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Estee Lauder's New Pure Colour Collection (LONG)

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Blushun

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May 11, 2002, 2:22:27 PM5/11/02
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Awhile ago I received a few new products from EL which will be launching in
Canada July 2002. They are:

PURE COLOUR LIPSTICK ($30 Cnd)
#123 Fig - a beautiful iridescent brick red suitable for both skin
undertones, but fabulous on cool skins
#112 Beige - a neutral iridescent pinky-brown suitable for both warm and
cool skins.
The lipsticks are packaged in elegant tubes with Lucite bottoms with a
'bubble' of the lipstick colour inside, and the caps are high-shine gold.

PURE COLOUR GLOSSES: ($27Cnd.)
Crystal Clear - exactly what the name says. High shine, stay put gloss
similar to MAC Lipglass.

PURE COLOUR NAIL LACQUER ($25Cnd.)
#12 White Beige - gorgeous pinky-taupe. A perfect high shine neutral. I've
worn it all week to test chipping and I must say this wears really well! It
stood up to my million hand washings a day as well as house cleaning and
gardening with only the tiniest bit of wear (not chipping) at the nail end.
Not bad for one coat. Plus the application was smooth with little to no
streaking. Gotta see what other colours this comes in!

RIDGE FILLER TREATMENT BASE COAT: ($25Cnd.)
Love this product! It does what it's meant to do plus the milky opalescent
blue colour helps to brighten yellow nails. It's so sheer it looks like
you're wearing clear gloss enamel!

For anyone interested in seeing the product, I've posted pics on my MSN
page. They're a little fuzzy (cheap digital camera!)but the colours are
pretty true (on my computer anyway :-)
http://communities.msn.ca/FavoritePicsFromMyPortfolio/_whatsnew.msnw
Here is the Press Release:

ESTEE LAUDER'S PURE COLOUR COLLECTION - Luxury for Lips and Nails

Looking for intense colour? Looking for daring shine? Looking for
exquisite luxury? How about built-in staying power? Look no further than
ESTEE LAUDER'S PURE COLOUR COLLECTION FOR LIPS AND NAILS. A brilliant range
of shades in gloss, lipstick and nail lacquer packaged as precious as a
jewel, Pure Colour infuses the essence of style with the cutting edge of
technology.
PURE COLOUR LIPSTICK and PURE COLOUR GLOSS are a must-have in a woman's
wardrobe for any season. The range of lipstick colours runs from sheer and
shimmery to deep and intense and always fantastically comfortable on your
precious lips. Are you a gloss girl? Whether you prefer clear shine to
cherry red will notice the soft, seductive scent of natural fig in both
formulas...
EXPERT LIP SERVICE:
* Pure Colour...Each shade is constructed of pure super-micronized
pigments, uniform in size and shape, to ensure a smooth, polished
surface. These pigments are enveloped in a clear polymer complex that
enhances their brilliance and clarity and renders them multi-dimensional.
* Luxurious Comfort and Protection...A blend of vitamins C and E and
natural emollients saturate lips with moisture for smooth, long-lasting
comfort, while helping to protect from adverse environmental effects.
* Intense shine...A combination of liquid polymers forms shiny topcoat
over the pigment, providing a high shine factor brilliance.
* Long Wear...A high performance complex of natural sealers forms a
microfine matrix that binds colour and emollients in place for hours of
wear.

PURE COLOUR NAIL LACQUER is in demand as a gorgeous, affordable luxury for
your fingers and toes. A formula that delivers ultra-shiny colour in a
quick-dry formula, Pure Colour Nail Lacquer resists chipping and can be
applied effortlessly. The exclusive oval-shaped brush covers nails in one
brush stroke, without streaks.
Nails that have more than just good looks...they feel fabulous. Vibrant
hues won't fade and won't look dull. The brilliant, durable finish ensures
richness, shine and staying power. Scuff-resistant plasticizers and
fortifies sealers make this unique nail lacquer chip and water-resistant.

THE EXPERT NAIL:
Start with SHEER STRENGTH NAIL FOUNDATION (proven protection against
splitting and peeling) or RIDGE FILLER TREATMENT BASE COAT (a cult hit among
those 'in-the-know that smoothes nails and lessens yellowing). Choose from
colour families ranging from sophisticated whites (White Petal, Snow White)
to irresistible pinks (Rosy Pink, Pink Clouds) to rich, deep wines (such as
Black Wine or Garnet) to the ultimate reds - Red Hot and Red Tango. And to
top it off, try PURE COLOUR QUICK-DRY TOPCOAT, sealing in perfect colour and
shine.

TO HAVE AND TO HOLD:
You'll want to show them off, put them on display, give them as gifts...PURE
COLOUR LIPSTICKS, GLOSSES AND NAIL LACQUERS are presented in sophisticated,
modern packaging that combines Luxurious style with easy glamour - a sleek
gold top and a transparent cubic bottom that offers a preview of the actual
shades in the collection.

NEW SHADES AVAILABLE JULY 2002:
PURE COLOUR LIPSTICKS:
Autumn; Naive Rose; Nectarine; Peach Sorbet; Rubellite; Sunstone; TigerEye

PURE COLOUR GLOSS:
Icy Pink; Pink Sugar; Praline; Star Pink

PURE COLOUR NAIL LACQUER:
Amethyst; Frozen Fantasy; Garnet; Pink Clouds; Rosa Rosa; Rosy Pink; Snow
White


Blushun
--
That which is striking and beautiful is not always good, but that which is
good is always beautiful.
--Ninon de L'Enclos
www.artistgrouplimited.com


Leilani

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May 11, 2002, 2:31:06 PM5/11/02
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I have the Pure Color Gloss in Ginger Fizz and it is ABSOLUTELY stunning. A
gorgeous champagne shimmer with high shine! Looks nice alone (which is a
miracle because I've been looking for a nude-ish gloss for ages), and packs
a punch over any other lipstick. Also, no sticky goopy mess like MAC
lipglass.

Best of all, the packaging is INCREDIBLE. It was actually what drew me to
the gloss in the first place, and is a miracle considering I don't own
anything from Estee Lauder. The "tube" is actually a clear square
plexiglass tube (think Dior Addict lipstick), with the gloss encased inside.
Sorry--I am horrible with descriptions. But basically, this is a gloss that
not only looks good on, but it pretty to tote around!

I think there were something like 5 or 6 colors. Most were cool-toned,
though. The Ginger Fizz was the only one that worked for my C3 skin.

Thanks for posting, Blushun!
Leilani

"Blushun" <blu...@sympatico.ca> wrote in message
news:OedD8.10178$J46.2...@news20.bellglobal.com...

Blushun

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May 12, 2002, 12:52:08 AM5/12/02
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"Leilani" wrote

> I have the Pure Color Gloss in Ginger Fizz and it is ABSOLUTELY stunning.
A
> gorgeous champagne shimmer with high shine! Looks nice alone (which is a
> miracle because I've been looking for a nude-ish gloss for ages), and
packs
> a punch over any other lipstick. Also, no sticky goopy mess like MAC
> lipglass.

Thanks for the recommendation and comparison! I'm definitely gonna look for
this one!

<snip>


> I think there were something like 5 or 6 colors. Most were cool-toned,
> though. The Ginger Fizz was the only one that worked for my C3 skin.

That's odd Leilani 'cause if you're a C3 (yellow undertone) cool tones
should look good on you. Hmmm....

> Thanks for posting, Blushun!

It was my pleasure! :-)

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