[NOTE: Three-way crosspost to alt.fan.cecil-adams,
alt.usage.english, and alt.folklore.urban]
I hope the crosspost is acceptable. I realize some people may
not see it due to filtering rules they have set in place. Our
groups have had cordial relations over the years, and this question
seems germane to all three.
AUE has an interest because it's a matter of usage and the
description or prescription thereof. AFU has an interest because
urban legends are sometimes described as "memes," either as though
the two concepts are synonymous, or as though the former constitute a
subset of the latter. AFCA has an interest because that's the sort of
thing we're interested in. QED.
As background, in AFCA we were batting about responses to the
comment: "Quick, name the last meme that was not propagated on the
internet." This brought five responses which may fall anywhwere on
the spectrum from Serious Proposal to Off the Cuff Quip:
- Elvis is alive
- The Protocols of the Elders of Zion
- The one just before "gry"
- The Macarena
- Paul is dead
The last one received a response from AFCA poster Pastime, who said:
> I think we need ... a definition of "meme" in this context.
> Clearly it's not the definition that Richard Dawkins used when he
> coined the word - those memes are arising all the time - nor is it
> the "internet meme" sense (like "LOL Jesus" or "overlay attached
> girlfriend") because by definition those are propagated on the
> internet.
>
> So what exactly are we looking for here?
(Side observation: I'm not sure I'm familiar with "overlay attached
girlfriend," but I'd be interested to see the do-it-yourself kit that
came with those instructions.)
I had found myself wondering the same thing. I think of a "meme" as
something that I know when I see. But I get the impression other
people may not know what I know when they see what I see.
Richard Dawkins--who originated the "meme" meme but naturally cannot
control its evolution--proposed it as a name for "a unit of cultural
transmission, or a unit of imitation" that replicates itself from one
mind to another. He said examples would include "tunes, ideas, catch-
phrases, clothes fashions, ways of making pots or of building
arches."
He proposed the word in part because it sounded similar to "gene."
This helps lock down the idea that he's thinking of a "unit" of
information, whatever that might be. Complex ideas and involved
processes would then consist of (perhaps surprising) combinations of
these simpler units.
As pointed out above, memes in that sense arise constantly. There are
thousands and thousands of them out there, right now, swimming around
in the meme pool, hoping to become ... what?
We don't really have a separate word or agreed upon phrase for a meme
that hits the big time, that "goes viral" as it were, that attains
critical mass when the thousandth monkey thinks the same thought. I
think that even when we're talking about memes in the Dawkins sense,
we're usually talking about these successful memes.
But even then, we'll have to restrict and possibly alter the
definition to get from "successful meme" to LOLcats. How do we do
that? How do we identify a true meme in this narrower sense from just
any old idea that's floating around?
And what about urban legends? Are they memes? Are they collocations
of memes? (In which case, do we need a word to describe such
collocations? CHROMOSOME : GENE :: ???? : MEME. What about a word to
describe a meme's potential range of phenotypical expression given
different environments?) Or might they be referred to as memes by
synecdoche? I.e. the legends themselves are always more than memes,
but they all contain a memetic kernel. If so, how generic is the
meme? A concrete example may help. Take three obviously related urban
legends:
1. Red velvet cake
2. Mrs. Fields' cookie recipe
3. Neiman Marcus' cookie recipe
http://www.snopes.com/business/consumer/cookie.asp
Here are some possibilities for that group:
a. All three are different (though similar) memes.
b. All three are the same meme.
c. All three *contain* the same meme, but are different expressions
of it.
d. All three contain the same memes (plural).
e. All three contain the same memes (plural), but different meme(s)
as well.
I have more thoughts and questions, but this is already way too long.
I'll close with this. When we discuss "the last meme that was not
propagated on the internet," I assume we mean the most recent meme
that owed its propagation primarily to something other than the
internet. If we mean that it has *never* been propagated on the
internet, I'm not sure there is such a thing.
Anyway, my answer as of now is "yada yada yada".
http://en.wikipedia.org/wiki/Yada_yada_yada#.22Yada_yada.22
The expression existed before the March 31, 1997 Seinfeld episode.
But that's when it went viral. And while the internet may have helped
the spread, I don't think it was a necessary component.
--
Opus the Penguin
The best darn penguin in all of Usenet