The title is:
Memetics - Memes and the Science of Cultural Evolution.
The book documents what is probably the biggest revolution
in evolutionary theory since 1959 - the expansion of
Darwin's theory to encompass cultural change. This
revolution is ongoing, and may last for a while longer -
judging by the current state of affairs.
Website:
http://memetics.timtyler.org/
Amazon:
http://www.amazon.com/Memetics/dp/1461035260/
The back cover of the book has the following blurb:
Memetics is the name commonly given to the study of memes
- a term originally coined by Richard Dawkins to describe
small inherited elements of human culture. Memes are the
cultural equivalent of DNA genes - and memetics is the
cultural equivalent of genetics.
Memes have become ubiquitous in the modern world - but
there has been relatively little proper scientific study
of how they arise, spread and change - apparently due to
turf wars within the social sciences and misguided
resistance to Darwinian explanations being applied to
human behaviour.
However, with the modern explosion of internet memes, I
think this is bound to change. With memes penetrating into
every mass media channel, and with major companies riding
on their coat tails for marketing purposes, social
scientists will surely not be able to keep the subject at
arm's length for much longer.
This will be good - because an understanding of memes is
important. Memes are important for marketing and
advertising. They are important for defending against
marketing and advertising. They are important for
understanding and managing your own mind. They are
important for understanding science, politics, religion,
causes, propaganda, law, morality and popular culture.
Memetics is important for understanding the origin and
evolution of modern humans. It provides insight into the
rise of farming, science, industry, technology and
machines. It is important for understanding the history of
human evolution. It can also be expected to throw light on
the important issues surrounding future technological
changes.
This book covers the basic concepts of memetics, giving an
overview of its history, applications, development - and
the controversies that have been associated with it.
Enjoy,
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|im |yler
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