Men Stealing Country Spotlight from Women
PUSSSYKATT
NASHVILLE, Tenn. — The nominees for next week's country music awards are a
bit more old school than some predecessors -- and a lot more brawny.
For the first time in some 20 years, male singers took all five slots in both
the entertainer of the year and newcomer categories.
Some say the nominations reflect a shift from pop-leaning, crossover acts such
as Faith Hill and Shania Twain to the more male-dominated, traditional sounds
of Joe Nichols and Buddy Jewell.
"I think the pop crossover songs are going to be out there. It's still an
important part of the overall picture of the country music format, but the
difference now is those songs will have to be phenomenal to cut through," said
Joel Burke, program director for Denver country station KYGO-FM.
The Country Music Association's 37th annual awards show airs live from the
Grand Ole Opry House at 8 p.m. EST Wednesday on CBS.
This year's nominees -- chosen by 5,000 industry insiders who belong to the CMA
-- include a few classic country artists and several others who continue that
tradition. Dolly Parton, Willie Nelson, Patty Loveless, Randy Travis, George
Strait, Alan Jackson, Brad Paisley and Johnny Cash are up for awards, as well
as newcomers Jewell, Nichols and Gary Allan.
Toby Keith, who's had a string of testosterone-charged hits with "Who's Your
Daddy," "Courtesy of the Red, White & Blue" and "Beer For My Horses," leads all
artists this year with seven nominations.
"We see that pendulum we're always talking about swinging again," said Ed
Benson, the CMA's executive director. "In the last year or so, there's been a
return to traditional country in sound and production. And I think the voters
are trying to recognize a more real, traditional side."
Men are leading the way. During the first six months of this year, female
artists accounted for only four of the 34 top 10 hits on Billboard magazine's
country singles chart, according to Billboard. Only the Dixie Chicks managed a
No. 1 hit.
The story was similar last year, with females scoring five top 10s and two No.
1s in the same period.
But in the first six months of 2000, women were strong on the charts -- 10 top
10 singles by female artists, three of which hit No. 1. Back in 1998, women
scored 14 top 10s in that period, half of them No. 1s.
Benson thinks the trend toward men began with a spate of patriotic anthems
after the Sept. 11 terrorist attacks. Country artists -- men, mostly -- were
among the first to capture the mood in song.
Benson also believes males have became a larger share of the country music
listening and buying audience.
Whatever the reasons, "the state of the female country singer is a little scary
right now," said Dawn Michaels, assistant program director at country station
WYGW-FM in Cincinnati.
In this year's CMA female vocalist category, Loveless and Parton are nominated
with Terri Clark, Martina McBride and Alison Krauss. But Hill and Twain -- each
with successful albums and tours -- received not a single nomination.
"I don't think country audiences were responding to it," Michaels said. "The
Faith project especially. There were a lot of big ballads. Nothing like 'This
Kiss' -- songs that are fun."
Meanwhile, Loveless and Parton have received critics' praise in recent years
for music that veers toward bluegrass, but neither has been a commercial force
in a long time. Loveless' latest album, "On Your Way Home," came out in
September and is her first mainstream country record in two years.
"I never expected to be nominated in that category, especially not this year,"
Loveless said. "The CMAs are about country music, and for two years there I was
in the bluegrass and acoustic music world."
But McBride, the most pop-oriented artist in the female vocalist category, said
the strength of industry-voted awards like the CMAs is that they recognize
diversity within the genre and are not based on sales. Like motion pictures'
Oscars, country music's CMAs don't always go to the big-budget blockbusters.
"It shouldn't be a popularity contest," McBride said. "I think it's great that
these classic artists are still being recognized for their art."
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