http://www.imdb.com/title/tt1604099/board/thread/201026089
The Disney Channel is often criticized for the way it seemingly churns
out young, triple threat stars, who shoot to fame only to flame out on
the way down.
In a recent interview with The Hollywood Reporter, Gary Marsh, the
president of Disney Channels Worldwide addressed the criticisms and
the pressures of what it means for a teen actor to be branded a
"Disney Star."
"For most of people who act, getting a television [show] is the end
product. It's the destination. For [Disney], it's the launch pad," he
told THR. "In my mind it's: 'You’ve landed a TV show, now what’s the
consumer products opportunity? The film opportunities? The Disney
channel movie? The crossover episode? The book you’re going to write?'
So they become Disney stars because they intersect with Disney in many
ways, and that’s by design. Occasionally there are downsides to that:
when we get overly identified with somebody and they go off the
rails."
By off the rails, Marsh is referring to any number of unfortunate
incidents -- Miley Cyrus' leaked salvia smoking video, Shia LaBeoufs'
DUI, Vanessa Hudgens' naked photos, or Demi Lovato's battle with
bulimia and drug abuse.
But for every apology the network has issued because of the behaviors
of one of its actors, Marsh admits he knows it's "incredibly
demanding" to be a teenager living in the public eye and he knows with
how much is asked of them. "It's nearly impossible to carry the weight
of [their] fans on [their] shoulders," Marsh told THR.
And they are or were regular teenagers, plucked out of the millions of
other hopefuls because they possess a "quality of transparency" and
ability to connect, Marsh says of its young talent like LaBeouf,
Lovato or Selena Gomez, who have "a confidence and a certain kind of
charisma."
It's this natural charisma that enables the Disney Channel to create
mega-stars with multimillion dollar franchises, but according to
Marsh, the network isn't just simply thrusting young actors out there
without any safety net -- despite the multiple trip ups they may have
had.
"We're really clear on where our role begins and ends. We have things
like a one-day seminar called Talent 101, where we bring in security
experts, psychologists, showrunners and life coaches. It's usually
after the pilot but before the series launches," he told THR, adding
that at the end of the day, it's all really up to the parents.
"We give them all of the tools they might need, but the network is not
responsible for raising their children," he said.
Disney Channel's Gary Marsh On Teen Stars: 'The Network Is Not
Responsible For Raising Children'
http://huffingtonpost.com/2012/06/26/disney-channel-president-gary-marsh-tabl%20oid-teen-stars_n_1628073.html
Disney Channel's Gary Marsh on Tabloid Teen Stars, Marvel and the Junk
Food Ban
http://hollywoodreporter.com/news/disney-channel-gary-marsh-avengers-miley-cy%20rus-shia-labeouf-340251