Trademarking ‘The Situation’
edonline
Trademarking �The Situation�
By Courtney Hazlett
The Scoop
msnbc.com
updated 9:05 p.m. ET, Tues., Feb. 2, 2010
Trademarks sought for The Situation
A nickname given to one �Jersey Shore� castmate�s abs has led to the
filing for trademarks, according to paperwork The Smoking Gun
uncovered. The U.S. Patent and Trademark Office received two
applications for �The Situation,� the nickname of Michael Sorrentino.
A Dec. 28 trademark application for T-shirts and underwear was filed
by a Las Vegas firm that operates several porn Web sites.
According to The Smoking Gun, that business, Naughty Limited, is
operated by Sorrentino's older brother Marc.
The other trademark application for �The Situation,� filed Dec. 11,
was made by Matthew Hunter (no apparent relation to Sorrentino), who
wants to put �The Situation� on a variety of clothing items, including
bathing suits, underpants, tennis wear and tracksuits.