The goal of this project is to develop a product that will return demographic information given a user's IP address and other information about the user, like their browser's user-agent.
The first iteration of this product will focus on providing an income score that tells our clients whether the person is likely affluent, average, or lower income. Our clients can then use this information to display pages or products that may be of particular interest to such a user. For example to determine whether or not to offer a promotion. In addition to income score, we could return education score, gender score, tech savvy score.... more »