I recently found out about the real background of the Montauk Project,
Incunabula / Ong's Hat, the Mars Records, and other stories.
How the techniques of Alternate Reality Gaming are used to make money
from nothing.
A glimpse behind the curtain of viral marketing by merchandising of
urban legends.
Have at look at:
http://www.geocities.com/Patrick...@rocketmail.com/
Cheers,
Patrick Jamison