ist's Worldwide Campaign for Quality Music, Film and TV starts here...
Kenton Hall
GET OUT THE VIEW - DON'T FORGET TO WATCH the NEXT FIVE EPISODES OF
ANGEL, Wednesdays on the WB *
UK Band 'ist' set to BUCK the SYSTEM
A UK-based quartet, formed three years ago, are set to join the
growing ranks of artists and musicians who have tired of battling the
forces of manufactured, generic and mediocre music, film and
television foisted on an increasingly irate public. The band 'ist'
have, in the two months following the official release of their debut
album 'freudian corduroy' reached #28 in the Amazon.com Early Adopter
Chart and, now, as the album sales increase, are slowly climbing their
way up the sales rankings. All of this without record company backing,
substantial radio airplay or excessive media hype.
Why?
Kenton Hall, rhythm guitarist and one of the band's two
singer/songwriters explains: "We are doing what we have done for the
last three years, only on a grander scale, and that is attempt to
produce music that means something, which contains craft, excitement
and passion. We are sick to death of switching on the radio and having
our intelligence insulted by the pap that the music business is intent
on believing that people want. One quirky, intelligent band a year is
not enough. The world is full of artists that matter and they are
given short shrift by an industry that, by and large, cares only about
crunching numbers. So we've decided to play them at their own game."
Jack Bomb, ist's lead guitarist and second singer/songwriter agrees:
"If we can prove that we can gather a world-wide audience without the
benefit of compromises and half-assed attempts to appeal to particular
demographics, then anyone with balls, the determination and the talent
can do it as well. The Web has put the world and its listeners within
reach and we intend to get to each and everyone of them."
The idea arose when the band recently joined the fight to help save
cancelled television programme, 'Angel' by donating proceeds from
album sales to a series of charities supported by the show's cast and
crew, including the Make-A-Wish Foundation, Camp Hale and the
Stuttering Foundation.
"The 'Save Angel' campaign has taught us several things," comments
Hall, "And the most important is that a large proportion of people are
incandescently furious about having their listening and viewing
choices dictated to them by half-wits who think that what we really
need and want is another reality TV programme or another bloody
Westlife. Well, do you know what? We don't. We want creative, vital
music, television and films. They have the capacity to be just as
popular and - from a commercial point-of-view as marketable - as the
limited life-span crap that takes their place. And we're going to
prove it."
ist's new campaign, in addition to continuing to raise funds on behalf
of 'Angel' will involve a world-wide email campaign - from America to
Zaire - introducing both the band and the album to as many new
listeners as possible and inviting other bands, artists, viewers and
listeners to join the struggle.
Detroit Robbins, ist's bass player and a talented film-maker in his
own right, comments: "This is going to be a true grass-roots campaign
and the more people we get involved the better. We are currently
prepping a video for one side of the forthcoming single - 'Similarly
Inclined' - entirely self-funded - and we will be simultaneously
releasing the single on 7" vinyl and via the Web's increasing number
of internet-based radio stations."
"We're not saying that there aren't people in the business - music,
film and television - that care about quality, about art," adds
drummer Flash, "They simply are not adequated represented. This is
about giving people a choice - have your taste dictated to you, or
choose for yourself. You CAN buck the system and still work within it.
At least we intend to prove the possibility. If, as a result, people
discover 'ist' or any other band or artist - in whatever field - that
is willing to stand up for their work and for the work of others with
like minds, then we have already won half the battle."
"If we can get record companies to start looking harder at the music
they are promoting - both for the sake of the present and to avoid
losing potential great artists to posterity," says Hall, "then we are
willing to let them play our game, start putting their money where
their mouths are.
"The time has come for a real revolution and we're looking for
everyone and anyone who wants to be involved."
Freudian Corduroy by ist is currently released through their own
label, Pink Box Records and distributed by New York-based label The
Orchard, who have also dedicated themselves to the task of giving
unknown, unsigned artists a platform to get their music heard.
The 'Freudian Corduroy' Reviews
LOGO Magazine (UK's #1 Free New Music Magazine):
isT
"Freudian Corduroy"
(Pink Box)
Released: 12 April 2004
Though it's currently de rigeur - almost, in fact, compulsory - for
bands to tap into the spirit of the sixties, the touchstones rarely
stray from the Byrds / Hollies / Summer of Love template, or Big
Star/Beatles power-pop. Far more interesting would be a foundation
built on the ever-expanding consciousness of Jimi Hendrix, or the
slowly collapsing outlook of Syd Barrett, and it is the latter that
Leicester's ist most closely resemble. It's not that they're wilfully
obtuse or overtly psychedelic, more a feeling that they could have
been standing in the shadows, taking notes at the UFO club in '67.
Though it's played straight, opener ‘This Is Where We Came In' seems
to swirl in lysergic mist, thanks to Jack Bomb's keening guitar jangle
and a voice that comes from the right then taps you on your left. It's
a trick they repeat across each of these twelve tracks, massaging
classic Brit-pop and clichéd power-pop into shapes that would look
equally ridiculous in either leather or a kaftan. Think instead where
popular music might have gone had The Beatles given George Harrison
his head and drafted Syd in for inspiration.
Michael Ornadet
UNPEELED (the John Peel fanzine) : "It's a good time to get an album
like this. We've got a bit of a singer-songwriter glut at the moment
and while there are some ace ones, I prefer angst-ridden examinations
of our dysfunctions to be articulated by a kick arse band, angrily and
loudly. All of which is a gittish way of saying that "Freudian
Corduroy" is a laughing-while-putting-the-boot-in stab-a-thon of a
set, like Elvis Costello losing it completely, battering Ray Davies
before buggering Jarvis Cocker and that's why it's one of the best
albums you'll get this year."
LEFT OFF THE DIAL (US internet music magazine) : "So this band has
kind of an odd name, ist. Like their name, their album Freudian
Corduroy is probably a bit different than most you've come across. The
band is from Leicester England, but there are no strong accents here,
and I certainly wouldn't throw ist into the category of typical
British Rock, because they're really doing their own thing here...
Quirky? Just check out the horns on the song "Similarly Inclined." It
sounds like something Brian Setzer would write. Ok, now forget about
that comparison, because nothing else sounds even remotely like that.
The most noticeable track is probably "Boyfriend," because of its
belting refrain of "I hate your f***ing boyfriend" that really is hard
to miss.
Overall, quirks aside, ist have some dangerous talent in them... The
songs have a lot of up-front emotion and a bit of pontification, and
the band is obviously trying to create something new and powerful with
their music, and it's always nice to hear a band with an original
sound. If you're tired of the same old "same old" in rock'n'roll, give
Freudian Corduroy a listen."
KERRANG (UK music magazine) : "the languorous Leicestershire mob are
good songwriters doing things their own way, driving forward with
surprising venom on the deeply cynical 'Boyfriend' and even hitting
some skank action on the horn heavy 'Similarly Inclined'.
For more information or to find out how you can help the campaign,
please contact ist through Pink Box Records at:
mark.p...@virgin.net , visit www.istianity.co.uk or call 07969 274
624.
You can purchase Freudian Corduroy at www.amazon.com or
www.theorchard.com
Or through most recognised internet and retail music stores