The Importance of A/B Testing

[roryalec3]

Testing is a way of knowing what exactly is working and what isn't
working within your marketing strategy. By conducting A/B tests, you can
gather hard facts about which marketing campaigns, media categories or
individual advertisements work best and what types you might need to
change to get better results.
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'google website optimizer'
(http://visualwebsiteoptimizer.com/google-website-optimizer.php)




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