businesses," said Dominique Leguern, director of MIDEM.
Those taking part in MIDEM+ will meet experts who are specialists in
their given field and who will respond to specific problems. They can
count on the shrewd advice of Jon Cohen, pioneer in the area of
relationships between music and major brands, working notably with
Converse, Nike and Microsoft. For everything to do with digital
marketing, MIDEM+ attendees can look to the expertise of Neil
Cartwright, who was behind The Prodigy's web campaign. Two experts
will be available for their knowledge in the field of marketing the
artist: Matt Drouin, whose input helped the group Metric to sell more
than 100,000 units via their web-site in one month; and Emily White,
who was behind the international success of the Dresden Dolls.
In the exhibition area reserved for MIDEM+, participants will be
welcomed by "connectors." Their mission will be to put attendees in
the hands of the right business contacts. Chosen for their
considerable knowledge of music industry leaders, these three pioneers
of new business models in the sector will be there to oversee this
matchmaking: Ted Cohen (TAG Strategic), Denzyl Feigelson (AWAL and
consultant for iTunes & Coca) and Bruce Houghton (Skyline Music /
Hypebot.com).
Important: Participation in MIDEM+ requires separate registration.
"Early bird" reduced rates are available until 31 October.
Registration to MIDEM+ and a full list of experts available at:
http://www.midem.com/MIDEM/Midem-plus/