Microsoft wants your momma
Super Mario
Microsoft Corp. has won over 20-year-old gamers, who spend hours a day
launching rockets and firing plasma guns on the company's Xbox 360. Now
it wants their moms.
To lure them, the world's largest software maker says it plans to add
more family games and redo retail displays to make the children's
titles easier to find. It also may cut the Xbox price, analysts say...
Microsoft is emulating rival Nintendo Co. The Japanese company's Wii
console outsells the Xbox 360 in the U.S. by appealing to women,
children and the elderly, a strategy Microsoft says it needs to adopt
to win a broader audience than the first Xbox attracted.
..Wii became a hit by luring users including women and children with a
controller that lets players move characters with their own motions.
The controller mimics the action of equipment such as a racquet, golf
club or lasso.
..Microsoft's initial attempts to target children didn't live up to
the company's expectations. A November game called "Viva Piñata,"
http://doiop.com/viva_loser in which children build a garden and raise
animals that look like piñatas brought to life, didn't make it into the
top 20, even with a Saturday morning cartoon created to promote the
game.
Albert Penello, director of Xbox global platform marketing: "I don't
want [the Xbox] to be pigeonholed as a hard-core machine."
==========
(2) Super Mario http://doiop.com/broken_360s
Which is an admission that Microsoft's previous strategy was a failure.
Nick Soapdish, Jr.
Header@[127.1]> wrote:
> (1) Bloomberghttp://doiop.com/ho0k2g
>
> Microsoft Corp. has won over 20-year-old gamers, who spend hours a day
> launching rockets and firing plasma guns on the company's Xbox 360. Now
> it wants their moms.
>
> To lure them, the world's largest software maker says it plans to add
> more family games and redo retail displays to make the children's
> titles easier to find. It also may cut the Xbox price, analysts say...
>
> Microsoft is emulating rival Nintendo Co. The Japanese company's Wii
> console outsells the Xbox 360 in the U.S. by appealing to women,
> children and the elderly, a strategy Microsoft says it needs to adopt
> to win a broader audience than the first Xbox attracted.
>
> ..Wii became a hit by luring users including women and children with a
> controller that lets players move characters with their own motions.
> The controller mimics the action of equipment such as a racquet, golf
> club or lasso.
>
> ..Microsoft's initial attempts to target children didn't live up to
> animals that look like piñatas brought to life, didn't make it into the
> top 20, even with a Saturday morning cartoon created to promote the
> game.
>
> Albert Penello, director of Xbox global platform marketing: "I don't
> want [the Xbox] to be pigeonholed as a hard-core machine."
> ==========
>
> Which is an admission that Microsoft's previous strategy was a failure.
So? You think that stubbornly clinging on to old strategies that
don't work is good? Kudos to Microsoft for being willing to adapt.
Now all they need to do is figure out how to keep manufacturing costs
reasonable without having bottom of the barrel QA for their units.
Now if only you'd adapt, and disappear along with your fellow troll
buddies.....................
boodybandit
"Nick Soapdish, Jr." <JGord...@aol.com> wrote in message
news:1181397162.1...@m36g2000hse.googlegroups.com...
Me thinks this troll is shaking in his boots because MS is expanding their
horizons and it might bite into some of Nintendo target market.
Skipaiotter
"boodybandit" <allabo...@comcast.net> wrote in message
news:qrCdnf3Xmv57V_fb...@comcast.com...
To be honest, I'm glad, means Nintendo was right in a way on the way the
industry should be heading. Okay, it will annoy a lot of hardcore gamers to
hell and back but the industry wants to expand and if this is the way to get
non-gamers to join and add more money to the pot then I don't see why
Microsoft doesn't follow Nintendo's business route.
The DS was a hit, the Wii is a hit and MS wants on that train as well so may
as well change things and make the 360 a hit and put another nail in the PS3
coffin.
I mean, even I like the occasional long run type game of old with lots of
levels, areas etc. But sometimes with busy schedule, I like to pick up a
game, play for a few minutes and then finish. Bowling, Koronipa, Mercury
Meltdown, etc suits this.
It's just the videogame industry changing again to stop it falling down when
Atari or more accurately, Warner Bro. fucked that one up... Atari should
never have gone that route...
--
Skipai
Penguin Commandos for Gore.
> "Nick Soapdish, Jr." <JGordon...@aol.com> wrote in messagenews:1181397162.1...@m36g2000hse.googlegroups.com...
> On Jun 9, 8:34 am, Super Mario <Use-Author-Supplied-Address-
>
>
>
> Header@[127.1]> wrote:
> > (1) Bloomberghttp://doiop.com/ho0k2g
>
> > Microsoft Corp. has won over 20-year-old gamers, who spend hours a day
> > launching rockets and firing plasma guns on the company's Xbox 360. Now
> > it wants their moms.
>
> > To lure them, the world's largest software maker says it plans to add
> > more family games and redo retail displays to make the children's
> > titles easier to find. It also may cut the Xbox price, analysts say...
>
> > Microsoft is emulating rival Nintendo Co. The Japanese company's Wii
> > console outsells the Xbox 360 in the U.S. by appealing to women,
> > children and the elderly, a strategy Microsoft says it needs to adopt
> > to win a broader audience than the first Xbox attracted.
>
> > ..Wii became a hit by luring users including women and children with a
> > controller that lets players move characters with their own motions.
> > The controller mimics the action of equipment such as a racquet, golf
> > club or lasso.
>
> > ..Microsoft's initial attempts to target children didn't live up to
> > the company's expectations. A November game called "Viva
> > raise
> > animals that look like piñatas brought to life, didn't make it into the
> > top 20, even with a Saturday morning cartoon created to promote the
> > game.
>
> > Albert Penello, director of Xbox global platform marketing: "I don't
> > want [the Xbox] to be pigeonholed as a hard-core machine."
> > ==========
> > (2) Super Mariohttp://doiop.com/broken_360s
>
> > Which is an admission that Microsoft's previous strategy was a failure.
> > So? You think that stubbornly clinging on to old strategies that
> > don't work is good? Kudos to Microsoft for being willing to adapt.
> > Now all they need to do is figure out how to keep manufacturing costs
> > reasonable without having bottom of the barrel QA for their units.
> > Now if only you'd adapt, and disappear along with your fellow troll
> > buddies.....................
>
> Me thinks this troll is shaking in his boots because MS is expanding their
> horizons and it might bite into some of Nintendo target market.
Well, MS could go after the more casual market. But, can the Wii
manage to go after the more hardcore market? I have doubts about
that. Nintendo should just play to its strengths of the unique
controller, and leave it at that. A hardcore gamer would be inclined
to add a Wii as a second console anyhow.
I think Microsoft needs to do something to come up with a console
controller that would enable RTS titles to work better on them. The
360 controller isn't suited for that, no matter how hard EA tries.
- The Rich
Doug Jacobs
> Well, MS could go after the more casual market. But, can the Wii
> manage to go after the more hardcore market? I have doubts about
> that. Nintendo should just play to its strengths of the unique
> controller, and leave it at that. A hardcore gamer would be inclined
> to add a Wii as a second console anyhow.
Well, Nintendo could just come out with different controllers, and REALLY
go for the..OH you didn't mean THAT hardcore market, did you? ;)
> I think Microsoft needs to do something to come up with a console
> controller that would enable RTS titles to work better on them. The
> 360 controller isn't suited for that, no matter how hard EA tries.
Console-based RTS titles would need voice commands. Much better than
having to use a cursor and menu. After all, it's a lot easier(and faster)
to say "build me a peasant" than to have to click on the town hall, click
build, click peasant...
--
It's not broken. It's...advanced.
Penguin Commandos for Gore.
I disagree here. Having to speak over and over is tedious. Point and
click is faster, as is hotkey button set up. Queuing up is also more
obnoxious with voice set up.
- The Rich